uld spend a few hours this evening writing a small report on the same topic and sell it tomorrow because of everything that's being said about the subject today.

So, what's the lesson for you to learn here -

**The surest way to create a hot-selling small report is to pick a topic related to that wh

I'm an observer. I watch marketers and how they work. I look at how people respond to marketing. And I've discovered something interesting over the years that I want to share with you as it relates to building your internet business.

Hot topics and trends come along regularly. There's always a new "in" thing making an appearance on the radar screen. And whenever there's a new rage, there will be marketers who jump on the bandwagon.

That can pay off big for YOU if you're smart.

Let me explain.

What happens when a new trend or technique or tool surfaces?

*** People begin to talk about it.***

Marketers begin convincing people why they need it. Consumers tell their stories. Discussions take place. Hype builds. Sometimes controversy breaks out. An education process unfolds.

Through it all ... DEMAND increases.

Now, here's where you come along.

You piggyback on the popularity of the latest big hit by creating a small report on the topic. You get the benefit of other marketers creating leads for your offer without them even knowing it.

Even as I type this lesson out, I have received DOZENS of emails today announcing a new co-registration product that everyone's talking about.

I could spend a few hours this evening writing a small report on the same topic and sell it tomorrow because of everything that's being said about the subject today.

So, what's the lesson for you to learn here -

**The surest way to create a hot-selling small report is to pick a topic related to that whi

ng making an appearance on the radar screen. And whenever there's a new rage, there will be marketers who jump on the bandwagon.

That can pay off big for YOU if you're smart.

Let me explain.

What happens when a new trend or technique or tool surfaces?

*** People begin to talk about it.***

Marketers begin convincing people why they need it. Consumers tell their stories. Discussions take place. Hype builds. Sometimes controversy breaks out. An education process unfolds.

Through it all ... DEMAND increases.

Now, here's where you come along.

You piggyback on the popularity of the latest big hit by creating a small report on the topic. You get the benefit of other marketers creating leads for your offer without them even knowing it.

Even as I type this lesson out, I have received DOZENS of emails today announcing a new co-registration product that everyone's talking about.

I could spend a few hours this evening writing a small report on the same topic and sell it tomorrow because of everything that's being said about the subject today.

So, what's the lesson for you to learn here -

**The surest way to create a hot-selling small report is to pick a topic related to that wh

>

Marketers begin convincing people why they need it. Consumers tell their stories. Discussions take place. Hype builds. Sometimes controversy breaks out. An education process unfolds.

Through it all ... DEMAND increases.

Now, here's where you come along.

You piggyback on the popularity of the latest big hit by creating a small report on the topic. You get the benefit of other marketers creating leads for your offer without them even knowing it.

Even as I type this lesson out, I have received DOZENS of emails today announcing a new co-registration product that everyone's talking about.

I could spend a few hours this evening writing a small report on the same topic and sell it tomorrow because of everything that's being said about the subject today.

So, what's the lesson for you to learn here -

**The surest way to create a hot-selling small report is to pick a topic related to that wh

e latest big hit by creating a small report on the topic. You get the benefit of other marketers creating leads for your offer without them even knowing it.

Even as I type this lesson out, I have received DOZENS of emails today announcing a new co-registration product that everyone's talking about.

I could spend a few hours this evening writing a small report on the same topic and sell it tomorrow because of everything that's being said about the subject today.

So, what's the lesson for you to learn here -

**The surest way to create a hot-selling small report is to pick a topic related to that wh

uld spend a few hours this evening writing a small report on the same topic and sell it tomorrow because of everything that's being said about the subject today.

So, what's the lesson for you to learn here -

**The surest way to create a hot-selling small report is to pick a topic related to that which everyone is talking about.***

You know, it doesn't matter what "market" you're in, chances are you see the same kinds of outbreaks that I see in "internet marketing" circles ...

* Major product launches

* New technologies and tools

* Fresh research

* Innovative features and improvements

* Ground-breaking news

* Hot topics of discussion

* Best-selling books

* Interest-grabbing magazine articles

* Emerging trends

The list could go on and on, right?

It shouldn't come as a big surprise that you need to monitor what's going on around you, specifically looking for the latest topic everyone's talking about.

You can do this by regularly browsing 4 trend and event "hot spots"...

1. Active Forums. Find at least one ACTIVE forum related to your market and regularly visit it to look for ideas. Keyword here is "active". The ideal forum will have a number of participants who regularly post messages.

2. News Feeds. You can begin with Google.com's news center at http://news.google.com. You should also look for a news feed or site that is specific to your field of interest.

3. Article Directories. Spend a few minutes at your favorite article directory, focusing specifi