Tags |
|
|
Links |
|
|
Digg it UP - Writing for the Web – A No B.S. Blueprint for Effective Web Site Writing
The future of your business may become may depend on 6 little growth secrets that many businesses have used in the past though not in a matter that creates rapid growth. So how do you create quicker revenue or profit growth with your business?The days of just helping your customers with solutions to their problems is becoming a redundant saying, it is almost a given. What if you could do something else that they would not expect? What if you could show them "The FUTURE of their business". How can you do that you say? Well there are 6 little steps that can assist you in doin
A recent survey by The Economist Intelligence Unit ranked South Africa as highly cost effective (10th out of 31 countries surveyed).South Africa's exchange rate makes it one of the least expensive countries in which to do business - particularly one with a first-world infrastructure and high living standards. Even though stronger local currency has strengthened against other major currencies in recent years, the rand exchange rate still makes commercial and residential property, quality hotels and restaurants inexpensive by world standards.South Africa's energy costs
To master writing for the web, one must possess the following to some degree:
1) Knowledge of the subject matter or topic being discussed. Everybody knows that anybody can put information online so why should people listen to you? Studies show that people tend to pay more attention to web copy writing that conveys authority so ensure that you have a good grasp of what you are talking about as most people can smell a 'fake' a mile away.
However, do not pepper your copy with words that require the reader to reach for the dictionary. The most effective type of writing for the web is one that is conversational. If your business is geared towards providing corporate products and services, then by all means use 'corporate speak' (common business language). But if your target market is the average online buyer, then your web site writing should use more informal words and even colloquialisms (i.e., words or expressions not normally used in formal speech or writing).
2) A crystal-clear objective. (What is the exact purpose of your web copy? What do you want your site visitors to do?) Many so-called web content writing professionals suffer from the ambiguity disease. In many a writer’s desire to address everything that a site visitor may want from a site, the web copy (and thus its message or purpose) becomes diluted. In the end, the site visitor is not properly prompted to do what you want hi
The last time Inflation was above 4% interest rates were 11%, Terry Waite had just been released and it was the 17th of November 1991. In business terms many lifetimes ago. Whether the Bank of England will raise interest rates to 11% to achieve Gordon Brown’s mandate I will leave to the Money markets to speculate. It is unlikely that interest rates and hence the cost of capital will return the “lowest rates in 30 years” within the next two years.Within the context of Business’ implementing projects how should they respond to the changing environment? Those industries with c
1) Knowledge of the subject matter or topic being discussed. Everybody knows that anybody can put information online so why should people listen to you? Studies show that people tend to pay more attention to web copy writing that conveys authority so ensure that you have a good grasp of what you are talking about as most people can smell a 'fake' a mile away.
However, do not pepper your copy with words that require the reader to reach for the dictionary. The most effective type of writing for the web is one that is conversational. If your business is geared towards providing corporate products and services, then by all means use 'corporate speak' (common business language). But if your target market is the average online buyer, then your web site writing should use more informal words and even colloquialisms (i.e., words or expressions not normally used in formal speech or writing).
2) A crystal-clear objective. (What is the exact purpose of your web copy? What do you want your site visitors to do?) Many so-called web content writing professionals suffer from the ambiguity disease. In many a writer’s desire to address everything that a site visitor may want from a site, the web copy (and thus its message or purpose) becomes diluted. In the end, the site visitor is not properly prompted to do what you want h
There are thousands of Mary Kay consultants. There are thousands of Tahitian Noni Consultants, Candle Consultants, Pre-Paid legal, Primerica, travel consultants and not to mention internet based business owners. So where in this seemingly overwhelming sea of business owners is little ole you? What’s so different about your product or service that would make me want to be your customer versus the next person with the identical product or service?You know the first excuse I hear from MLM and Direct Sales consultants when they don’t see success in their business is that the
However, do not pepper your copy with words that require the reader to reach for the dictionary. The most effective type of writing for the web is one that is conversational. If your business is geared towards providing corporate products and services, then by all means use 'corporate speak' (common business language). But if your target market is the average online buyer, then your web site writing should use more informal words and even colloquialisms (i.e., words or expressions not normally used in formal speech or writing).
2) A crystal-clear objective. (What is the exact purpose of your web copy? What do you want your site visitors to do?) Many so-called web content writing professionals suffer from the ambiguity disease. In many a writer’s desire to address everything that a site visitor may want from a site, the web copy (and thus its message or purpose) becomes diluted. In the end, the site visitor is not properly prompted to do what you want h
Every business person and every buyer needs to know that traditional marketing is dead. Its replacement: 21st Century Marketing.Customers no longer respond as they did in the 20th Century. They don’t salivate on demand, stimulated by your glitzy marketing, as Ivan Pavlov’s dog salivated over 100 years ago at the sound of a bell.Pavlov was a Russian who documented the “conditioned reflex.” Pavlov trained his dog so that whenever he rang the bell, the dog would get food. When the bell rang, the dog would salivate instantly—even before seeing or smelling f
2) A crystal-clear objective. (What is the exact purpose of your web copy? What do you want your site visitors to do?) Many so-called web content writing professionals suffer from the ambiguity disease. In many a writer’s desire to address everything that a site visitor may want from a site, the web copy (and thus its message or purpose) becomes diluted. In the end, the site visitor is not properly prompted to do what you want h
This article relates to the Diversity in the Workplace Competency, commonly evaluated in employee satisfaction surveys. This competency explores whether your organization provides understanding and supports interaction among diverse population groups while respecting individuals' personal values and ideas. Research shows that by fostering a climate where equity and mutual respect are intrinsic, an organization can create a success-oriented, cooperative and caring work environment that draws intellectual strength and produces innovative solutions from the synergy of its people.
So before you start writing for the web, ask yourself what it is exactly that you want readers to do after reading your web copy. Do you want them to sign up for your newsletter, download a product or purchase something from your site today? Whatever the goal, stay focused on it and make sure your web content writing works to achieve that sole purpose.
3) And last, but not the least, you must have an in-depth understanding of the psyche of online readers. You have heard it often enough, online readers are just not the same as an offline audience. You need to sustain their attention better and you need to call into their ‘inner self’ to compel them to do what you want them to do.
Ok, so how exactly do you do this? Well, read on!
Writing for the Web – Top 5 Fool-Proof ‘Visual Aids’ to Better Web Site Writing
Online readers or site visitors have a very short attention span. In fact, as much as you ensure that your web content writing is 'perfect' (i.e., grammatically correct and logically presented), you must understand and accept one thing – online readers do not really read web copy… they scan. So here’s a quick guide to practical web writing.
1) Use "Move Me" Headlines. The headline is probably the most important aspect of writing for the web. It should immediately convey what the copy is all about in an exciting, intriguing an
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/66470/diggitup-Writing-for-the-Web--A-No-BS-Blueprint-for-Effective-Web-Site-Writing.html">Writing for the Web – A No B.S. Blueprint for Effective Web Site Writing</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/66470/diggitup-Writing-for-the-Web--A-No-BS-Blueprint-for-Effective-Web-Site-Writing.html]Writing for the Web – A No B.S. Blueprint for Effective Web Site Writing[/url]
Related Articles:
Six Steps to a Successful Vendor Management System
I'm Not Rude, I'm Not Mad, I'm Not Disorganized - I'm Just Very, Very Busy
How Do You Find A Reliable Dropshipping Source?
Bookmark it:
|