And I'm sure you'll find the increase in sales you'll experience from offering a solid money-back guarantee will more than make up for this.

Here's another reason why you should offer a guarantee:

A guarantee will help your prospect to sell themselves – without any extra input from you.

After all, if they're not happy with your product, for any reason, they can just get their money back, no hard feelings, right? This helps ease the concern in the mind your prospect that your product isn't all you say it is.

Okay, here's the bottom line: The suggestions I’ve made here are very simple to implement. It's child's play. So if you're not using them yet (or at least testing them)... then you’re cutting yourself off at the knees.

Here's why: It's true that if your sales copy is powerful enoug

Let’s get started:

Trust is a key word in selling. Why? Because if your prospect doesn’t trust you, he will be very reluctant to buy from you, or simply won’t buy from you at all.

This applies to all aspects of selling. All the way from the salesman slugging it out door-to-door, to multi-million dollar direct mail campaigns and infomercials you see running late at night.

But trust is even more important on the internet. Now, more than ever.

Because when you’re selling a product or service online, you’re essentially asking your visitor to make a gigantic leap of faith when you ask for their order.

Why?

Because they can’t see you.

Because they can’t see the product.

Because you’re asking them to throw their money out into faceless void... without knowing for sure they will get anything in return.

Something else to consider: Everyone is rightfully skeptical in this day and age. Everyone has heard the horror stories of internet scams, and they don't want to be the next victim.

This means people can be very reluctant to whip out their credit cards… even if they really want your product.

Fortunately… there are a few simple changes you can make to your sales copy that will instantly improve your trustworthiness in the eyes of your visitor... and make the decision to buy much easier in the mind of your prospect.

Here’s the changes you can make:

One of the most effective ways of creating trust on the web (and proving your claims, too) is using testimonials.

Why is this so effective?

Because anything someone else says about your product or service is at least 10 times more believable than what you say about yourself.

You see, people expect you to put your best foot forward when you’re selling your own product or service. So any claims you make will be taken with a pinch of salt.

But when someone else says something about you - with no clear motive - other than they are overjoyed with your product or service – then your prospect will stand up and take notice.

If other people are saying good things about you, then you must be the kind of person who delivers on your promises, right?

Keep this in mind: You need to make your testimonials as believable as possible. You see, some of your most distrusting prospects will think you're testimonials are all made-up.

So the more information you include about the person giving the testimonial, the more credible it will be. A full name, a link to their website, a picture, even their signature... will all help to make your testimonials more believable.

The next way to create trust in your website visitor is to offer a solid guarantee.

One of the most effective guarantees you can use if you're selling a product (especially info-products) is to offer a money-back guarantee. Many business owners are scared of offering this kind of guarantee... but if you have a good product that delivers on its promise... then there's really nothing to worry about.

By offering a guarantee, you're showing that you have faith in your product. You believe that your product can fulfil the you claims you make... otherwise you'd go out of business overnight, wouldn't you?

Listen: Many business owners fear people are going to take advantage of a money-back guarantee. Maybe you're one of these business owners.

But generally, your visitor won't claim a refund unless they truly are unhappy with your product. In this case, your problem is your product, not your refund policy.

Of course, you will occasionally come across the unscrupulous customer who is happy with your product... but still decides to take advantage of your guarantee to claim a refund anyway. But this is rarer than you think.

And I'm sure you'll find the increase in sales you'll experience from offering a solid money-back guarantee will more than make up for this.

Here's another reason why you should offer a guarantee:

A guarantee will help your prospect to sell themselves – without any extra input from you.

After all, if they're not happy with your product, for any reason, they can just get their money back, no hard feelings, right? This helps ease the concern in the mind your prospect that your product isn't all you say it is.

Okay, here's the bottom line: The suggestions I’ve made here are very simple to implement. It's child's play. So if you're not using them yet (or at least testing them)... then you’re cutting yourself off at the knees.

Here's why: It's true that if your sales copy is powerful enough

Something else to consider: Everyone is rightfully skeptical in this day and age. Everyone has heard the horror stories of internet scams, and they don't want to be the next victim.

This means people can be very reluctant to whip out their credit cards… even if they really want your product.

Fortunately… there are a few simple changes you can make to your sales copy that will instantly improve your trustworthiness in the eyes of your visitor... and make the decision to buy much easier in the mind of your prospect.

Here’s the changes you can make:

One of the most effective ways of creating trust on the web (and proving your claims, too) is using testimonials.

Why is this so effective?

Because anything someone else says about your product or service is at least 10 times more believable than what you say about yourself.

You see, people expect you to put your best foot forward when you’re selling your own product or service. So any claims you make will be taken with a pinch of salt.

But when someone else says something about you - with no clear motive - other than they are overjoyed with your product or service – then your prospect will stand up and take notice.

If other people are saying good things about you, then you must be the kind of person who delivers on your promises, right?

Keep this in mind: You need to make your testimonials as believable as possible. You see, some of your most distrusting prospects will think you're testimonials are all made-up.

So the more information you include about the person giving the testimonial, the more credible it will be. A full name, a link to their website, a picture, even their signature... will all help to make your testimonials more believable.

The next way to create trust in your website visitor is to offer a solid guarantee.

One of the most effective guarantees you can use if you're selling a product (especially info-products) is to offer a money-back guarantee. Many business owners are scared of offering this kind of guarantee... but if you have a good product that delivers on its promise... then there's really nothing to worry about.

By offering a guarantee, you're showing that you have faith in your product. You believe that your product can fulfil the you claims you make... otherwise you'd go out of business overnight, wouldn't you?

Listen: Many business owners fear people are going to take advantage of a money-back guarantee. Maybe you're one of these business owners.

But generally, your visitor won't claim a refund unless they truly are unhappy with your product. In this case, your problem is your product, not your refund policy.

Of course, you will occasionally come across the unscrupulous customer who is happy with your product... but still decides to take advantage of your guarantee to claim a refund anyway. But this is rarer than you think.

And I'm sure you'll find the increase in sales you'll experience from offering a solid money-back guarantee will more than make up for this.

Here's another reason why you should offer a guarantee:

A guarantee will help your prospect to sell themselves – without any extra input from you.

After all, if they're not happy with your product, for any reason, they can just get their money back, no hard feelings, right? This helps ease the concern in the mind your prospect that your product isn't all you say it is.

Okay, here's the bottom line: The suggestions I’ve made here are very simple to implement. It's child's play. So if you're not using them yet (or at least testing them)... then you’re cutting yourself off at the knees.

Here's why: It's true that if your sales copy is powerful enoug

You see, people expect you to put your best foot forward when you’re selling your own product or service. So any claims you make will be taken with a pinch of salt.

But when someone else says something about you - with no clear motive - other than they are overjoyed with your product or service – then your prospect will stand up and take notice.

If other people are saying good things about you, then you must be the kind of person who delivers on your promises, right?

Keep this in mind: You need to make your testimonials as believable as possible. You see, some of your most distrusting prospects will think you're testimonials are all made-up.

So the more information you include about the person giving the testimonial, the more credible it will be. A full name, a link to their website, a picture, even their signature... will all help to make your testimonials more believable.

The next way to create trust in your website visitor is to offer a solid guarantee.

One of the most effective guarantees you can use if you're selling a product (especially info-products) is to offer a money-back guarantee. Many business owners are scared of offering this kind of guarantee... but if you have a good product that delivers on its promise... then there's really nothing to worry about.

By offering a guarantee, you're showing that you have faith in your product. You believe that your product can fulfil the you claims you make... otherwise you'd go out of business overnight, wouldn't you?

Listen: Many business owners fear people are going to take advantage of a money-back guarantee. Maybe you're one of these business owners.

But generally, your visitor won't claim a refund unless they truly are unhappy with your product. In this case, your problem is your product, not your refund policy.

Of course, you will occasionally come across the unscrupulous customer who is happy with your product... but still decides to take advantage of your guarantee to claim a refund anyway. But this is rarer than you think.

And I'm sure you'll find the increase in sales you'll experience from offering a solid money-back guarantee will more than make up for this.

Here's another reason why you should offer a guarantee:

A guarantee will help your prospect to sell themselves – without any extra input from you.

After all, if they're not happy with your product, for any reason, they can just get their money back, no hard feelings, right? This helps ease the concern in the mind your prospect that your product isn't all you say it is.

Okay, here's the bottom line: The suggestions I’ve made here are very simple to implement. It's child's play. So if you're not using them yet (or at least testing them)... then you’re cutting yourself off at the knees.

Here's why: It's true that if your sales copy is powerful enoug

One of the most effective guarantees you can use if you're selling a product (especially info-products) is to offer a money-back guarantee. Many business owners are scared of offering this kind of guarantee... but if you have a good product that delivers on its promise... then there's really nothing to worry about.

By offering a guarantee, you're showing that you have faith in your product. You believe that your product can fulfil the you claims you make... otherwise you'd go out of business overnight, wouldn't you?

Listen: Many business owners fear people are going to take advantage of a money-back guarantee. Maybe you're one of these business owners.

But generally, your visitor won't claim a refund unless they truly are unhappy with your product. In this case, your problem is your product, not your refund policy.

Of course, you will occasionally come across the unscrupulous customer who is happy with your product... but still decides to take advantage of your guarantee to claim a refund anyway. But this is rarer than you think.

And I'm sure you'll find the increase in sales you'll experience from offering a solid money-back guarantee will more than make up for this.

Here's another reason why you should offer a guarantee:

A guarantee will help your prospect to sell themselves – without any extra input from you.

After all, if they're not happy with your product, for any reason, they can just get their money back, no hard feelings, right? This helps ease the concern in the mind your prospect that your product isn't all you say it is.

Okay, here's the bottom line: The suggestions I’ve made here are very simple to implement. It's child's play. So if you're not using them yet (or at least testing them)... then you’re cutting yourself off at the knees.

Here's why: It's true that if your sales copy is powerful enoug

And I'm sure you'll find the increase in sales you'll experience from offering a solid money-back guarantee will more than make up for this.

Here's another reason why you should offer a guarantee:

A guarantee will help your prospect to sell themselves – without any extra input from you.

After all, if they're not happy with your product, for any reason, they can just get their money back, no hard feelings, right? This helps ease the concern in the mind your prospect that your product isn't all you say it is.

Okay, here's the bottom line: The suggestions I’ve made here are very simple to implement. It's child's play. So if you're not using them yet (or at least testing them)... then you’re cutting yourself off at the knees.

Here's why: It's true that if your sales copy is powerful enough to to light a white-hot fury of desire in your prospect, you still will make sales. This desire alone can sometimes be enough to make your prospect take the leap of faith and give you their money.

But you can make it much easier on yourself (and make many more sales) if you give your visitor good, solid, believable reasons to trust you. And using the simple techniques I've described above is the first (but not only) step.

In the end, it doesn’t matter if your product is the best thing since sliced bread. If you don’t give your visitor reasons and proof as to why he can trust you… then he won’t want to buy from you. And that's not good for your bottom line profits.