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Digg it UP - Internet Marketing – Do Your Research
Currently in the truck washing robotics manufacturing industry electronic optical flow sensors are not used. Some of the newer systems use optical sensors but not optical flow sensors. The truck washing industry also uses sonar sensors for soap float levels and other things but optical flow sensors have yet not been deployed.It would make sense that the robotic truck washing industry would look at optical flow sensors because the current roll over systems do not seem to be able to clean the truck more than about 90%. This is because the brushes that go over the truck cannot get into the nooks and crannies such as between the fuel tank and frame or around the smokestacks.A daisy wheel system, which w
c) Love/Belonging needs, for example, to be loved Potential web-sites: How to {insert phrase here}, relationship sites, intimacy, family themes, loneliness, social anxiety and depression etc.
d) Status (Esteem needs), for example, gaining respect and recognition Potential web-sites: How to {insert phrase here, for example, gain respect and recognition, fit in, be the life of the party etc.}
e) Being needs, for example, growth of the individual towards purpose or spirituality
Potential web-sites: Religion, spirituality, self improvement, philosophy, creativity
CATEGORY 3. Emerging – What’s hot? What
Many people overlook how to make money with ezines and they are missing out on a pocket full of cash.Ezines cost nothing to send out and when used in the correct fashion, can be big time profit makers.Here's how to do it.Way #1 - Sell ad space.This is a great way to make money with ezines.Businesses need to advertise and if you've got an ezine that fits their market, then you could sell them ad space.You could offer classified ads, solo ads, top spot ads, etc.The more targeted your subject and ezine, the more you can charge for advertising.Some ezines charge over $1000.00 to send out a single ad to a list of 50,000.You could do the same. If you've
You of course will choose your eventual target markets but to begin with, please follow me with your first EIGHT. I would like you to choose a target market from EACH of the following categories. Best to go with your first instinct, something you’re interested in or an area where you think there is potential. Just to whet your appetite, these are the average fees paid PER CLICK by the top advertisers for the following keywords:
Cheap flight $ 4.00
Credit Card $15.45
Holiday $15.53
Mobile ring tone $ 5.15
Smoked fish $ 0.20
Vegetable delivery $ 0.05
Source: Sunday Times August 2006
There are many sites where you can find the top paying keywords but we are not going to go down that route because we will follow the ‘road less travelled’.
One other important point:
When a surfer uses 1 to 2 words they are generally just doing research i.e. gifts. When they use 2, 3 or more words the surfer is generally looking to buy something i.e. traditional anniversary gift.
So ideally, we will be looking for business segments that we can wrap up in two or three words.
I will show you how to refine your ideas further but it’s time for less reading and more action:
Jot down on a piece of paper three potential web-site subject ideas from each of the following eight categories i.e. you will have a total of at least 24 ideas for your web-sites.
CATEGORY 1. Your Passion – What are you passionate about? What is your favourite hobby or pastime? What are you knowledgeable about?
Potential web-site subjects: knitting, cooking, gardening etc.
CATEGORY 2. Maslow’s Needs - A guy called Abraham Maslow figured out that humans are pretty simple creatures really. They all have, you and me included, a fundamental hierarchy of needs. This is what motivates people on a daily basis. Your web-site from this category will need to satisfy at least one of these needs. They are, working from the bottom up:
a) Physiological needs, for example, the need to eat, sleep, have sex, exercise etc. Potential web-sites: Diet, dating, relationship advice, exercise plans etc.
b) Safety needs, for example, security of employment, physical safety Potential web-sites: Computer safety, virus protection, home security, judo, health
c) Love/Belonging needs, for example, to be loved Potential web-sites: How to {insert phrase here}, relationship sites, intimacy, family themes, loneliness, social anxiety and depression etc.
d) Status (Esteem needs), for example, gaining respect and recognition Potential web-sites: How to {insert phrase here, for example, gain respect and recognition, fit in, be the life of the party etc.}
e) Being needs, for example, growth of the individual towards purpose or spirituality
Potential web-sites: Religion, spirituality, self improvement, philosophy, creativity
CATEGORY 3. Emerging – What’s hot? What’
While extended stay guests have long been part of the hotel industry, the purpose-built segment has exploded in North America and particularly in the US within the last ten years. This has been a hotel developer's nirvana. Who wouldn't have been attracted to the segment?Depending on whose figures you rely on, extended stay guests make up about six to ten percent of the overall traveling public and a greater percentage of the industry's sold room nights. Yet even today, extended stay rooms make up about less than ten percent of the North American total hotel room count. Even though this segment of the industry has experienced great growth by the adding of new brands and creating new price/quality tiers it sti
Cheap flight $ 4.00
Credit Card $15.45
Holiday $15.53
Mobile ring tone $ 5.15
Smoked fish $ 0.20
Vegetable delivery $ 0.05
Source: Sunday Times August 2006
There are many sites where you can find the top paying keywords but we are not going to go down that route because we will follow the ‘road less travelled’.
One other important point:
When a surfer uses 1 to 2 words they are generally just doing research i.e. gifts. When they use 2, 3 or more words the surfer is generally looking to buy something i.e. traditional anniversary gift.
So ideally, we will be looking for business segments that we can wrap up in two or three words.
I will show you how to refine your ideas further but it’s time for less reading and more action:
Jot down on a piece of paper three potential web-site subject ideas from each of the following eight categories i.e. you will have a total of at least 24 ideas for your web-sites.
CATEGORY 1. Your Passion – What are you passionate about? What is your favourite hobby or pastime? What are you knowledgeable about?
Potential web-site subjects: knitting, cooking, gardening etc.
CATEGORY 2. Maslow’s Needs - A guy called Abraham Maslow figured out that humans are pretty simple creatures really. They all have, you and me included, a fundamental hierarchy of needs. This is what motivates people on a daily basis. Your web-site from this category will need to satisfy at least one of these needs. They are, working from the bottom up:
a) Physiological needs, for example, the need to eat, sleep, have sex, exercise etc. Potential web-sites: Diet, dating, relationship advice, exercise plans etc.
b) Safety needs, for example, security of employment, physical safety Potential web-sites: Computer safety, virus protection, home security, judo, health
c) Love/Belonging needs, for example, to be loved Potential web-sites: How to {insert phrase here}, relationship sites, intimacy, family themes, loneliness, social anxiety and depression etc.
d) Status (Esteem needs), for example, gaining respect and recognition Potential web-sites: How to {insert phrase here, for example, gain respect and recognition, fit in, be the life of the party etc.}
e) Being needs, for example, growth of the individual towards purpose or spirituality
Potential web-sites: Religion, spirituality, self improvement, philosophy, creativity
CATEGORY 3. Emerging – What’s hot? What
Your organization is doing well if 85 percent of your donors renew their support each year, according to Stanley Weinstein in his book The Complete Guide to Fundraising Management. To put it another way, you are doing well if no more than 15 percent of your donors fall away each year. So do the math. If your organization has 10,000 active donors, and if 8,500 (85 percent) of them renew each year, then 1,500 (15 percent) of them will drop off every year. Ouch. This is the main reason that you need to create and manage a well-planned, annual donor acquisition program. You cannot afford to simply mail to your existing donors only. You need to replace the donors who never ren
So ideally, we will be looking for business segments that we can wrap up in two or three words.
I will show you how to refine your ideas further but it’s time for less reading and more action:
Jot down on a piece of paper three potential web-site subject ideas from each of the following eight categories i.e. you will have a total of at least 24 ideas for your web-sites.
CATEGORY 1. Your Passion – What are you passionate about? What is your favourite hobby or pastime? What are you knowledgeable about?
Potential web-site subjects: knitting, cooking, gardening etc.
CATEGORY 2. Maslow’s Needs - A guy called Abraham Maslow figured out that humans are pretty simple creatures really. They all have, you and me included, a fundamental hierarchy of needs. This is what motivates people on a daily basis. Your web-site from this category will need to satisfy at least one of these needs. They are, working from the bottom up:
a) Physiological needs, for example, the need to eat, sleep, have sex, exercise etc. Potential web-sites: Diet, dating, relationship advice, exercise plans etc.
b) Safety needs, for example, security of employment, physical safety Potential web-sites: Computer safety, virus protection, home security, judo, health
c) Love/Belonging needs, for example, to be loved Potential web-sites: How to {insert phrase here}, relationship sites, intimacy, family themes, loneliness, social anxiety and depression etc.
d) Status (Esteem needs), for example, gaining respect and recognition Potential web-sites: How to {insert phrase here, for example, gain respect and recognition, fit in, be the life of the party etc.}
e) Being needs, for example, growth of the individual towards purpose or spirituality
Potential web-sites: Religion, spirituality, self improvement, philosophy, creativity
CATEGORY 3. Emerging – What’s hot? What
The two most over-used buzzwords in business of the last ten to fifteen years are “China's Coming” and “The internet will change everything”. Curiously, it's not very often that you hear both buzzwords used together - but why not ? Using the internet to do business with China has to be one of the smartest ideas around.First of all, China has some incredible advantages in terms of trade. It has easy access to raw materials and cheap labour. Its economic base is growing and there is very little that China can't produce. Secondly, it is a massive and growing market for all sorts of products and services and with an increasing taste for western brands. These facts alone make doing business with China a very inter
a) Physiological needs, for example, the need to eat, sleep, have sex, exercise etc. Potential web-sites: Diet, dating, relationship advice, exercise plans etc.
b) Safety needs, for example, security of employment, physical safety Potential web-sites: Computer safety, virus protection, home security, judo, health
c) Love/Belonging needs, for example, to be loved Potential web-sites: How to {insert phrase here}, relationship sites, intimacy, family themes, loneliness, social anxiety and depression etc.
d) Status (Esteem needs), for example, gaining respect and recognition Potential web-sites: How to {insert phrase here, for example, gain respect and recognition, fit in, be the life of the party etc.}
e) Being needs, for example, growth of the individual towards purpose or spirituality
Potential web-sites: Religion, spirituality, self improvement, philosophy, creativity
CATEGORY 3. Emerging – What’s hot? What
Hiring a professional wordsmith is a wise investment. Dozens of companies — including Lastminute, Independent Newspapers, NEC, IPC Media, Holland & Barrett, Freeserve, Zone WorldWide Publishing, Centaur Communications, National Magazine Company and FilmFour — certainly think so. And who am I to tell you any differently? I'd soon be out of work if I did!So, have you ever hired a copywriter? Do you really need to? Yes!All businesses - no matter what size or type - have ongoing communication needs. Think of staff newsletters, press advertisements, website content, news releases and a number of other written materials. These are all communication vehicles used to best reach targeted audi
c) Love/Belonging needs, for example, to be loved Potential web-sites: How to {insert phrase here}, relationship sites, intimacy, family themes, loneliness, social anxiety and depression etc.
d) Status (Esteem needs), for example, gaining respect and recognition Potential web-sites: How to {insert phrase here, for example, gain respect and recognition, fit in, be the life of the party etc.}
e) Being needs, for example, growth of the individual towards purpose or spirituality
Potential web-sites: Religion, spirituality, self improvement, philosophy, creativity
CATEGORY 3. Emerging – What’s hot? What’s new? Let’s get on at the front of the wave
Potential web-sites: bebo, skype, ipod, youtube
Warning: Using registered trademarks such as Bebo or Skype may lead to your site being closed down. You could try and use something like ‘voice over internet protocol’ or VOIP as your target word (or try and create a really useful site for bebo i.e. bebo useful tips and hope they look kindly on you)
CATEGORY 4. Self Help – We want to help and do some good, here’s another chance
Potential web-sites: time management, stress management, health, self improvement
CATEGORY 5. Out There – Here’s your chance to speculate. Go on create something really wacky. Finish this sentence, wouldn’t it be a good idea if there was a site that ………………..
Don’t worry about how you’re going to build it or do it. You just want the name at this moment. For example, the inventors of bebo had the idea and just picked the name because ‘it was available and memorable’. Estimates now value their site at around ?1B. The important thing here is to have the idea, we’ll worry about the detail later.
CATEGORY 6. Expensive – This speaks for itself, big ticket, expensive items. There are some big dollars to be won here but be warned, the competition is fierce…
Potential web-sites: digital cameras, plasma TVs, jewellery, computers, software, mortgages, debt, credit, plastic surgery, diamonds, cars, travel etc.
CATEGORY 7. Teenagers – Yes, they are turning off their TVs and tuning onto the Internet, in their droves. This is where tomorrow’s market is going to be. You need to speak to a teenager and between the grunts see what they are into:
Potential web-sites: computer games, teenage dating, chat, music, CDs, DVDs
CATEGORY 8. Internet Marketers – Along the way we will uncover a lot of secrets and tools that other Internet marketers will want to know about. I think it will be a good idea for you to tell them and show them these (for a fee). In this category we may also include those people who are looking for money making ideas and ‘get rich quick’ schemes. So in short we will be creating a web-site that is specifically aimed at other webmasters or people looking to make money.
Potential web-sites: internet marketing, make money online, get rich quick, affiliate schemes
Okay, you should now have a decent list of ideas and a minimum of 24 potential subjects. Now, we need to sort the wheat from the chaff and I will cover that in the next article in this series.
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