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Digg it UP - Penny Promos with Punch!
Blogging for business can be a very effective marketing tool.The first thing you may need to know, especially if you’re very new to this, is, what in the dickens is a blog? In its most basic form, a blog is just a personal journal or diary. It’s a web space that allows you to rant on ‘til the cows come home. The word “blog” comes from a combination of the words “web log.” You can blog about absolutely anything, any topic. And the most amazing thing about blogs is that other people, all over the world may actually be interested in what you’re blogging abou
The Hook: Maximize shameless self-promotion.If you’ve been appointed to a club officer or board position, or have received a nomination, write a press release that establishes a tie-in with your company. Another more shameless approach is to nominate yourself for an award. Look for opportunities on the Internet that accept self-nominations.
Every Mother's ChallengeThree mothers in Pennsylvania have successfully built their own businesses and found that they were able to balance their home life with their employment so much more easily when they started their own businesses.One of the mothers, a cake decorator, runs her own business and loves the flexibility it gives her."Cathy Reppert carefully placed butter cream roses on a fresh-baked cake, the finishing touches on the last Truly Scrumptious order of the week.""Reppert's sugary masterpeice was for a Friday night event, b
The Hook: Create a clever email that has a tie-in with your company products. Add in useful information that is likely to appeal to a broad audience. For example, “Healthy and Quick Dinners” or “10 Ways to Winterize Your Car”. Then send the message to your family, friends, or anyone that you communicate with on a routine basis. At the bottom of the message include a P.S. that reads, “Pass this on to help your friends eat healthy!” or “Pass this on and help your friends drive safely”. The Benefit: The email will spread awareness about your company and your products.
The Hook: Promote something you normally don’t. If you have a service that tends to be seasonal give it a new angle and special price in the “off season”. For example a tax accountant with a weak client flow during summer months can offer spring classes on ways small business owners can cut taxes. The Benefit: You have a steady flow of customers no matter what the season.
The Hook: Visit other small business owners in your area. Arrive with product samples and a folder containing your marketing materials. Bring chocolate to enlist extra help from the receptionist. Get the owner’s business card and follow up in a few days to see if they can use your products or refer you to others who can. If the answer is no for right then, ask if you can include them in your newsletter distribution. Chances are they won’t say no to the same business neighbor twice in one day. The Benefit: You gain a business ally.
The Hook: Promote your newsletter with a free pizza drawing. Place a large fish bowl in a coffee shop or bar. Paste a Win Free Pizza sign on the bowl. Let participants know the drawing date and that leaving their business card automatically signs them up to receive your free newsletter. You don’t have to take the winners out for pizza personally, but a gift certificate from a pizza parlor fulfills your part of the bargain. The Benefit: Increased newsletter subscribers who will have the opportunity to receive your promotional messages.
The Hook: Sticker invoices, direct mailers, etc with heart or smiley faces.Include the message “We love customer referrals! Sign up for our referral reward program at www.thenameofyourwebsite.com. The Benefit: You promote your website as well as your customer referral program.
The Hook: Give your customers store credit with a gift card you sell in dollar amounts. Gift cards influence customers to splurge on expensive items and purchase more than they usually intend. Explore these gift card programs (ask about a trial rate) www.paymentech.com, www.ecardsystems.com, and www.giftcentral.com. The Benefit: Shoppers tend to splurge because they perceive gift cards as free money.
The Hook: Maximize shameless self-promotion.If you’ve been appointed to a club officer or board position, or have received a nomination, write a press release that establishes a tie-in with your company. Another more shameless approach is to nominate yourself for an award. Look for opportunities on the Internet that accept self-nominations.
A limited liablity company or LLC is a form of business offering limited liability to its owners. In the LLC, all owners are protected from personal liability in case of business debts and claims. This feature is known as limited liability. This means that if the business owes money or faces a court case for some reason, only the assets of the business are at risk and not the personal property of the owners.The LLC does not have restrictions regarding who can be a member of the LLC, as in the case of corporations. The LLC has greater flexibility for distrib
The Hook: Promote something you normally don’t. If you have a service that tends to be seasonal give it a new angle and special price in the “off season”. For example a tax accountant with a weak client flow during summer months can offer spring classes on ways small business owners can cut taxes. The Benefit: You have a steady flow of customers no matter what the season.
The Hook: Visit other small business owners in your area. Arrive with product samples and a folder containing your marketing materials. Bring chocolate to enlist extra help from the receptionist. Get the owner’s business card and follow up in a few days to see if they can use your products or refer you to others who can. If the answer is no for right then, ask if you can include them in your newsletter distribution. Chances are they won’t say no to the same business neighbor twice in one day. The Benefit: You gain a business ally.
The Hook: Promote your newsletter with a free pizza drawing. Place a large fish bowl in a coffee shop or bar. Paste a Win Free Pizza sign on the bowl. Let participants know the drawing date and that leaving their business card automatically signs them up to receive your free newsletter. You don’t have to take the winners out for pizza personally, but a gift certificate from a pizza parlor fulfills your part of the bargain. The Benefit: Increased newsletter subscribers who will have the opportunity to receive your promotional messages.
The Hook: Sticker invoices, direct mailers, etc with heart or smiley faces.Include the message “We love customer referrals! Sign up for our referral reward program at www.thenameofyourwebsite.com. The Benefit: You promote your website as well as your customer referral program.
The Hook: Give your customers store credit with a gift card you sell in dollar amounts. Gift cards influence customers to splurge on expensive items and purchase more than they usually intend. Explore these gift card programs (ask about a trial rate) www.paymentech.com, www.ecardsystems.com, and www.giftcentral.com. The Benefit: Shoppers tend to splurge because they perceive gift cards as free money.
The Hook: Maximize shameless self-promotion.If you’ve been appointed to a club officer or board position, or have received a nomination, write a press release that establishes a tie-in with your company. Another more shameless approach is to nominate yourself for an award. Look for opportunities on the Internet that accept self-nominations.
Hiring portable toilets for a construction site, an event, a concert, party or large gathering can be confusing process given that you could hire a self contained chemical toilet, chemical disabled toilet, portable mains connect toilet, disabled toilet with baby changing facilities or urinal units.This article aims to explain some of the differences between the various types and what you should look for in terms of accreditations to ensure that you have peace of mind.Most are self contained chemical toilets with either cold water handwash, warm water
The Hook: Promote your newsletter with a free pizza drawing. Place a large fish bowl in a coffee shop or bar. Paste a Win Free Pizza sign on the bowl. Let participants know the drawing date and that leaving their business card automatically signs them up to receive your free newsletter. You don’t have to take the winners out for pizza personally, but a gift certificate from a pizza parlor fulfills your part of the bargain. The Benefit: Increased newsletter subscribers who will have the opportunity to receive your promotional messages.
The Hook: Sticker invoices, direct mailers, etc with heart or smiley faces.Include the message “We love customer referrals! Sign up for our referral reward program at www.thenameofyourwebsite.com. The Benefit: You promote your website as well as your customer referral program.
The Hook: Give your customers store credit with a gift card you sell in dollar amounts. Gift cards influence customers to splurge on expensive items and purchase more than they usually intend. Explore these gift card programs (ask about a trial rate) www.paymentech.com, www.ecardsystems.com, and www.giftcentral.com. The Benefit: Shoppers tend to splurge because they perceive gift cards as free money.
The Hook: Maximize shameless self-promotion.If you’ve been appointed to a club officer or board position, or have received a nomination, write a press release that establishes a tie-in with your company. Another more shameless approach is to nominate yourself for an award. Look for opportunities on the Internet that accept self-nominations.
We’ve all seen some absolutely fantastic products, services or systems which are incredibly hot profitable money-spinners, and many of us have often wished we had thought of it first.But just where do the ideas come from? How do the creators come up with the products and concepts?Surely it’s based on massive research and development, huge capital investment, public scrutiny, market assessment - and that’s just a start.WRONG! Whilst the above may be true of some products, services, systems, ideas and so on, the absolute best don’t involve any s
The Hook: Sticker invoices, direct mailers, etc with heart or smiley faces.Include the message “We love customer referrals! Sign up for our referral reward program at www.thenameofyourwebsite.com. The Benefit: You promote your website as well as your customer referral program.
The Hook: Give your customers store credit with a gift card you sell in dollar amounts. Gift cards influence customers to splurge on expensive items and purchase more than they usually intend. Explore these gift card programs (ask about a trial rate) www.paymentech.com, www.ecardsystems.com, and www.giftcentral.com. The Benefit: Shoppers tend to splurge because they perceive gift cards as free money.
The Hook: Maximize shameless self-promotion.If you’ve been appointed to a club officer or board position, or have received a nomination, write a press release that establishes a tie-in with your company. Another more shameless approach is to nominate yourself for an award. Look for opportunities on the Internet that accept self-nominations.
Do You Have a Disaster/Recovery Plan?With the recent onslaught of ice storms and flooding happening all over the US and Canada, as well as the hurricanes that ripped through Florida and the south earlier this year, many people are finding themselves faced with tremendous losses regarding both their homes and their offices. Most people have some type of homeowner's and business insurance to help rebuild and replace personal and business items, but what about your business records and critical files? If your office was destroyed today, would you be able to c
The Hook: Maximize shameless self-promotion.If you’ve been appointed to a club officer or board position, or have received a nomination, write a press release that establishes a tie-in with your company. Another more shameless approach is to nominate yourself for an award. Look for opportunities on the Internet that accept self-nominations. If you win, you certainly have cause to write and distribute another press release. The Benefit: Great PR!
The Hook: When attending an overnight trade show or conference, create wellness bags to give to booth attendants and presenters.Sample packets of aspirin, earplugs, bath salts, and chocolates are comforting items to weary travelers. The Benefit: People will show their gratitude in sales.
The Hook: Start a recycling program.Advertise this service in all your promotional materials. What can you recycle? Customer returns, books, outdated or discontinued inventory. Have a special bin inside your place of business. Give the items away or sell them at a discount price. The Benefit: You get people in your door. Once there, they’ll explore your offerings and usually leave with something.
The Hook: Have a printer create a high-impact poster using a screen shot of your webpage. Place your posters in several places throughout your neighborhood (e.g. caf?s, restaurants, car washes, dry cleaners, grocery stores, gyms). The Benefit: Repeated exposure strengthens consumer interest.
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