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Digg it UP - The Power of the Freebie
Promoting offline is a method that many overlook or completely forget about when it comes to advertising their online business. For many people, reading an advertisement in the newspaper, magazine, on a billboard or even in the mail is still a more trusted and safer way to respond to an advert. So this article is going to cover a few of the many ways that you can promote your online business using offline tactics. Some are free, some may require a little money and some thought and
"Does the ad pay for itself?" I asked.
"No," he replied. "It brought us just one new client last year. The only reason we are in there is because all our competitors are."
"Here's how to cut that advertising bill by 90% every month, "I said, "and get a list of hot prospects. Simply cut your ad to a 2.5” x
This may seem like a strange idea to you, but a plastic bag is one of the most perfect exhibition gifts you could ever purchase for your company. There are many advantages to the plastic bag, which you can purchase along with other exhibition gifts online. Here are just a few of the main reasons you should consider purchasing bags for your next exhibition booth: Practical Use: At exhibitions, dozens—and in some cases, hundreds—of companies have booths and are distri
I don't know which half."
You too could be wasting half the money you spend on advertising if you don’t do these three things:
1.Switch from brand name or prestige advertising to direct response. 2.Code all your advertisements. 3.Ask every telephone inquirer where they saw your advertisement.
Here’s an example of a direct response advertisement Mr. Wrigley could have used: ______________________________________________________________
“Spearmint or Juicy Fruit?”
Which Wrigley's Chewing Gum Flavor Do You Prefer? Get a Free Sample Pack Containing Both Flavors!
All you have to do is fill in your name and address on this coupon. Mail today and receive a Free Sample Pack and a Discount Coupon for 10% off your next purchase.
Your Name............................................... ………………………….M/F
Address..................................................................................................... ................................................................................................................. Mail to: J. W. Wrigley Co. Dept, NE/7/6. Address...................................... _________________________________________________________________
Note: Dept. NE/7/6 is a simple code meaning the advertisement appeared in the National Enquirer.July 2006
Here's another example:
A friend owns a big real estate office. He had a full page advertisement in the “Yellow Pages” that cost him nearly $1,500 a month. The name of his agency was in big type at the top, followed by a photo of his office building and a bulleted list of services.
"Does the ad pay for itself?" I asked.
"No," he replied. "It brought us just one new client last year. The only reason we are in there is because all our competitors are."
"Here's how to cut that advertising bill by 90% every month, "I said, "and get a list of hot prospects. Simply cut your ad to a 2.5” x
An important factor in making your time, efforts and expenses worthwhile at a trade show is proper selection and training of your booth staff. Here are some tips for being well prepared to work your next trade show.Choose a LeaderDuring the preparation and execution of a trade show engagement, there is usually a leader that emerges as heading up the overall show management. However, this is not always clear-cut in all organizations. Before you assign any staff
Here’s an example of a direct response advertisement Mr. Wrigley could have used: ______________________________________________________________
“Spearmint or Juicy Fruit?”
Which Wrigley's Chewing Gum Flavor Do You Prefer? Get a Free Sample Pack Containing Both Flavors!
All you have to do is fill in your name and address on this coupon. Mail today and receive a Free Sample Pack and a Discount Coupon for 10% off your next purchase.
Your Name............................................... ………………………….M/F
Address..................................................................................................... ................................................................................................................. Mail to: J. W. Wrigley Co. Dept, NE/7/6. Address...................................... _________________________________________________________________
Note: Dept. NE/7/6 is a simple code meaning the advertisement appeared in the National Enquirer.July 2006
Here's another example:
A friend owns a big real estate office. He had a full page advertisement in the “Yellow Pages” that cost him nearly $1,500 a month. The name of his agency was in big type at the top, followed by a photo of his office building and a bulleted list of services.
"Does the ad pay for itself?" I asked.
"No," he replied. "It brought us just one new client last year. The only reason we are in there is because all our competitors are."
"Here's how to cut that advertising bill by 90% every month, "I said, "and get a list of hot prospects. Simply cut your ad to a 2.5” x
Initial public offering can be an excellent way for a corporation to raise a large amount of capital. In an initial public offering, a corporation’s shares are made available to the general public, thus providing a substantial influx of cash. The term applies only the first of such offerings, and any later offerings are referred to as secondary market offerings.The benefits of an initial public offering are numerous. In addition to the financial gains, a company that decide
Your Name............................................... ………………………….M/F
Address..................................................................................................... ................................................................................................................. Mail to: J. W. Wrigley Co. Dept, NE/7/6. Address...................................... _________________________________________________________________
Note: Dept. NE/7/6 is a simple code meaning the advertisement appeared in the National Enquirer.July 2006
Here's another example:
A friend owns a big real estate office. He had a full page advertisement in the “Yellow Pages” that cost him nearly $1,500 a month. The name of his agency was in big type at the top, followed by a photo of his office building and a bulleted list of services.
"Does the ad pay for itself?" I asked.
"No," he replied. "It brought us just one new client last year. The only reason we are in there is because all our competitors are."
"Here's how to cut that advertising bill by 90% every month, "I said, "and get a list of hot prospects. Simply cut your ad to a 2.5” x
You have your corporate ID package, a website and are doing search engine advertising using ReachLocal.com. You have an excellent PR program in place that includes an nTarget.com-based email newsletter, guest speaking and media relations. And, you are working feverishly to retain the customers you have. You are, right?Then, it is time to ramp up the marketing noise with advertising. From Professor Hoover's Advertising 101 file, here are a few things you need to ask before
Note: Dept. NE/7/6 is a simple code meaning the advertisement appeared in the National Enquirer.July 2006
Here's another example:
A friend owns a big real estate office. He had a full page advertisement in the “Yellow Pages” that cost him nearly $1,500 a month. The name of his agency was in big type at the top, followed by a photo of his office building and a bulleted list of services.
"Does the ad pay for itself?" I asked.
"No," he replied. "It brought us just one new client last year. The only reason we are in there is because all our competitors are."
"Here's how to cut that advertising bill by 90% every month, "I said, "and get a list of hot prospects. Simply cut your ad to a 2.5” x
Do you run a business that is centered on other businesses? If so, you likely offer services that many businesses and business owners need. These services may include anything from handling the overflow of customer phone calls to the scheduling of customer appointments. One service that you may want to consider offering, if you dont already offer it, is Voicemail Service. Voicemail service is essential to any business owner, which means that it should be an essential part of y
"Does the ad pay for itself?" I asked.
"No," he replied. "It brought us just one new client last year. The only reason we are in there is because all our competitors are."
"Here's how to cut that advertising bill by 90% every month, "I said, "and get a list of hot prospects. Simply cut your ad to a 2.5” x 2 column display box. Use a bold headline to advertise a freebie." Example: ________________________________________
Free Report Reveals Secrets of How to Sell Your Home in 30 Days or Less for Top Dollar!
Call 000-000-0000 Today. Ext 1.
24-Hour Automatic Phone Recording Service. Phone any time. Speak slowly. Leave your name and address and we will mail your free report. Limited supply. Call now: 000-000-0000 Ext 1.
Real Estate Company Name, address and phone. _______________________________________
Note: It’s best to advertise a 24-hour phone recording service because some people are not ready to listen to a sales pitch.
Note: “Extension 1” is simply the advertisement source code.
Note: White space is money wasted.. The media sales person may tell you a good advertisement should have at least 25% of white space. But the rep has a monetary interest in selling you big spaces. The truth is that white space never sold anything to anybody. If the prospect is interested, he or she will read the ad, even if it is tightly crammed with smallest print.
You can use this kind of direct response ad for virtually any type of service business. Use a bold headline to say something like:
"Free Report Reveals 10 Tips on How to__________________"
Not only will you soon discover the best media to advertise in; you'll also get the names and addresses of hot prospects to follow up. The freebie can consist of one or two pages of bulleted tips and information. You never give the farm away. Suggest they contact you for additional information—and be sure to give them
two or three good
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