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Digg it UP - A Guide To Website Content Styles - Get Personal
Business Owners are always trying to come up with ways to boost their sales. Here are some ideas to help you do just that.1. Up sellUse your order page to your advantage. When a customer places an order, use this as an opportunity to tell them about some related products that you have for sale. If interested, they can add any of the extra products to their original order.2. When you complete your initial sale, you should always follow-up with your new customer. Following up with a "thank you" email is a great way to generate additional sales as you can include an advertisement for other products that you sell. You could follow-up with the customer every few months with new promotions / produc
Building Trust With Your Visitors
The job of most websites is to persuade readers to trust you and to trust whatever it is you are offering. By using a personal touch you are almost befriending your readers, and once you’ve made a friend of any visitor they are much more likely to trust you. They’ll be more inclined to share their name and email address with you, increasing your marketing newsletter potential vastly. In turn, they will also be more likely to believe you when you try to se
If you have been trying to make money online for any substantial period of time, you have probably heard at least once that niche marketing is the way to do it. There is good reason for this. It can be very lucrative to focus on your own carefully selected markets with far less competition & potential for easy profit.But understanding the benefits of niche marketing, and actually making a consistent income from niche marketing are two very different things. While there are a number of elements that make up a successful niche marketing campaign, here are the main ones that are of key importance in obtaining the online income you desire.1. Knowledge It seems crazy to say, but despit
What Exactly Do We Mean By A Personal Style?
It’s important to note that using a personal style of website content does not necessarily mean you have to divulge all of your closest secrets. In fact, you don’t even have to give away your name if you don’t want to. Instead the content should be written as though your reader is with you in person. This style of writing might not be perfect for every situation but every website should contain some personal style elements. Business websites need to get down to business and talk in a manner that is befitting of their audience but some personal touches here and there will certainly help to build a rapport with visitors and persuade them to contact you.
The Blog Is The Epitome Of Personal Websites
Perhaps the most obvious use of a personal website content style is with a blog. Blogs have become some of the most popular websites on the net because of the appeal they generate. Blog writers use a conversational tone and load their content with individuality and personal notes. Even big corporations have taken to using a blog on their site website and it is the personal content that drives visitors first to the blog, and then to the website itself.
Using Charm As Your Persona
The charm offensive is a sales tactic that has been used for many years and if done properly it can work well on the Internet too. However, done badly and it will appear nothing more than a poor attempt to smarm your way into purses and wallets of your visitors. This is certain to put them off.
Using Humour As Your Persona
Humour is a very powerful and greatly underused tactic, especially for business websites. Getting the balance right is the most important thing. A business-to-business website does not need a joke of the day at the top of the page but the inclusion of some wit or humour in product or service descriptions can go a long way to winning new customers by the bucket load.
Striking The Right Balance
Website content that is written in a personal style has to find the right balance depending on the audience, as with any form of content. For business websites, the occasional piece of humorous content will go a long way. Of course for certain businesses this isn’t a good idea and in these cases personal website content can be achieved through the use of sympathy, friendliness, or just a conversational style.
Building Trust With Your Visitors
The job of most websites is to persuade readers to trust you and to trust whatever it is you are offering. By using a personal touch you are almost befriending your readers, and once you’ve made a friend of any visitor they are much more likely to trust you. They’ll be more inclined to share their name and email address with you, increasing your marketing newsletter potential vastly. In turn, they will also be more likely to believe you when you try to sel
Do you own an auto accessory store or automobile aftermarket auto accessory shop? If so you know you must increase your sales thru word-of-mouth advertising and referrals, but how do you get the original clientele in to start this landslide of new business?You need customers and the more you have the more that will tell their friends. How can you generate massive amounts of new business ASAP for your auto aftermarket shop?Well perhaps, a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, Direct Mail and Direct Mail Marketing coupon packages for Auto Accessory Stores and aftermarket auto service shops makes sense. This is because the return on investment t
The Blog Is The Epitome Of Personal Websites
Perhaps the most obvious use of a personal website content style is with a blog. Blogs have become some of the most popular websites on the net because of the appeal they generate. Blog writers use a conversational tone and load their content with individuality and personal notes. Even big corporations have taken to using a blog on their site website and it is the personal content that drives visitors first to the blog, and then to the website itself.
Using Charm As Your Persona
The charm offensive is a sales tactic that has been used for many years and if done properly it can work well on the Internet too. However, done badly and it will appear nothing more than a poor attempt to smarm your way into purses and wallets of your visitors. This is certain to put them off.
Using Humour As Your Persona
Humour is a very powerful and greatly underused tactic, especially for business websites. Getting the balance right is the most important thing. A business-to-business website does not need a joke of the day at the top of the page but the inclusion of some wit or humour in product or service descriptions can go a long way to winning new customers by the bucket load.
Striking The Right Balance
Website content that is written in a personal style has to find the right balance depending on the audience, as with any form of content. For business websites, the occasional piece of humorous content will go a long way. Of course for certain businesses this isn’t a good idea and in these cases personal website content can be achieved through the use of sympathy, friendliness, or just a conversational style.
Building Trust With Your Visitors
The job of most websites is to persuade readers to trust you and to trust whatever it is you are offering. By using a personal touch you are almost befriending your readers, and once you’ve made a friend of any visitor they are much more likely to trust you. They’ll be more inclined to share their name and email address with you, increasing your marketing newsletter potential vastly. In turn, they will also be more likely to believe you when you try to se
In the past few years Hormel Foods Corporation has been doing the legal rounds in preventing software companies from using the word "spam" in the branding of their junk email fighting products. An Associated Press (AP) article recently said Hormel was afraid this practice of software companies may dilute its brand name.It is totally understandable that Hormel is merely protecting one of its most treasured brand names. They are afraid that the day may come when people will start wondering why they named their product after junk email. Maybe Hormel is just not giving people more credit. Or maybe they know something that experts in the information technology (IT) arena have known for a long time.The topic of
Using Charm As Your Persona
The charm offensive is a sales tactic that has been used for many years and if done properly it can work well on the Internet too. However, done badly and it will appear nothing more than a poor attempt to smarm your way into purses and wallets of your visitors. This is certain to put them off.
Using Humour As Your Persona
Humour is a very powerful and greatly underused tactic, especially for business websites. Getting the balance right is the most important thing. A business-to-business website does not need a joke of the day at the top of the page but the inclusion of some wit or humour in product or service descriptions can go a long way to winning new customers by the bucket load.
Striking The Right Balance
Website content that is written in a personal style has to find the right balance depending on the audience, as with any form of content. For business websites, the occasional piece of humorous content will go a long way. Of course for certain businesses this isn’t a good idea and in these cases personal website content can be achieved through the use of sympathy, friendliness, or just a conversational style.
Building Trust With Your Visitors
The job of most websites is to persuade readers to trust you and to trust whatever it is you are offering. By using a personal touch you are almost befriending your readers, and once you’ve made a friend of any visitor they are much more likely to trust you. They’ll be more inclined to share their name and email address with you, increasing your marketing newsletter potential vastly. In turn, they will also be more likely to believe you when you try to se
Have you ever been befuddled by words you don’t know – but think you should? Or overheard conversations you know you should not?What if you are the offending party? In most cases you are not aware of being a boor. Note - according to the dictionary, a boor is a rude or insensitive person – and geez, you might be boring as well.Whether you are on the road, at a trade show or in general business situations, here are 5 Quick Tips to help you watch your language -KEEP IT CLEAN – You never know whom you will offend with sexist or racist jokes or remarks, a potty mouth or derogatory gossip. Client? Potential client? Employees? We expect situations to be neutral and we have long me
Striking The Right Balance
Website content that is written in a personal style has to find the right balance depending on the audience, as with any form of content. For business websites, the occasional piece of humorous content will go a long way. Of course for certain businesses this isn’t a good idea and in these cases personal website content can be achieved through the use of sympathy, friendliness, or just a conversational style.
Building Trust With Your Visitors
The job of most websites is to persuade readers to trust you and to trust whatever it is you are offering. By using a personal touch you are almost befriending your readers, and once you’ve made a friend of any visitor they are much more likely to trust you. They’ll be more inclined to share their name and email address with you, increasing your marketing newsletter potential vastly. In turn, they will also be more likely to believe you when you try to se
When a new nonprofit is created, the founder or founder(s) generally recruit a small group of people they know and trust to help get things going. These people often wear many hats ranging from janitor to baker to teacher's aide to board member.As the organization begins to grow up, the lines become clearer between serving on the Board and volunteering in the program or office, though people will often continue to serve in multiple roles.Up to this point the Board typically has 4-8, maybe 10, members and most discussions and decisions are made by the group as a whole or default to whomever is closest to the daily operations. Eventually, the Board realizes that in order to increase the impact of the organiz
Building Trust With Your Visitors
The job of most websites is to persuade readers to trust you and to trust whatever it is you are offering. By using a personal touch you are almost befriending your readers, and once you’ve made a friend of any visitor they are much more likely to trust you. They’ll be more inclined to share their name and email address with you, increasing your marketing newsletter potential vastly. In turn, they will also be more likely to believe you when you try to sell them a product even if it isn’t your own. After all, you’re like a friend now, so why would you lie?
How To Add Personal Website Content
To add personal content to your website you essentially have two options. Include the content in the site itself or consider the use of a blog. As we mentioned earlier, major sites and corporations are setting up blogs that are updated by members of staff or even by the CEO. If you have a news section take the time to thank your readers when you reach a certain number of customers, or another milestone in your company.
Google Examples
The Google blog is perhaps one of the best examples of how to use a blog in this way. It combines useful information with some personal content. Members of Google staff give details of some of their experiences while working on particular projects. This befriends visitors and informs them of a new product; a clever marketing trick if done well. There is also a wide variety of other Google blogs including ones that are specifically updated by individual members of staff. Google are not alone in doing this.
Other Factors To Consider
On a personal note (no humour intended) a conversational or personal style makes it much less likely that you will suffer from writer’s block. Because you almost write in the same way you speak you shouldn’t come across too many barriers. Always be prepared for the fact that not everyone will like the persona that you portray though.
So next time you release an update for your news section, or you’re considering a blog seriously consider making it personal.
Some Handy Style Tips
1. Outright personal content is extremely informal – use contractions like you’re, we’re, etc…
2. Even formal business content can include some personality – add a bit of humour to product descriptions.
3. A blog is a hugely beneficial way to include personal and effective content on your site. You can effectively sell by being friendly.
4. Congratulate your readers for helping you reach one year, two years, and five years… You get the picture.
5. Find the right balance of formal and informal writing for your website. No one particular style is correct for every site.
6. Being friendly persuades your visitors to like you and subsequently trust your opinion.
7. A conversational tone should help beat any instances of writer’s block because it flows more naturally.
8. Not everyone will like the persona you project on your website, so be prepared for some criticism. Even if you don’t hear it
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