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Digg it UP - 5 Reasons to Start Email Marketing Campaign
Direct Response Marketing much critical since time is critical. With direct mails or other forms of advertising you’ll have to wait for weeks if not months.The effectiveness and reach of traditional media has devolved: With the growing number of magazines and television stations in the UK, it is hard to find a medium that can support an effective national broadcast campaign. Target audiences are scattered across a plethora of magazines and stations and buying enough advertising space for effective reach has gotten out of hand.Then there is the option to buy highly targeted mailing lists and send your direct mail to your future prospects. And that would work a charm if it wasn’t that a dozen other marketing professionals a day are sending their marketing materials 5. It’s targeted, personalized and easier to create: You can easily start an email campaign in just a matter of minutes. You don’t have to hire an expert to do this. If your business has some promotions you can easily create and send those email campaigns. Also it is targeted; you know that the recipient will love to hear about your promotion because that is the very reason why they signed up an email subscription. And instead of using Dear Customer they will see the message addressed to them like Dear Mr. Robinson, making it more appealing to the recipient. "We needed a way to communicate with customers on a timely, consistent and more personal basis. Advertising in a weekly newspaper was only partially effective in accomplishing this. It was only through using t What is email marketing? “E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business.” Email marketing can be used by any kind of business. Almost every one nowadays has their own email account and they are treating emails more personally than the conventional mails or letters. Others go online just to check their email message but will not spend time to surf the web at all. Email marketing helps businesses of all types and sizes to see instant sales from existing customers while maintaining and building long-lasting relationships, which is the most important part in the success of any business. "54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts." Source: DMA Interactive Here are the five reasons why you should start Email Marketing as one of your marketing strategies? 1. It is Less Expensive: E-mail marketing campaigns are much more cheaper compared to other traditional marketing techniques like direct mail or print advertising. Email marketing is 20 times more cost effective and can cost as little as fractions of a penny per email. 2. It is More Effective: Email marketing enables you to proactively communicate with your existing customers and prospects instead of waiting for them to return to your website or store. It is a highly effective way to increase traffic to your website or store, and build a good relationship to your customers and develop loyalty and trust. "We've done radio, TV, direct mail, and national ads, including full-page ads in Teen Vogue and YM, but, by far, Constant Contact has had better results every time. We track all of our participants, and have found that more than 53% of them found out about us through the Internet or our email newsletter. Email marketing is only a fraction of the cost of print ads. It brings in a phenomenal ROI." - www.girlslearntoride.com (Constant Contact is a leading solution provider of email marketing campaigns.) 3. Get Immediate Results: In just minutes after sending out your email campaigns, you can receive responses almost immediately. About 80% of responses to email campaign will occur within 3 days while traditional direct mail takes weeks. Well again, that is because people love emails. 4. Fully Trackable: With email marketing campaign you can easily track the number of emails sent, the number emails opened, how many bounce back, how many unsubscribed and the number of click-through. You can even tell who opened the emails and know which link generated the most clicks. That way you can adjust quickly and make decisions to your business which is very much critical since time is critical. With direct mails or other forms of advertising you’ll have to wait for weeks if not months. 5. It’s targeted, personalized and easier to create: You can easily start an email campaign in just a matter of minutes. You don’t have to hire an expert to do this. If your business has some promotions you can easily create and send those email campaigns. Also it is targeted; you know that the recipient will love to hear about your promotion because that is the very reason why they signed up an email subscription. And instead of using Dear Customer they will see the message addressed to them like Dear Mr. Robinson, making it more appealing to the recipient. "We needed a way to communicate with customers on a timely, consistent and more personal basis. Advertising in a weekly newspaper was only partially effective in accomplishing this. It was only through using th Email marketing can be used by any kind of business. Almost every one nowadays has their own email account and they are treating emails more personally than the conventional mails or letters. Others go online just to check their email message but will not spend time to surf the web at all. Email marketing helps businesses of all types and sizes to see instant sales from existing customers while maintaining and building long-lasting relationships, which is the most important part in the success of any business. "54% of small businesses surveyed rated e-mail as the top online promotion to drive site visitors and customers to their web sites and storefronts." Source: DMA Interactive Here are the five reasons why you should start Email Marketing as one of your marketing strategies? 1. It is Less Expensive: E-mail marketing campaigns are much more cheaper compared to other traditional marketing techniques like direct mail or print advertising. Email marketing is 20 times more cost effective and can cost as little as fractions of a penny per email. 2. It is More Effective: Email marketing enables you to proactively communicate with your existing customers and prospects instead of waiting for them to return to your website or store. It is a highly effective way to increase traffic to your website or store, and build a good relationship to your customers and develop loyalty and trust. "We've done radio, TV, direct mail, and national ads, including full-page ads in Teen Vogue and YM, but, by far, Constant Contact has had better results every time. We track all of our participants, and have found that more than 53% of them found out about us through the Internet or our email newsletter. Email marketing is only a fraction of the cost of print ads. It brings in a phenomenal ROI." - www.girlslearntoride.com (Constant Contact is a leading solution provider of email marketing campaigns.) 3. Get Immediate Results: In just minutes after sending out your email campaigns, you can receive responses almost immediately. About 80% of responses to email campaign will occur within 3 days while traditional direct mail takes weeks. Well again, that is because people love emails. 4. Fully Trackable: With email marketing campaign you can easily track the number of emails sent, the number emails opened, how many bounce back, how many unsubscribed and the number of click-through. You can even tell who opened the emails and know which link generated the most clicks. That way you can adjust quickly and make decisions to your business which is very much critical since time is critical. With direct mails or other forms of advertising you’ll have to wait for weeks if not months. 5. It’s targeted, personalized and easier to create: You can easily start an email campaign in just a matter of minutes. You don’t have to hire an expert to do this. If your business has some promotions you can easily create and send those email campaigns. Also it is targeted; you know that the recipient will love to hear about your promotion because that is the very reason why they signed up an email subscription. And instead of using Dear Customer they will see the message addressed to them like Dear Mr. Robinson, making it more appealing to the recipient. "We needed a way to communicate with customers on a timely, consistent and more personal basis. Advertising in a weekly newspaper was only partially effective in accomplishing this. It was only through using t 1. It is Less Expensive: E-mail marketing campaigns are much more cheaper compared to other traditional marketing techniques like direct mail or print advertising. Email marketing is 20 times more cost effective and can cost as little as fractions of a penny per email. 2. It is More Effective: Email marketing enables you to proactively communicate with your existing customers and prospects instead of waiting for them to return to your website or store. It is a highly effective way to increase traffic to your website or store, and build a good relationship to your customers and develop loyalty and trust. "We've done radio, TV, direct mail, and national ads, including full-page ads in Teen Vogue and YM, but, by far, Constant Contact has had better results every time. We track all of our participants, and have found that more than 53% of them found out about us through the Internet or our email newsletter. Email marketing is only a fraction of the cost of print ads. It brings in a phenomenal ROI." - www.girlslearntoride.com (Constant Contact is a leading solution provider of email marketing campaigns.) 3. Get Immediate Results: In just minutes after sending out your email campaigns, you can receive responses almost immediately. About 80% of responses to email campaign will occur within 3 days while traditional direct mail takes weeks. Well again, that is because people love emails. 4. Fully Trackable: With email marketing campaign you can easily track the number of emails sent, the number emails opened, how many bounce back, how many unsubscribed and the number of click-through. You can even tell who opened the emails and know which link generated the most clicks. That way you can adjust quickly and make decisions to your business which is very much critical since time is critical. With direct mails or other forms of advertising you’ll have to wait for weeks if not months. 5. It’s targeted, personalized and easier to create: You can easily start an email campaign in just a matter of minutes. You don’t have to hire an expert to do this. If your business has some promotions you can easily create and send those email campaigns. Also it is targeted; you know that the recipient will love to hear about your promotion because that is the very reason why they signed up an email subscription. And instead of using Dear Customer they will see the message addressed to them like Dear Mr. Robinson, making it more appealing to the recipient. "We needed a way to communicate with customers on a timely, consistent and more personal basis. Advertising in a weekly newspaper was only partially effective in accomplishing this. It was only through using t 3. Get Immediate Results: In just minutes after sending out your email campaigns, you can receive responses almost immediately. About 80% of responses to email campaign will occur within 3 days while traditional direct mail takes weeks. Well again, that is because people love emails. 4. Fully Trackable: With email marketing campaign you can easily track the number of emails sent, the number emails opened, how many bounce back, how many unsubscribed and the number of click-through. You can even tell who opened the emails and know which link generated the most clicks. That way you can adjust quickly and make decisions to your business which is very much critical since time is critical. With direct mails or other forms of advertising you’ll have to wait for weeks if not months. 5. It’s targeted, personalized and easier to create: You can easily start an email campaign in just a matter of minutes. You don’t have to hire an expert to do this. If your business has some promotions you can easily create and send those email campaigns. Also it is targeted; you know that the recipient will love to hear about your promotion because that is the very reason why they signed up an email subscription. And instead of using Dear Customer they will see the message addressed to them like Dear Mr. Robinson, making it more appealing to the recipient. "We needed a way to communicate with customers on a timely, consistent and more personal basis. Advertising in a weekly newspaper was only partially effective in accomplishing this. It was only through using t 5. It’s targeted, personalized and easier to create: You can easily start an email campaign in just a matter of minutes. You don’t have to hire an expert to do this. If your business has some promotions you can easily create and send those email campaigns. Also it is targeted; you know that the recipient will love to hear about your promotion because that is the very reason why they signed up an email subscription. And instead of using Dear Customer they will see the message addressed to them like Dear Mr. Robinson, making it more appealing to the recipient. "We needed a way to communicate with customers on a timely, consistent and more personal basis. Advertising in a weekly newspaper was only partially effective in accomplishing this. It was only through using the email services of Constant Contact that we were able to build a connection with our customers, in a timely, engaging, unobtrusive way," - www.jacktarmarblehead.com Email Marketing is being use now by a lot companies and is generating high revenues for them, one of them might be your competitor. Again time is critical in the online world, making decisions right away can greatly increase the chances of success for your online business. Email Marketing Campaigns can also help you get loyal customers as it builds a more personal connection with them.
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