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Digg it UP - Guerilla Marketing -- Surprisingly Simple!
While I’m a strong advocate of hiring virtual assistants, there are two things that no entrepreneur should ever fully delegate: marketing and bookkeeping. The marketing and the bookkeeping of your business can easily make or break you (just think “new” Coke and Enron). That said, if bookkeeping is not your forte, hire someone to do it – you will save so much in frustration – just be sure to keep your fingers in the bo
2. Placing a bum
Washington state offers two types of specialist contractor licenses: plumbing and electrical. Electricians and plumbers are required to obtain a Washington state contractor license before they can operate a business.PlumbingIn order to be able to perform any of the following activities in a building in Washington, you are required to be certified by the Department of Labor and Industries: installation, mod
Guerilla Marketing – Does This Sound Weird?
This isn’t monkey business! Neither is it a type of warfare.
Guerilla marketing is the use of wide and varied unconventional marketing tactics to achieve conventional business goals. This type of promotion is designed in such a way that most times the target audience is unaware that they have been marketed to! Talk about surprise tactics.
The beauty of this type of marketing is that it can be done with very simple tools. Some examples of guerilla marketing techniques which find application for internet based businesses are given below. See if you can relate any of these to your particular line of activity.
1. Including a website address on all business cards and stationary. This looks professional and helps people reach out for information at the first instance. No one needs to ask where the particular company can be found.
2. Placing a bump
I used to love that song 'It's Got To Be Perfect' by Fairground Attraction. But they are musicians, their message isn't appropriate in the world of sales. The opposite is closer to the truth. Here's another way of saying the same, 'If it's worth doing, it's worth doing badly'.Before you get excited and tell me how wrong I am, let me explain by asking you a question. Do you take a long time preparing things, trying to ge
Guerilla marketing is the use of wide and varied unconventional marketing tactics to achieve conventional business goals. This type of promotion is designed in such a way that most times the target audience is unaware that they have been marketed to! Talk about surprise tactics.
The beauty of this type of marketing is that it can be done with very simple tools. Some examples of guerilla marketing techniques which find application for internet based businesses are given below. See if you can relate any of these to your particular line of activity.
1. Including a website address on all business cards and stationary. This looks professional and helps people reach out for information at the first instance. No one needs to ask where the particular company can be found.
2. Placing a bum
According to a recent survey, 86% of salespeople ask the wrong questions. The inevitable result of this is that they end up missing valuable opportunities and wasting customer time, all the while appearing unprofessional. While this statistic may be alarming at first, consider that according to a survey of 4,000 sales professionals, 80% of the business is brought in by 20% of the sales force. What do the 20% have in common? Th
The beauty of this type of marketing is that it can be done with very simple tools. Some examples of guerilla marketing techniques which find application for internet based businesses are given below. See if you can relate any of these to your particular line of activity.
1. Including a website address on all business cards and stationary. This looks professional and helps people reach out for information at the first instance. No one needs to ask where the particular company can be found.
2. Placing a bum
Why do you even have insurance for your business? Your answer might range on that question from because I have to, to because it is a necessity. Regardless of where you fall within that spectrum, the one unifying fact is that when you do submit for a claim you want to be paid all that you are entitled to and you want the settlement to be fast. So how do you accomplish this? You accomplish this by being prepared; you have a
1. Including a website address on all business cards and stationary. This looks professional and helps people reach out for information at the first instance. No one needs to ask where the particular company can be found.
2. Placing a bum
Do you know the lifetime value of a customer? If you knew, you would take better care of your customers. Good customers are like comic books and baseball cards. Who would have thought they would become so valuable over time. The better we take care of them, the greater value they yield. It makes me wonder how much Spider-Man or my Mickey Mantle card might be worth on eBay today.Customer Life Time Value Calcu
2. Placing a bumper sticker on company vehicles or personal cars is another great way to get noticed. You will be surprised to know that people remember web addresses that they’ve seen on vehicles better. Also, shorter names are known to fetch better results.
3. Taking advantage of any advertising opportunities on signage in strategic locations. On a busy road there are thousands of people who could be potential customers.
4. Branding staff uniforms. Printing a URL on T-shirts and caps makes it easily identifiable by the audience. This is a useful tactic at trade shows, along with handing out company leaflets to passersby.
5. Small giveaways like pens, mouse mats and coffee mugs printed with the website address are generally appreciated by customers. A memento of this nature will always remain in memory.
6. Press releas
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