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about trying something this innovative?

Carr: AAUW leaders supported the concept of memorializing our history and were intrigued by the novelty of an online museum. Though the museum was labor intensive to develop, it was inexpensive to produce, which contributed to a "win-win" scenario.

Once the museum was launched, members, staff, and

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Last March, after months of creative effort, the American Association of University Women (AAUW) launched the organization's first ever online museum. The online exhibits, organized in four main wings, feature the history and accomplishments of the organization, which for over 123 years has promoted equal rights and access to education for women and girls.

In this Getting Attention exclusive interview, AAUW Director of Communications Ashley Carr outlines why the online museum was crafted and the marketing and communications benefits it brings to AAUW.

Getting Attention: Why did you launch an online museum and why now? What marketing challenge were you trying to solve?

Carr: We faced two marketing challenges: To inspire and retain our members and supporters and to attract others (particularly those in their 20s and 30s) who have an interest in AAUW's issues but know little about the organization. Getting Attention: How did you land on an online museum?

Carr: I came to AAUW with a desire to help share history in a way that would be accessible to more people. We wanted to reach additional audiences, in a way we hadn't before. What could be more relevant than bringing the AAUW to life online, where our prospective members and supporters are all the time?

Getting Attention: Was the idea readily approved by your colleagues or were there concerns about trying something this innovative?

Once the museum was launched, members, staff, and o

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his Getting Attention exclusive interview, AAUW Director of Communications Ashley Carr outlines why the online museum was crafted and the marketing and communications benefits it brings to AAUW.

Getting Attention: Why did you launch an online museum and why now? What marketing challenge were you trying to solve?

Getting Attention: Was the idea readily approved by your colleagues or were there concerns about trying something this innovative?

Once the museum was launched, members, staff, and

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aced two marketing challenges: To inspire and retain our members and supporters and to attract others (particularly those in their 20s and 30s) who have an interest in AAUW's issues but know little about the organization. Getting Attention: How did you land on an online museum?

Getting Attention: Was the idea readily approved by your colleagues or were there concerns about trying something this innovative?

Once the museum was launched, members, staff, and

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history in a way that would be accessible to more people. We wanted to reach additional audiences, in a way we hadn't before. What could be more relevant than bringing the AAUW to life online, where our prospective members and supporters are all the time?

Getting Attention: Was the idea readily approved by your colleagues or were there concerns about trying something this innovative?

Once the museum was launched, members, staff, and

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about trying something this innovative?

Once the museum was launched, members, staff, and others responded immediately and enthusiastically.

Getting Attention: What was the development process and approximate cost?

Carr: Production was done entirely by an in-house team, which was a tremendous cost savings. Staff time was the primary direct expense. The project manager – assisted by an editor, archivist /historian and web engineer – conducted extensive research and designed and executed the concept.

Here are some thoughts about the museum development process from project manager Jean-Marie Navetta, senior associate for communications and media relations at AAUW.

"The most difficult part, in many ways, was how to tell the story. Because of the dynamic, non-linear nature of the web, deciding what to include – and how to do it – was key. Ultimately, we focused on a few areas or wings (general history, advocacy, scholarship, research) and added two galleries (people and the AAUW buildings) from which we could tell the story.

"We get constant positive feedback that validates our hard work. I was at the National Education Association convention a few weeks ago and an NEA member said, 'I know that this might sound silly, but whenever I'm having a bad day or feeling down about life, I visit the AAUW Online Museum. It makes me feel so good about what we do.' That's so rewarding to hear."

Getting Attention: Sounds like the museum is a hit. How do you promote it?

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/67571/diggitup-The-AAUW-Online-Museum-How-to-Reach-a-Broader-Audience.html">The AAUW Online Museum: How to Reach a Broader Audience</a>

BB link (for phorums):
[url=http://www.diggitup.net/article/67571/diggitup-The-AAUW-Online-Museum-How-to-Reach-a-Broader-Audience.html]The AAUW Online Museum: How to Reach a Broader Audience[/url]

As many more people turn to the Internet search engines to research prior to making purchasing decisions, building our personal brand online is a key strategy to ensure our professional success. But what if you do not have your own website, career portfolio or business blog? Discover a little used strategy to build your personal brand online today.

Marketing your online business can be a huge part of your budget especially when you're first starting out. Finding ways to get your name in front of your customer that doesn't cost a fortune will help you draw sales while you're working on getting ranked in the search engines.

Company policies are developed in order to keep all cleaning staff on the same page. Policies must also be enforced regarding proper behavior of the cleaning staff while on the job.

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