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Digg it UP - 3 Advantages of Using Electronic Press Releases
FTC Report on Franchise Rule Making; What Purpose?
The Federal Trade Commission out of the blue decide in November of 2004 that they wanted to revamp the franchise and business opportunity rule; specifically addressing franchising. Now then, why now? To prove to the masses that the Federal Trade Commission is in control? After all it is nearly 10 years after the Federal Tra
form of news stories, product reviews, and links to your web site that will help you The Federal Trade Commission out of the blue decide in November of 2004 that they wanted to revamp the franchise and business opportunity rule; specifically addressing franchising. Now then, why now? To prove to the masses that the Federal Trade Commission is in control? After all it is nearly 10 years after the Federal Tra
Charity Campaigns - Overcoming Awareness Apathy
Charity campaigns usually have two aims – to create greater awareness of their particular cause and often to fundraise as well. Who could argue with that? The problem is that commercial organisations are joining in the awareness game and creating their own world/ international or national awareness day, week or month for the
A simple 1-page press release can be the most powerful marketing tool in your arsenal. Here are my top 3 reasons for using electronic news releases…Charity campaigns usually have two aims – to create greater awareness of their particular cause and often to fundraise as well. Who could argue with that? The problem is that commercial organisations are joining in the awareness game and creating their own world/ international or national awareness day, week or month for the
1) Media Relations
You can send your press releases via email to the journalists and websites that cover your industry. This will generate publicity for you in the form of news stories, product reviews, and links to your web site that will help you i
Management’s Mixed Messages: We’re High Achievers, But I Love Average Producers!
I was conferring with a reasonably successful manager in the Banker’s Life system.Within the space of a few minutes, he disclosed two things to me:(1) He is doing everything possible to create a high-achievement culture; and(2) He loves his moderate producers because they are steady and reliable.O
. Here are my top 3 reasons for using electronic news releases…I was conferring with a reasonably successful manager in the Banker’s Life system.Within the space of a few minutes, he disclosed two things to me:(1) He is doing everything possible to create a high-achievement culture; and(2) He loves his moderate producers because they are steady and reliable.O
1) Media Relations
You can send your press releases via email to the journalists and websites that cover your industry. This will generate publicity for you in the form of news stories, product reviews, and links to your web site that will help you
Branding Basics: Three Important Branding Concepts
A great deal of information (and misinformation) exists around the notion of brands and branding, but I have found that the essence of a brand can be distilled down to three simple concepts. Understand these concepts and you’ll become a branding expert. Consistently reinforce them throughout your organization and you’ll buil
RelationsA great deal of information (and misinformation) exists around the notion of brands and branding, but I have found that the essence of a brand can be distilled down to three simple concepts. Understand these concepts and you’ll become a branding expert. Consistently reinforce them throughout your organization and you’ll buil
You can send your press releases via email to the journalists and websites that cover your industry. This will generate publicity for you in the form of news stories, product reviews, and links to your web site that will help you
One Thing You Can't Hide
One of the most important of all motivators at work is consideration. Employees report that the best managers they ever had were people who cared about them as people and as friends. These managers took the time to ask them questions about their lives, and to listen patiently while they talked about the dilemmas and problems
ts and websites that cover your industry. This will generate publicity for you in the form of news stories, product reviews, and links to your web site that will help you One of the most important of all motivators at work is consideration. Employees report that the best managers they ever had were people who cared about them as people and as friends. These managers took the time to ask them questions about their lives, and to listen patiently while they talked about the dilemmas and problems
Business Card Communication II
This strategy works equally well with artists of any kind: a painter might include a picture of his or her best painting; a dancer might include a photograph of one of his or her dance performances. Even people whose business doesn't directly relate to the visual arts can benefit from an image-centric strategy when designin
form of news stories, product reviews, and links to your web site that will help you increase your credibility and sales.This strategy works equally well with artists of any kind: a painter might include a picture of his or her best painting; a dancer might include a photograph of one of his or her dance performances. Even people whose business doesn't directly relate to the visual arts can benefit from an image-centric strategy when designin
2) Public Relations (PR)
By having your electronic news release distributed through the Internet news channels such as Google News, Yahoo News and Topix.net, your message gets communicated to the members of your target market who read their news online. This generates more awa
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