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Why You Should Run Away From An Ad Agency That Talks About Branding (Before Your Wallet's Empty)
So why should you run away from any ad agency that talks about branding?Simple. The ad agency doesn’t know the first word about results.And if you want to INVEST in advertising instead of GAMBLING in advertising, you really can’t afford to listen to the “Branding or Name recognition” madness.Brandi

ut it first from you, you become the place they ALWAYS go to for news and info about iPods.

Cha-Ching.

But unless you have a brother-in-law at

Getting Started With Easy Self-Promotion
All selling starts with self-promotion. Before anyone will give you money, they have to know something about you. They need to feel comfortable with you and to trust you. This means that they have to get used to seeing your name and your story.When you're starting out with a new small business, you may feel unea

You need information overload.

Every day in every market there are dozens of pieces of information generated on the web. You need to keep yourself abreast of what’s happening in your target market. This will allow you to instantly respond to new information as well as have seemingly innovative ideas about that information.

Think about it this way:

Let’s say your target market is people who use iPods—you sell iPod accessories. If you stay on top of your market you can be the first place they hear about the latest new gadget or the next announcement from Apple, etc.

And if they hear about it first from you, you become the place they ALWAYS go to for news and info about iPods.

Cha-Ching.

But unless you have a brother-in-law at

Setting the Climate for a Non-Confrontational Negotiation
What you say in the first few moments of a negotiation often sets the climate of the negotiation. The other person quickly gets a feel for whether you are working for a win-win solution, or whether you're a tough negotiator who's out for everything they can get.That's one problem that I have with the way that at

abreast of what’s happening in your target market. This will allow you to instantly respond to new information as well as have seemingly innovative ideas about that information.

Think about it this way:

And if they hear about it first from you, you become the place they ALWAYS go to for news and info about iPods.

Cha-Ching.

But unless you have a brother-in-law at

Stock Broker Jobs
If you are someone who is interested in the stock market, understands why the stocks of a company rise or fall, has the discipline to persevere in learning continuously, is trying to seek a way to improve yourself even after you have reached a peak, and if you have the integrity to put your client’s best interests in f

about that information.

Think about it this way:

And if they hear about it first from you, you become the place they ALWAYS go to for news and info about iPods.

Cha-Ching.

But unless you have a brother-in-law at

The Power of Approachability
Alright. Something weird is going on here.In the past few weeks, I’ve had three different people make almost the exact same comment to me.First it happened in Salt Lake City. I was recovering from a multi-speech day, resting in my hotel room, watching Anchorman. I checked the voicemail on my cell. It w

on top of your market you can be the first place they hear about the latest new gadget or the next announcement from Apple, etc.

And if they hear about it first from you, you become the place they ALWAYS go to for news and info about iPods.

Cha-Ching.

But unless you have a brother-in-law at

Five Questions to Ask Before Forming a Team
A project or challenge comes up and many people, without thinking, immediately form a team to research, solve the problem and implement the solution. Teams can be a very powerful way to solve problems and implement massive improvements. But teams aren’t the right answer to every situation.To get the best possi

ut it first from you, you become the place they ALWAYS go to for news and info about iPods.

Cha-Ching.

But unless you have a brother-in-law at Apple, how can you be one of the first to get and write about the news?

Simple: Google will tell you.

Google has this cool thing called “Google Alerts” where you give Google a list of keyword phrases and topics you are interested in, and Google tells you via email whenever a piece of info about the topic enters their database.

And Google is always the first to know.

(Well, that’s not always true. My Aunt Carla was the first to hear when Kendra and I were going to have our first baby, but she happened to be at the house when the Doctor called. I was second, then my parents, then her pa

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I'm often asked by clients offering speciality services how they should market. How do they increase sales for high end non-essential services such as a skin care spa or services that consumers don't understand or are fearful of such as accupuncture?

Any nonprofit group who has ever done a car wash fundraiser has probably seen the local carwash owner drive-by and perhaps they wonder what he was thinking. Well, having been in the carwash industry for 27 years I can tell you exactly what he was thinking. He was considering that you have stolen many customers on a very busy Saturday, which he could've made a lot of money off of.

One important thing to have to carefully consider is hiring employees for your home office. There are numerous issues to consider when hiring employees, and you should remember that the person you hire will be in your home.

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