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Digg it UP - Your Business Card as a Strategic Marketing Tool
The Steps from Product Idea to Product Success
Michelangelo once said that his statue of David was embedded in the block of marble and he merely chipped away the edges to reveal it. Is your product idea inside your mind just waiting to come alive? Or, is your product already formed and you need only to smooth out the edges?Using my Market-Step process your idea will come to life as we progress in the following steps from idea to launch:Self-EvaluationConcept EvaluationPrototype EvaluationProduct an
you don't need to actually sell product, or deliver service to ensure your business card gets and stays in the hands of others. Include your business card with every piece of correspondence: quotes, RFP's, Michelangelo once said that his statue of David was embedded in the block of marble and he merely chipped away the edges to reveal it. Is your product idea inside your mind just waiting to come alive? Or, is your product already formed and you need only to smooth out the edges?Using my Market-Step process your idea will come to life as we progress in the following steps from idea to launch:Self-EvaluationConcept EvaluationPrototype EvaluationProduct an
Is Your Business or School Culture A Melting Pot or a Tossed Salad?
Founded over 200 years ago, the United States of America is a country of diversity. And in the ensuing years, a belief system evolved in which individuals and their respective traditions were asked to assimilate into the existing culture. This “melting pot” approach presumed that the strengths of each contributor meld together made the country stronger.Now, with even greater diversity, does this approach acknowledge and, more importantly, work with the natural strengths of individuals? Possibly, a more i
While every business has, or should have a business card, often it is neglected as a part of an overall strategy. If you take the time to devise even a simple marketing, public relations, or sales strategy, your business card should be an integral part of your plan.
Founded over 200 years ago, the United States of America is a country of diversity. And in the ensuing years, a belief system evolved in which individuals and their respective traditions were asked to assimilate into the existing culture. This “melting pot” approach presumed that the strengths of each contributor meld together made the country stronger.Now, with even greater diversity, does this approach acknowledge and, more importantly, work with the natural strengths of individuals? Possibly, a more i
Location! Location! Location!
If you sell product, consider including your card with the product when it is delivered to your customer. Same goes for services. For example, if you are an auto mechanic, consider slipping your business card in your customer's car visor, or create a sticker business card that will adhere to a discrete area of the customer's car windsheild. If you provide regular on-site services, consider a business card magnet to be prominently placed on a refrigerator, or filing cabinet. Keep in mind, you don't need to actually sell product, or deliver service to ensure your business card gets and stays in the hands of others. Include your business card with every piece of correspondence: quotes, RFP's, l
New Generation of Carpet Care - Encapsulation
Carpet is no doubt a common floor covering in most of the buildings that your company cleans. Carpet is inviting, sound-absorbing and helps with a building's overall health by capturing dust particles and keeping them out of the air. However, if not properly taken care of carpet can be almost impossible to keep clean and can give a negative impression of the cleaning staff. But with the right maintenance program and the right cleaning chemicals, keeping carpet looking great is not an impossible task.It is
your business card should be an integral part of your plan.
Carpet is no doubt a common floor covering in most of the buildings that your company cleans. Carpet is inviting, sound-absorbing and helps with a building's overall health by capturing dust particles and keeping them out of the air. However, if not properly taken care of carpet can be almost impossible to keep clean and can give a negative impression of the cleaning staff. But with the right maintenance program and the right cleaning chemicals, keeping carpet looking great is not an impossible task.It is
Location! Location! Location!
If you sell product, consider including your card with the product when it is delivered to your customer. Same goes for services. For example, if you are an auto mechanic, consider slipping your business card in your customer's car visor, or create a sticker business card that will adhere to a discrete area of the customer's car windsheild. If you provide regular on-site services, consider a business card magnet to be prominently placed on a refrigerator, or filing cabinet. Keep in mind, you don't need to actually sell product, or deliver service to ensure your business card gets and stays in the hands of others. Include your business card with every piece of correspondence: quotes, RFP's,
Is Your Business Safe?
Well, is it! Do you back up your files on a regular basis? Do you have a back up plan in place? What’s important to your business and what isn’t? What happens if you get hurt, who will run your business? Do you have customers come to your business? What if they get hurt, are you covered? What about all the equipment you have, is it covered? These are all questions a home based business owner, (in fact, any business owner) should have answers to and plans in place for. You must have a system in pl
livered to your customer. Same goes for services. For example, if you are an auto mechanic, consider slipping your business card in your customer's car visor, or create a sticker business card that will adhere to a discrete area of the customer's car windsheild. If you provide regular on-site services, consider a business card magnet to be prominently placed on a refrigerator, or filing cabinet. Keep in mind, you don't need to actually sell product, or deliver service to ensure your business card gets and stays in the hands of others. Include your business card with every piece of correspondence: quotes, RFP's, Well, is it! Do you back up your files on a regular basis? Do you have a back up plan in place? What’s important to your business and what isn’t? What happens if you get hurt, who will run your business? Do you have customers come to your business? What if they get hurt, are you covered? What about all the equipment you have, is it covered? These are all questions a home based business owner, (in fact, any business owner) should have answers to and plans in place for. You must have a system in pl
Create Bar Codes
Barcodes are created with the help of graphics. The codes make use of widths of white spaces and black bars. The widths of the spaces and bars must be printed within exact tolerances in order to be readable by most bar code readers and scanners. Presently, barcodes are created by Microsoft Windows using three main graphic types: bitmaps, fonts and metafiles.Bitmap is actually an array of small dots which are called pixels. An image is created with the dot resolution of any printer to create a barcode. Font
re to a discrete area of the customer's car windsheild. If you provide regular on-site services, consider a business card magnet to be prominently placed on a refrigerator, or filing cabinet. Keep in mind, you don't need to actually sell product, or deliver service to ensure your business card gets and stays in the hands of others. Include your business card with every piece of correspondence: quotes, RFP's, Barcodes are created with the help of graphics. The codes make use of widths of white spaces and black bars. The widths of the spaces and bars must be printed within exact tolerances in order to be readable by most bar code readers and scanners. Presently, barcodes are created by Microsoft Windows using three main graphic types: bitmaps, fonts and metafiles.Bitmap is actually an array of small dots which are called pixels. An image is created with the dot resolution of any printer to create a barcode. Font
Is IP The Most Cost Effective Choice For Your Business Communication Applications?
Too often a business assumes that IP based solutions are the best choice to satisfy their communication requirements. Particulalrly with convergence issues. But....don't get caught making a hasty decision. There are viable options...and factors to consider before making a final choice.One of the problems with convergence is protocol, starting with IP.While we tend to think in terms of Internet and IP, there are alternatives. Dedicated circuits come to mind, followed by frame relay. One option tha
you don't need to actually sell product, or deliver service to ensure your business card gets and stays in the hands of others. Include your business card with every piece of correspondence: quotes, RFP's, letters, even photocopy your business card and include it in fax transmissions. When mailing out information, include it in the mailing by stapling your card (if possible) to the bottom or top corner of your letterhead.
Too often a business assumes that IP based solutions are the best choice to satisfy their communication requirements. Particulalrly with convergence issues. But....don't get caught making a hasty decision. There are viable options...and factors to consider before making a final choice.One of the problems with convergence is protocol, starting with IP.While we tend to think in terms of Internet and IP, there are alternatives. Dedicated circuits come to mind, followed by frame relay. One option tha
Easy Access
The best thing you can do with your business card is not only carry it around with you, but have other people carry it around and pass it around for you. Having other people carry your card allows them to provide it to their friends or associates when they are looking for a product or service. It is a proven and inexpensive marketing technique.
Keep a small stack of business cards everywhere you can store and access them: in your car, your jacket pocket, your briefcase, your purse or wallet, in your day planner, at home, etc. You'll always w
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