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Can Medical Factoring Help Your Healthcare Company's Cash Flow?
Most healthcare businesses have to wait between 15 to 150 days to get claims paid by private insurance, Medicare/Medicaid and HMOs. Although most payments are made in 15 to 45 days, a simple change in billing codes or a request for additional documentation can add weeks or months to the expected payment date of a medical claim.However, if you own a healthcare practice, DME, hospital or testing center you have expenses that must be paid like clockwork. Payroll needs to be met. Rent needs to be paid. Equipment must be bought. Not surprisingly, all these expenses have one common element – you either pay them or you go out of business.This leaves you with two possible options. Either you must have a cash reserve sitting at the bank or you need to get financing to cover the wait.Many healthcare businesses try to get a loan o

>StatCounter’s report suite includes the usual page views report, repeat and first-time visitor tracking, but really kicks it up a notch with its detailed analysis of Visitor’s Path and Visitor Activity. The reports lack a visual punch, but for a user who is looking strictly for the data, it does the trick.

Similar to Google, StatCounter generates a block of JavaScript for users to paste onto the pages of their entire website. However, in the free version, there is no way to set up additional tracking for conversions, campaigns, or e-commerce. In other words, StatCounter’s free version is an ample beginner analytics package, but as your online activity escalates and you start to make some real money, you are probably going to want to upgrade in order to keep your competitive advantage.

ClickTracks

ClickTracks’ free version was recently released, but has definitely created some buzz in the industry. The analytics software is targeted towards helping users understand their visitors in order to increase ROI.

This Version, known as Cl

Should We Believe the Experts? (Part I)
D. W. Griffith is regarded by many as one of the greatest filmmakers of all time. More than anyone of the silent era, he recognized the potential of movies as an expressive medium. During that time, his achievements were momentous. In 1915 he finished the feature “Birth of a Nation,” regarded as the first masterpiece of cinema. In 1919 he finished the movie “Intolerance” (1919), which marked a new standard in filmmaking. His next two movies, “Broken Blossoms” (1919) and “Way Down East” (1920), sealed his reputation as America’s preeminent director. According to James Agee, "To watch his work is like being a witness to the beginning of melody, or the first conscious use of the lever or the wheel; the emergence, coordination, and first eloquence of language; the birth of an art: and to realize that this is all the work of one man." The

Budget, especially for smaller organizations, is often a major factor when researching which Analytics package to implement on a given website. There are business owners who continually push off the purchase of analytics until their company is financially ready to make the leap and online commitment; or until over inflated marketing projections prove to be just that, and mistakes need to be quantified. Something that the majority of business doesn’t seem to realize is the immense insight and knowledge they are missing out on by waiting.

It’s the same old argument: spend a dollar today or two dollars tomorrow. Put that simply, the answer seems obvious; yet everyday, another person throws his hat into the e-commerce ring, purely on the speculation of Google-like fortunes, some great M&A buy-out, or that mythical IPO of triple digit shares, without considering the concept of “checks and balances”….Having analytics on your site is something that doesn’t take long to pay itself off. In fact, I'm pretty confident in saying that by delaying implementation, you're probably losing more money through your site in lost revenue opportunities than you're "saving" by putting it off. So smarten up, and start paying attention.

All site owners should be aware that there are options available to them, free ones! Google Analytics, StatCounter, and now ClickTracks all provide an analytics solution that users can employ without any outside cost and minimal internal IT resources, especially if the analytics are implemented right from the design stage of the site and built right into the site templates. After a reasonably simple setup, users can view real data and start using numbers to make educated marketing decisions instead of flying blindly into the wind.

In the rest of this article I will be talking about analytics solutions that are available for free, their features/limitations, and how you can begin collecting the right data.

Google Analytics

Google Analytics became available late last year and quickly became the hottest thing on the internet. Because of its immense popularity, users have to sign-up and wait in a queue until they receive an invitation to download. On average it takes anywhere from several weeks to months to get an invitation. Everybody wants to be popular, and Google’s inability to meet demand is the biggest con for its analytics software.

I was granted access about a month ago and was very impressed by the depth of the reporting available. Some standard reports are Campaign/Conversion Tracking, Visitor/Geo Segmentation and executive dashboards. Google loves to integrate all their products, and as a result users have the ability to see metrics for their Adwords accounts inside their analytics suite. Other cool features include an administration area, which is built on top of a very intuitive user interface that allows for the management of users, websites, IP filters, and accounts. The report data is not up-to-the-minute and can sometimes take up to a couple of hours to update, which for most users, is accurate enough.

Google Analytics can be set-up and running within a couple of minutes. Google generates a block of JavaScript that you have to copy and paste onto all the pages of your website. Conversion tracking requires users to specify each step in their conversion process by entering in a corresponding URL. E-commerce tracking gets more advanced, but there is sufficient documentation to walk you through it.

StatCounter

StatCounter was one of the original online analytics packages, maybe that’s why the home page has a PageRank of 10. Although it has fewer bells and whistles than Google Analytics, it still provides a simple interface with useful reports. The biggest drawback of StatCounter’s free version is that it has a log size of 100; this means that detailed statistics such as path analysis and referrals (as well as other metrics) are limited to a small number of a user’s latest pageloads. This means that if you website is already getting a large volume of visitors, StatCounter’s free download may not be the right product for you, but if you are already getting those kind of numbers, you should be able to pony up for the full StatCounter package.

StatCounter’s report suite includes the usual page views report, repeat and first-time visitor tracking, but really kicks it up a notch with its detailed analysis of Visitor’s Path and Visitor Activity. The reports lack a visual punch, but for a user who is looking strictly for the data, it does the trick.

ClickTracks

This Version, known as Cl

You Can't Overdo Customer Service
I recently had an experience with a business that went way beyond excellent customer service and they not only made a customer for life, they made me a torchbearer for their success. As you read this, imagine what your company would be like if it offered this level of service.I was in Los Angeles for a business trip and met with a client and a consultant at the Loews Santa Monica Beach Hotel. My first impressions of the hotel were good but not great. The building was beautiful, but the parking was expensive in a area where it shouldn’t have been.My client and I found a nice table in the lobby where we could comfortably wait for the consultant. The consultant called to let us know she would be about an hour late so we decided to get a bite to eat. We asked and found out that the restaurant was closed but a cocktail waitre

e probably losing more money through your site in lost revenue opportunities than you're "saving" by putting it off. So smarten up, and start paying attention.

In the rest of this article I will be talking about analytics solutions that are available for free, their features/limitations, and how you can begin collecting the right data.

Google Analytics

StatCounter

ClickTracks

This Version, known as Cl

eBay Research – How Do You Know What Will Sell?
Selling on eBay isn’t as easy as it once was. Even though the eBay phenomenon now has millions more people looking for items for a bargain price then ever before, that doesn’t mean that you can just throw an auction up on eBay and you’ll be guaranteed a sale.For one thing, there are more and more eBay sellers than come on board every day, so the competition has become fierce. Also, the “big boys” have entered the eBay marketplace. Major corporations are now selling their wares on eBay.So how can you compete with the big boys? Do your research thoroughly. Do keyword searches for products that you’re interested in selling. When you come across some intriguing items “watch” these auctions to completion.Also, do some searches on completed auctions over the past 30 days to see what other eBay sellers have sold their it

ign-up and wait in a queue until they receive an invitation to download. On average it takes anywhere from several weeks to months to get an invitation. Everybody wants to be popular, and Google’s inability to meet demand is the biggest con for its analytics software.

StatCounter

ClickTracks

This Version, known as Cl

Net Neutrality is Necessary
The phrase net neutrality has been bounced around on the news sites a lot lately. So what is net neutrality and how will it effect you?Large broadband (dsl and cable) Internet providers want to edit what its subscribers have access to. For example lets say ISP A has a deal with Product A which has a rival B. So when you subscribe to ISP A and try to go to product B's site you will be redirected to product A or simply not be allowed to see it.This is obviously wrong. There is already enough spin in main stream media. If ISP's can manipulate what you can see or read they can influence your points of view on any topic.Many cable news channels are already this way. Certain channels are left or right, or promote certain products already. The Internet has always been the equalizer. Everyone was equal. I would rather

Script that you have to copy and paste onto all the pages of your website. Conversion tracking requires users to specify each step in their conversion process by entering in a corresponding URL. E-commerce tracking gets more advanced, but there is sufficient documentation to walk you through it.

StatCounter

ClickTracks

This Version, known as Cl

Create Your Own Online Bussiness
If your looking to build a profitable business through a website or gain more customers to your existing business via the internet. Then look no further than Site build it. SBI has created the perfect opportunity for you to build a solid internet based business with little or no technical knowledge. Which is demanded by beginning internet entrepreneurs and website designers. The SBI! process along with its complete set of tools removes all the technical barriers, all the tedious work, all the Internet mysteries including daunting search Engine mastery. It reduces the work and time to build an effective site by 90%. This streamlined system of automated tools makes it so simple... No HTML, FTP, CGI, graphic or programming skills needed. No Search Engine expertise or expensive consultants required.Site-Build-It is a

ClickTracks

This Version, known as ClickTracks Appetizer, comes with a standard interface, but also includes behavioral segmentation, campaign tracking (including PPC), and conversion tracking in order to help users make the best decisions for their search marketing campaigns. A cool perk they’ve started is the announcement of “Web Analytics Day” where they turn on advanced features such as funnel reporting and advanced visitor segmentation. I think this is a great way to entice users to upgrade to advanced versions of ClickTracks, and its showing in their increasing market share.

So there you have it, three good options to help you make educated decisions for your website. So don’t let your website sit untracked as time passes by, do yourself and your business a favor and sign-up for an Analytics package right away, even if you’re blindly holding out for a more “robust” package and freer budgets in the future.

Analyzing something as simple as “Top Exit Pages” can help you pinpoint why users are dropping off your website. By tweaking these pages and keeping visitors on your site, you can help increase things like revenue and conversion rate (I think this is the primary goal for every businessperson). Keeping track of the right metrics through Analytics software will make all the difference in your future online success, because, as any marketer will tell you, understanding your customer is tantamount to making any money in business.

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Public relations for professional and amateur soccer teams at the higher level is not is easy as it might seem. The sports channels are filled with baseball, basketball, football and other popular sports. Even a golf tournament will take priority in the time slot on a major sports news network.

China represents one of the biggest markets on the planet, and though internet penetration isn't very high, even a small percentage of such a large market means a great deal of potential customers. Alibaba is a highly successful B2B company and website that brings Chinese and Western business interests together.

Affiliate marketing has become extremely popular, and ClickBank offers a large and growing network of affiliates to tap into, but only a tiny percentage of them know how to make the most of their ...

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