That isn't an optimized site.

Driving prospects to a website is only the first step in a successful search-engine-optimization program. Unfortunately, 90 percent of businesses only focus on this first step, while a successful online campaign actually has three critical components:

• Drive prospects to your website.
• Keep them there by creating a compelling benefit-based message.
• Generate sales leads, ensuring the site turns visitors into customers.

Search engines provide an opportunity to increase sales leads by 25%-50% in the first months provided your website follows site optimization and web usability best practices as outlined below

Assess your audience and identify what actions lead to sales.

• Success lies in understanding your customers. Who are you trying to attract? What content would attract each of these key audiences? How can you encourage website visitors to interact with your company?

• Talk to sales. Identify the best type of lead for the sales team. Take into account how the salespeople describe your products and services to prospects, and the objections they receive.

• Evaluate customer buying cycles and potential "call-to-action" items that could be incorporated onto the site to engage prospects. Do you ha
  Want A Great Meeting? Consider Laughter!
  Did you know there are over 5500 laughter clubs around the world in over 50 countries? After September 11th, 2001, people just want to laugh more. Our country and world certainly have changed after that tragic and eventful day.Many meeting planners are requesting that even some of the more serious topics have some more humor and levity to them. If you are asking people to attend a 2-3 day meeting or conference, it not only has to have substance today it has to have some degree of fun and humor. Humor can help to illustrate key learning objectives and help
  e-optimization program. Unfortunately, 90 percent of businesses only focus on this first step, while a successful online campaign actually has three critical components:
  
  • Drive prospects to your website.
  • Keep them there by creating a compelling benefit-based message.
  • Generate sales leads, ensuring the site turns visitors into customers.

  
  Search engines provide an opportunity to increase sales leads by 25%-50% in the first months provided your website follows site optimization and web usability best practices as outlined below

  Assess your audience and identify what actions lead to sales.
  

  • Success lies in understanding your customers. Who are you trying to attract? What content would attract each of these key audiences? How can you encourage website visitors to interact with your company?

  • Talk to sales. Identify the best type of lead for the sales team. Take into account how the salespeople describe your products and services to prospects, and the objections they receive.

  • Evaluate customer buying cycles and potential "call-to-action" items that could be incorporated onto the site to engage prospects. Do you h
    Using Yellow Pages to Market Your Web Site
    If you have a local business then you probably already have a business phone number. Most business phone services come with a listing in the local yellow pages. Be sure to list you web site address. This is much more powerful form of advertising then just placing your address and phone number.Let us take a look at how your business can use the Yellow Pages, even if you only have a web based business. First as a form of communications, it is always more professional to list a phone number on your site as a form of contact. You can always have a recording t
    rate sales leads, ensuring the site turns visitors into customers.

  
  Search engines provide an opportunity to increase sales leads by 25%-50% in the first months provided your website follows site optimization and web usability best practices as outlined below

  Assess your audience and identify what actions lead to sales.
  

  • Success lies in understanding your customers. Who are you trying to attract? What content would attract each of these key audiences? How can you encourage website visitors to interact with your company?

  • Talk to sales. Identify the best type of lead for the sales team. Take into account how the salespeople describe your products and services to prospects, and the objections they receive.

  • Evaluate customer buying cycles and potential "call-to-action" items that could be incorporated onto the site to engage prospects. Do you h
    EBay Sniper - Get Items Cheaper and Easier
    If you're reading this, you must already know of eBay.com. Very few people don't. However, you may not be aware of auction snipers, or what they can do for you, so let me define it. An eBay auction sniper places a bid in the final seconds of an auction on your behalf. You may be saying to yourself that it's no big deal, you can bid yourself no problem. Well, read on, and you'll see all the great benefits to using a bid sniper.The first benefit is convenience. The convenience of setting a snipe ahead of time and not having to be on the computer
    entify what actions lead to sales.
    
    • Success lies in understanding your customers. Who are you trying to attract? What content would attract each of these key audiences? How can you encourage website visitors to interact with your company?

    • Talk to sales. Identify the best type of lead for the sales team. Take into account how the salespeople describe your products and services to prospects, and the objections they receive.

    • Evaluate customer buying cycles and potential "call-to-action" items that could be incorporated onto the site to engage prospects. Do you h
      Top 12 Ways to Minimize Costs When Working With a Computer Consultant
      #1 Understand What Services You Are PurchasingBefore authorizing any services to be performed, discuss what the consultant will do and how much it will cost. If you are purchasing more than $300 in services, ask the consultant for a written estimate or a fixed-price for the project.#2 Repair vs. Upgrade: Understand the DifferencesAsk yourself how much it would cost to just buy a new piece of equipment or software instead of servicing the old one. Because of how quickly computer parts are updated, it may be less expensive to pur
      ype of lead for the sales team. Take into account how the salespeople describe your products and services to prospects, and the objections they receive.
    • Evaluate customer buying cycles and potential "call-to-action" items that could be incorporated onto the site to engage prospects. Do you have relevant content for prospects that are in the early research stages? Do you also have relevant content for those ready to engage with your sales team?

    
    Assess your site.

    • Evaluate the content on your website based on the needs of your audience. Do you have content for all audiences? What types of content will keep prospects on your website?
    • Research the competition. Review the websites of your top competitors and assess how well they rank in the search engines for your top search phrases. Identify competitors that you may not even know about by using the "similar sites" feature in Google. Search engines know what sites are similar based on the site's content and the links pointing to a site.
    • Assess your website traffic activity. Where is the traffic coming from? How many visitors leave after viewing the home page? How long do visitors stay on your site? What are the top search phrases used to find you? What is the most visited content?

    Identify the right keyword phrases.

    • Identify the most valuable keywords for your company based on relevance and popularity. Being found for unpopular search phrases is of little value.
    • T