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Digg it UP - Web Coach Tip: Warning! Online Success Requires More Than Just Building a Website
If you offer formalized training, whether for your company employees or as a paid expert whose business is professional education seminars, it's important to assure that the entire process runs smoothly throughout the course of the training. A polished presentation, clear, informative handout materials, and a variety of planned activities involving audience participation can together result in a positive experience fo
Another small business owner offers such an outlandish guarantee you simply can’t say no. His pest control company offers a transferable, life-time warranty against the recurrence of termites. A LIFE TIME WARRANTY – against termites? In Florida, that’s unheard of! He even has photographs of refund checks in his sales letter to prove it. To
Today, the economy is growing. But, that means little to individuals who are looking for jobs. Because it is very hard to find a good quality job that is in the field of your study, it takes real dedication to get in. Not only is it a lot of pressure from this front, but for parents who are looking for the right way to steer their children as well. There are fields we know are growing, and then there are those that ar
Or worse yet; you’re led to believe if you participate in search-engine, or pay-per-click hocus-pocus that’s all you’ll ever need to do. Period. WRONG! If you don't know what you're doing, you could end up farting around with your time and hard earned money!
The #1 marketing secret to online success is to combine offline marketing techniques with your website.
In today’s world of solo-professionals and entrepreneurs many are combining Hi-tech and Hi-touch techniques by finding new ways to reach out and touch someone with outrageous success.
Does that make sense?
Here are a few examples:
A Marketing coach has combined email and traditional snail mail to increase customer loyalty and boost sales. She emails a weekly ezine to her list of 9,000 subscribers, where she promotes 2 of her own teleclasses a month. To everyone who signs up for the teleclass she offers a free mp3 downloadable recording after the call, AND she sends via regular postal mail an audio CD to your home. Nice added touch, eh? Certainly adds value to her services.
An extraordinary Mortgage broker goes way above and beyond customer service; so much so that he has raving fans! His secret? Keeping the customer in the loop by sending small gifts with “status updates” throughout each step of their loan process. His customers are simply blown away because they feel appreciated and cared for.
Another small business owner offers such an outlandish guarantee you simply can’t say no. His pest control company offers a transferable, life-time warranty against the recurrence of termites. A LIFE TIME WARRANTY – against termites? In Florida, that’s unheard of! He even has photographs of refund checks in his sales letter to prove it. To
Even if you don’t have your own firm or if you are not a partner, you can be a leader of your team or even yourself. All lawyers need a vision, mission, goals and business plan/marketing plan to be successful. If you are part of a larger organization your plan must feed into the firm plan. Practice being a leader of a small group and your leadership skills will grow. Not a lawyer? These statements are applicable
The #1 marketing secret to online success is to combine offline marketing techniques with your website.
In today’s world of solo-professionals and entrepreneurs many are combining Hi-tech and Hi-touch techniques by finding new ways to reach out and touch someone with outrageous success.
Does that make sense?
Here are a few examples:
A Marketing coach has combined email and traditional snail mail to increase customer loyalty and boost sales. She emails a weekly ezine to her list of 9,000 subscribers, where she promotes 2 of her own teleclasses a month. To everyone who signs up for the teleclass she offers a free mp3 downloadable recording after the call, AND she sends via regular postal mail an audio CD to your home. Nice added touch, eh? Certainly adds value to her services.
An extraordinary Mortgage broker goes way above and beyond customer service; so much so that he has raving fans! His secret? Keeping the customer in the loop by sending small gifts with “status updates” throughout each step of their loan process. His customers are simply blown away because they feel appreciated and cared for.
Another small business owner offers such an outlandish guarantee you simply can’t say no. His pest control company offers a transferable, life-time warranty against the recurrence of termites. A LIFE TIME WARRANTY – against termites? In Florida, that’s unheard of! He even has photographs of refund checks in his sales letter to prove it. To
Now that you've figured out your budget, your booth location, your target audience and what products you're interested in, it's time to start designing your booth! Here are our Top 5 Display Design Tips to get you started. And as always, the pro's at Adler Display are here to help with all of your display needs.1. Communicate.You've done a lot of up-front research to determine your target audience, y
Does that make sense?
Here are a few examples:
A Marketing coach has combined email and traditional snail mail to increase customer loyalty and boost sales. She emails a weekly ezine to her list of 9,000 subscribers, where she promotes 2 of her own teleclasses a month. To everyone who signs up for the teleclass she offers a free mp3 downloadable recording after the call, AND she sends via regular postal mail an audio CD to your home. Nice added touch, eh? Certainly adds value to her services.
An extraordinary Mortgage broker goes way above and beyond customer service; so much so that he has raving fans! His secret? Keeping the customer in the loop by sending small gifts with “status updates” throughout each step of their loan process. His customers are simply blown away because they feel appreciated and cared for.
Another small business owner offers such an outlandish guarantee you simply can’t say no. His pest control company offers a transferable, life-time warranty against the recurrence of termites. A LIFE TIME WARRANTY – against termites? In Florida, that’s unheard of! He even has photographs of refund checks in his sales letter to prove it. To
I recently came across W Edwards Deming and have since been doing some homework to discover why there is so much resistance to what is essentially some very basic philosophy.Deming’s early work on statistics and quality was built around an ability to analyse complex systems and the use of that analysis to predict complex outcomes.Deming was a statistician and his work very soon leaves the basic philosoph
An extraordinary Mortgage broker goes way above and beyond customer service; so much so that he has raving fans! His secret? Keeping the customer in the loop by sending small gifts with “status updates” throughout each step of their loan process. His customers are simply blown away because they feel appreciated and cared for.
Another small business owner offers such an outlandish guarantee you simply can’t say no. His pest control company offers a transferable, life-time warranty against the recurrence of termites. A LIFE TIME WARRANTY – against termites? In Florida, that’s unheard of! He even has photographs of refund checks in his sales letter to prove it. To
1. Assess – Evaluate your skills, interests and abilities. Understand the transferable value in the marketplace.2. Translate – Communicate your competencies and expertise through well-crafted oral and written strategies that include a quality resume, cover letter, professional statement and well-defined accomplishments.3. Target – Create a marketing plan that targets specific industries, markets and comp
Another small business owner offers such an outlandish guarantee you simply can’t say no. His pest control company offers a transferable, life-time warranty against the recurrence of termites. A LIFE TIME WARRANTY – against termites? In Florida, that’s unheard of! He even has photographs of refund checks in his sales letter to prove it. To most that seems like an incredible gamble, BUT he’s the best in the business and rarely has had to issue refunds. The increased revenue has far outweighed the risk.
Daniel opened a specialty retail shop on Main Street. His business is the classic “brick and click” meaning he markets just as aggressively online as he does offline. The other day I noticed one of his billboards along the highway. It gave his business location, a small blurb about lowest prices and “Get a free yadda-yadda at our website xyz.com.” Needless to say, Daniel is building his customer mailing list and getting tons of traffic, both online and in his store. Once he has you on his mailing list, he can reach out and touch you forever, promoting his products, services, special events, sales, etc…
Each of these folks has demonstrated that with combined aggressive marketing, you can achieve remarkable success. So don’t think for a second that your ho-hum brick and mortar or website can ever stop marketing. Experts say a very large percentage of your time should be spent marketing.
Now it’s YOUR turn! How can you think beyond the box in terms of marketing? Online? Offline? Simple adjustments can make all the difference in the world. Take time to review your marketing materials, you’ll be glad you did!
Copyright 2006 Donna Payne
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