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Digg it UP - 5 Essential Elements for Effective Marketing
It’s Inevitable sooner or later your going be faced with the daunting and sometimes confusing tasks of interviewing for a job. Whether it’s for just a job to keep your bills paid, or if it’s the dream job you’ve always wanted, there are many steps that you must accomplish in order to lock yourself in as the best candidate for the position.Most assume that the most important part of a job interview is showing up well groomed. But there is much, much more to the process than meets the eye. Everything you may have ever wanted rides on how well you have prepar
Ever wonder why papers devote a page or more to letters to the editor? Because subscribers love to read them!Letters to the editor are among a paper’s most popular features, so getting your name underneath a letter can be even more valuable that being quoted in a news article.Letters to the editor can't just be about anything—they have to be related to the news. The ones most likely to get published bring a personal perspective to a topic of national or intense local interest. Anytime one of your topics is even vaguely in the news, try writing a let
1. Features
Define the features of the product or services that you are promoting. Be specific, concise and accurate in your summary of the features. Imagine that you are developing your list of features like the list of ingredients for the side of a cereal box, or the list of hardware requirements for a software application. The list of features should be easy to locate and easy to understand. The list of features should not be flamboyant or contain promotional “puffery”. It should be concise and contain substantive information. Demonstrate respect for your customer’s time by being direct and easy to understand.
2. Advantage
Identify at least one, but no more than three, key advantages of the product or service that you want to promote. Unlike the list of features, statements of advantages are intended to generate excitement. The advantages are typically a subtle comparison between the ‘before and after’, or a comparison to competition. Do not disparage the competition. If you are effective in stating your advantages, the customer will make their own conclusions. Some examples of phrases used in identifying advantage are “fewer calories”, “every day low prices”, “longer lasting”, “less filling” and “fresh scent”. These advantages may or may not be the related to the primary features or functions of your product or service, but the advantages can set you apart.
3. Benefit
It is important to identify the customer value to be realized by the advantages of your product or services. The list of features details the item. The advantages identify why yours is superior. The benefits statement makes it personal. In some cases the benefits may be implied, For example, “fewer calories” implies weight loss, an obvious benefit for many customers. If the customer benefits are not inherently obvious, then it is good practice to state the benefits. This is especiall
I well remember during my first working visit to Africa, nearly twenty years ago, that on discussing the visible corruption where I was working, a young African said to me, ‘but of course you don’t have any corruption in your country, do you?’ I gently told him, yes we do, but on the whole, there isn’t much publicity about such things.Now we are in the year 2005 with vastly expensive computer systems, layer upon layer of audit and inspection, risk management, good governance and compliance, not to mention Tony and Gordon, and waste, poor management and co
2. Advantage
Identify at least one, but no more than three, key advantages of the product or service that you want to promote. Unlike the list of features, statements of advantages are intended to generate excitement. The advantages are typically a subtle comparison between the ‘before and after’, or a comparison to competition. Do not disparage the competition. If you are effective in stating your advantages, the customer will make their own conclusions. Some examples of phrases used in identifying advantage are “fewer calories”, “every day low prices”, “longer lasting”, “less filling” and “fresh scent”. These advantages may or may not be the related to the primary features or functions of your product or service, but the advantages can set you apart.
3. Benefit
It is important to identify the customer value to be realized by the advantages of your product or services. The list of features details the item. The advantages identify why yours is superior. The benefits statement makes it personal. In some cases the benefits may be implied, For example, “fewer calories” implies weight loss, an obvious benefit for many customers. If the customer benefits are not inherently obvious, then it is good practice to state the benefits. This is especial
I recently attended a conference where Alfie Kohn ("Punished By Rewards", "Unconditional Parenting", etc.) spoke about parenting a child. As he described healthy ways of parenting, I was struck by the commonalities of a parent/child and a business/client relationship. One of his speeches was summarized by "Talk Little, Ask Lots" - stop talking and be curious about the other person's needs and feelings. As a business person you want to engage in a dialogue to understand the potential client's needs and build trust. After you've introduced yourself, shif
2. Advantage
Identify at least one, but no more than three, key advantages of the product or service that you want to promote. Unlike the list of features, statements of advantages are intended to generate excitement. The advantages are typically a subtle comparison between the ‘before and after’, or a comparison to competition. Do not disparage the competition. If you are effective in stating your advantages, the customer will make their own conclusions. Some examples of phrases used in identifying advantage are “fewer calories”, “every day low prices”, “longer lasting”, “less filling” and “fresh scent”. These advantages may or may not be the related to the primary features or functions of your product or service, but the advantages can set you apart.
3. Benefit
It is important to identify the customer value to be realized by the advantages of your product or services. The list of features details the item. The advantages identify why yours is superior. The benefits statement makes it personal. In some cases the benefits may be implied, For example, “fewer calories” implies weight loss, an obvious benefit for many customers. If the customer benefits are not inherently obvious, then it is good practice to state the benefits. This is especial
Have you started your new business? Now, this is the main question how will you get customer that purchase from your shop or know about your product. There are hundreds of different ways you can sell or advertise your product. But all some are very expensive and some are cheap but useless. Now I am going to give you brief idea about one important, less expensive, effective and eye catching technique that will raise your business selling to the position that you expect.Now tell me which is the most common thing that people want in office, at home, at school
3. Benefit
It is important to identify the customer value to be realized by the advantages of your product or services. The list of features details the item. The advantages identify why yours is superior. The benefits statement makes it personal. In some cases the benefits may be implied, For example, “fewer calories” implies weight loss, an obvious benefit for many customers. If the customer benefits are not inherently obvious, then it is good practice to state the benefits. This is especial
TELEPHONE INTERVIEW BACKGROUNDTelephone interviews are quite common in today’s job market. They are offered for a variety of reasons including cost savings, screening of candidates and out-of-town applicants. To successfully navigate the phone interview, it is important to have a solid game plan in place for preparation.The following 8 quick tips will help prepare yourself for a successful call.8 QUICK TELEPHONE INTERVIEW PREPARATION TIPS1. DO SOME RESEARCH Try to find out who will be interviewing you. Will there be multiple
4. Image
If your marketing includes advertising or web content, it is extremely important to use appropriate images. The text of your marketing material creates an impression and an emotional response. The images or pictures used in your marketing will be remembered. To be highly effective, use images that portray your product or service with complimentary text (features, advantages and benefits). Some common mistakes are not including a picture of the product, or using cartoons in conjunction with professional services. An effective method is to use pictures that convey lifestyle associated with your product. For example, pictures of athletes for sport drinks, cityscapes convey large scope, images of people enjoying the use your product. Proper use of images can gain immediate attention and make a lasting impression.
5. Offer
Also commonly referred to as the “call to action”, make sure that your marketing material entices the customer to follow-up by asking for the sale. Effective Offers typically include a price, a place to purchase, and a compelling reason to ‘act now’. Limited time promotions, coupons, “while supplies last” and “for a limited time only” are compelling reasons to take advantage of the benefits promptly. Your marketing material may be your one opportunity to reach that customer, so use it wisely and ask for the sale.
Make a personal checklist and review your marketing material, brochures, ads and web content. Once you have reviewed your own materials, compare to your comp
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