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Digg it UP - Finding Your Niche Market by Solving Other People's Problems
There are 600+ corporate bloggers at Microsoft. They use blogging as one of their greatest marketing assets, generating an astonishing amount of online and offline word of mouth interaction. Microsoft takes blogging seriously and these blogs are all linked to the corporate site. They help put a human face on the corporation by injecting individual’s passion for the company. What they are really involved in is building relationships on behalf of Microsoft.A blogs or 'weblog’ is a regularly updated internet journal of organized personal thoughts made usually by an individual. In the business world this may be either as an official corporate blog or in an unofficial capacity. Business blogs usually incorporate news, issues, and ideas and speak to customer
* It's cheaper to advertise to smaller, less competitive markets even if it means less traffic - at least you know you won't be wasting your dollars on people who aren't interested in your specific area
* People searching for your solution are savvy and will usually search for specific solutions and ignore wide search terms (they're drilling and digging to)
* It's easier to gain the loyalty of customers if you provide them with "the good stuff" - they will keep coming back for more of your solutions because you satisfied their needs and increased their level of trust.
Believe it or not, you've just learned some very important information about internet marketing that most other people don't know. Thousands upon thousands of people have ignored these principles and have wasted countless hours and dollars trying
Marketing is the lifeblood of any business. Marketing builds awareness. Awareness lets potential customers find out about your product or service. Just as with a bricks and mortar business, marketing is essential in order to let people know your business offer exists.Although the World Wide Web can be thought of as a media channel where prospects will see your copy day after day, the truth is that unless you attract those prospects to your website first then your efforts are in vain.The term 'World Wide Web' should really have a fourth word, 'Wilderness', because that's where any website begins and stays if no efforts are made to attract visitors.Any business that builds a store, for example, must make efforts to attract custom in order to succ
Once you have a good idea of what you're passionate about, it's time to start looking for markets that are related in some way.
If your passion is playing the guitar or practicing yoga or traveling or learning languages, I'm sure there's a market online that could benefit from your passion. This article will show you how to find it. After we've found the market, we're going to research it and find out what some of their biggest unsolved problems are.
What's this about problems?
Two of the biggest drivers of marketing (what makes people buy) are pleasure and pain.
People are either interested in things that bring them pleasure or things that stop their pain. If you come up with a solution for a particular problem, you're not only stopping the pain, you're providing pleasure as well.
If you have a headache, don't you look for a solution to that problem? If your headache goes away, don't you find it easier to do things that bring you pleasure?
Every market has its problems and every market needs those problems solved. In today's world and economy, people are looking for faster and more efficient ways to solve their problems and they're ready to pay handsomely for it. If you can show them how to solve their problems and enjoy the benefits of living without their problems, you have just become their angel in disguise.
How can you find your niche market who's just waiting for you to help them?
Start by doing research on your wider target market.
* Go to Google and do a search on your general field of interest first.
* If you're interested in baking cookies, for example, do a search on baking cookies and then drill down by digging into specifics.
* Check out informational sites and product sites.
* Find e-zines (online magazines) related to your interest and read them thoroughly.
* Then, look for websites already selling something within your market. What kind of approach do they take? Do they appear like professionals or amateurs?
Keep your mind open to all the possibilities. You're not trying to find a product to sell yet, you're still narrowing in on your niche market by finding like-minded communities of people online.
By finding your ideal niche market, you're going to save yourself from wasting countless hours and dollars on a business idea that may never succeed.
Just picking a field of interest is not enough - that's way too wide and won't provide you with positive, lasting results that lead to success. You need to be very specific and you need to start looking for a problem that people are actively trying to solve.
To help you narrow in on your niche try this exercise:
** My niche market is people who are (action) + (your area of interest)
For example:
- My niche market is people who are (learning how to bake) (cookies) or
- My niche market is people who are (trying to build) (a gazebo) or
- My niche market is people who are (wanting to learn) (spanish) or
- My niche market is people who are (attempting to sell) (saunas)
By narrowing your wider market into a niche market you gain so many advantages;
* You've narrowed down the competition - you're not competing against everyone in your field of interest
* Smaller markets are easier to dominate
* Niche markets are often close groups of people who share information with each other and can more easily spread worth of mouth to their friends who share the same interests
* It's cheaper to advertise to smaller, less competitive markets even if it means less traffic - at least you know you won't be wasting your dollars on people who aren't interested in your specific area
* People searching for your solution are savvy and will usually search for specific solutions and ignore wide search terms (they're drilling and digging to)
* It's easier to gain the loyalty of customers if you provide them with "the good stuff" - they will keep coming back for more of your solutions because you satisfied their needs and increased their level of trust.
Believe it or not, you've just learned some very important information about internet marketing that most other people don't know. Thousands upon thousands of people have ignored these principles and have wasted countless hours and dollars trying
Emails are quite a powerful marketing tool, if not misused. Misusing electronic mail is an actual trend. It happens to us all on a daily basis. You’ve received them: the very inviting email that suggests to visit a certain website where a wonderful Russian lady awaits to become the perfect bride, or to read news from a Nigerian magnate that wants to give us a few million dollars, etc…These are really annoying Spam emails, but these are not the only emails that are Spam. Even legitimate companies perform a type of less insistent Spam to sell their products. As a matter of fact they do not really Spam, but send unsolicited commercial emails. Because people don’t really know the definition of Spam (unsolicited bulk email) they tend to treat this type of Interne
If you have a headache, don't you look for a solution to that problem? If your headache goes away, don't you find it easier to do things that bring you pleasure?
Every market has its problems and every market needs those problems solved. In today's world and economy, people are looking for faster and more efficient ways to solve their problems and they're ready to pay handsomely for it. If you can show them how to solve their problems and enjoy the benefits of living without their problems, you have just become their angel in disguise.
How can you find your niche market who's just waiting for you to help them?
Start by doing research on your wider target market.
* Go to Google and do a search on your general field of interest first.
* If you're interested in baking cookies, for example, do a search on baking cookies and then drill down by digging into specifics.
* Check out informational sites and product sites.
* Find e-zines (online magazines) related to your interest and read them thoroughly.
* Then, look for websites already selling something within your market. What kind of approach do they take? Do they appear like professionals or amateurs?
Keep your mind open to all the possibilities. You're not trying to find a product to sell yet, you're still narrowing in on your niche market by finding like-minded communities of people online.
By finding your ideal niche market, you're going to save yourself from wasting countless hours and dollars on a business idea that may never succeed.
Just picking a field of interest is not enough - that's way too wide and won't provide you with positive, lasting results that lead to success. You need to be very specific and you need to start looking for a problem that people are actively trying to solve.
To help you narrow in on your niche try this exercise:
** My niche market is people who are (action) + (your area of interest)
For example:
- My niche market is people who are (learning how to bake) (cookies) or
- My niche market is people who are (trying to build) (a gazebo) or
- My niche market is people who are (wanting to learn) (spanish) or
- My niche market is people who are (attempting to sell) (saunas)
By narrowing your wider market into a niche market you gain so many advantages;
* You've narrowed down the competition - you're not competing against everyone in your field of interest
* Smaller markets are easier to dominate
* Niche markets are often close groups of people who share information with each other and can more easily spread worth of mouth to their friends who share the same interests
* It's cheaper to advertise to smaller, less competitive markets even if it means less traffic - at least you know you won't be wasting your dollars on people who aren't interested in your specific area
* People searching for your solution are savvy and will usually search for specific solutions and ignore wide search terms (they're drilling and digging to)
* It's easier to gain the loyalty of customers if you provide them with "the good stuff" - they will keep coming back for more of your solutions because you satisfied their needs and increased their level of trust.
Believe it or not, you've just learned some very important information about internet marketing that most other people don't know. Thousands upon thousands of people have ignored these principles and have wasted countless hours and dollars trying
What is the principal thing you need to succeed in your business today? Money. Sure, you need it, but it is not the main ingredient for success. People. Of course they are necessary, but having them may not guarantee success. Excellent products or services. Well, this is a must to succeed. But you may have them and still not succeed. Promotions, visibility, marketing. These factors lubricate your business activities for success. So what is the principal thing?Take this from the book of Proverbs. Wisdom is the principal thing. Therefore get wisdom. And in your getting, get understanding. Riches and honor are with me. Enduring riches and righteousness. Translate this into your business, you get what I call Business Sense. As we progress into year 2005, it is
* If you're interested in baking cookies, for example, do a search on baking cookies and then drill down by digging into specifics.
* Check out informational sites and product sites.
* Find e-zines (online magazines) related to your interest and read them thoroughly.
* Then, look for websites already selling something within your market. What kind of approach do they take? Do they appear like professionals or amateurs?
Keep your mind open to all the possibilities. You're not trying to find a product to sell yet, you're still narrowing in on your niche market by finding like-minded communities of people online.
By finding your ideal niche market, you're going to save yourself from wasting countless hours and dollars on a business idea that may never succeed.
Just picking a field of interest is not enough - that's way too wide and won't provide you with positive, lasting results that lead to success. You need to be very specific and you need to start looking for a problem that people are actively trying to solve.
To help you narrow in on your niche try this exercise:
** My niche market is people who are (action) + (your area of interest)
For example:
- My niche market is people who are (learning how to bake) (cookies) or
- My niche market is people who are (trying to build) (a gazebo) or
- My niche market is people who are (wanting to learn) (spanish) or
- My niche market is people who are (attempting to sell) (saunas)
By narrowing your wider market into a niche market you gain so many advantages;
* You've narrowed down the competition - you're not competing against everyone in your field of interest
* Smaller markets are easier to dominate
* Niche markets are often close groups of people who share information with each other and can more easily spread worth of mouth to their friends who share the same interests
* It's cheaper to advertise to smaller, less competitive markets even if it means less traffic - at least you know you won't be wasting your dollars on people who aren't interested in your specific area
* People searching for your solution are savvy and will usually search for specific solutions and ignore wide search terms (they're drilling and digging to)
* It's easier to gain the loyalty of customers if you provide them with "the good stuff" - they will keep coming back for more of your solutions because you satisfied their needs and increased their level of trust.
Believe it or not, you've just learned some very important information about internet marketing that most other people don't know. Thousands upon thousands of people have ignored these principles and have wasted countless hours and dollars trying
Would you like start a car detailing company? I bet I know why; I bet you love cars and would like to work around them all the time. Be careful though because you can turn something you really enjoy into a job and then you will hate it.There is a right way and a wrong way to start a car detailing company and the best way is to do excellent work and always ask for referrals. The wrong way to start a car detailing company is to put a huge ad in the Yellow Pages that could cost $500 per month. You see, sure you'll get lots so-called detail customer cars coming from the Yellow Pages but they won't necessarily be the cars that you really want to detail.The super high-end clientele is not the kind of person who go through the Yellow Pages and call you up
To help you narrow in on your niche try this exercise:
** My niche market is people who are (action) + (your area of interest)
For example:
- My niche market is people who are (learning how to bake) (cookies) or
- My niche market is people who are (trying to build) (a gazebo) or
- My niche market is people who are (wanting to learn) (spanish) or
- My niche market is people who are (attempting to sell) (saunas)
By narrowing your wider market into a niche market you gain so many advantages;
* You've narrowed down the competition - you're not competing against everyone in your field of interest
* Smaller markets are easier to dominate
* Niche markets are often close groups of people who share information with each other and can more easily spread worth of mouth to their friends who share the same interests
* It's cheaper to advertise to smaller, less competitive markets even if it means less traffic - at least you know you won't be wasting your dollars on people who aren't interested in your specific area
* People searching for your solution are savvy and will usually search for specific solutions and ignore wide search terms (they're drilling and digging to)
* It's easier to gain the loyalty of customers if you provide them with "the good stuff" - they will keep coming back for more of your solutions because you satisfied their needs and increased their level of trust.
Believe it or not, you've just learned some very important information about internet marketing that most other people don't know. Thousands upon thousands of people have ignored these principles and have wasted countless hours and dollars trying
You all know what I am referring to and I'm sure you are as fed up as I am with all the parsing of common words to misrepresent something, someone or both. The parsing of commonly held words is stupid and will not be tolerated by the masses any longer! If an advertiser wants us to dance a jig or jump through hoops to receive their low cost, almost worth nothing, free or freebie item all they must do is simply say so. Rather than parsing of words to mean almost free or free if you are new to our service, or free for the taking but it will exclude you from future almost free or freebies items, just simply say so.Most adults are capable of understanding that you are a business because you want to feed your family. As adults most people don't want you as a busi
* It's cheaper to advertise to smaller, less competitive markets even if it means less traffic - at least you know you won't be wasting your dollars on people who aren't interested in your specific area
* People searching for your solution are savvy and will usually search for specific solutions and ignore wide search terms (they're drilling and digging to)
* It's easier to gain the loyalty of customers if you provide them with "the good stuff" - they will keep coming back for more of your solutions because you satisfied their needs and increased their level of trust.
Believe it or not, you've just learned some very important information about internet marketing that most other people don't know. Thousands upon thousands of people have ignored these principles and have wasted countless hours and dollars trying either to sell to the masses or trying to find a product before they've found a market.
If you're one of those people, don't despair (I've done it too) and it's not the end of the world.
If you already have a product, do some more research on your niche market (it'll be easier to find now) and listen to what people are saying in discussion boards, chat rooms, news sites and e-zines. They will enlighten you as to what problems they've been having and you can find a way to put a spin on what you have that will appeal to their needs.
For all the rest, once you've found your niche market and a common problem among that market - you've hit gold. You can now find a product or develop one of your own that solves all or at least one of their major problems and you're ahead of the game without losing your shirt.
Once you've come up with a solution for your niche market, there's a phenomenal, fast, inexpensive way to test the market to see if it will bring you riches or rags.
But you'll have to wait for my next article to read about that or visit my website for more information.
Wishing you happiness and good fortune,
Guy Reichard, BA Psych, MBA Strategy/Entrepreneurship
Internet Marketing Specialist
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