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Digg it UP - Online Marketing Strategies: How to Build Your Online Business
Unless you have been hiding under a rock, I am sure that by now you have heard that eBay is raising its fees. So what's a small merchant to do? Here are some suggestions.Get your own hosting. You can have your own online store and only have to pay for your hosting fees. Delspin Hosting offers a reasonable hosting plan for small merchants. You can also have somewhere to host your pictures if you decide to stay with Ebay.You can still use your Paypal account with your hosted store. It also a good idea to find another alternative to process your credit card transactions because some people just don’t like paypal.Also, there are lots of other online auctions sites on the Internet. Just type in online auctions in your search engine and start experimenting with some of the online auction sites that rank in the top ten sites.Bottom line: Ebay's fees are increasing. There's nothing you can do about that.So instead of whining and complaining about something you can not control, you need to decide whether or not you are going to jump ship or adjust to the changes.My personal opinion is to stick with it, because Ebay still come
7 Create your own web ring. You will gain highly targeted traffic to your web site and others will link to your site because they'll want to join the ring. For example, if you were selling products to net marketers, you would want to start an online marketing web ring. You would then draw your target audience.
8 Record all your new promotional ideas, good or ba
It was great this last weekend to come across four inspiring stories in the national press. All of the persons involved are over 50, three women and one man, all have spotted a sound business idea and turned it into an online business!We truly live in a world of opportunity and how I wish more could just see it. These four people did and took action. Yes! Action is the key!The man is launching his first business at 58, selling large-print books online. He got his idea while trying to source books for his elderly mother who is visually impaired.After returning from overseas one lady could not get a job, she's an accountant, deemed to be too old at 50. How stupid is that?She is founding her online business, selling glamorous nightwear. She got her idea from her mother who had always worn beautiful lingerie.Another lady has left her job to start a company that provides an emergency medical record in different languages for people travelling overseas. The record can be carried as a card or accessed via a web site. At 52 she shows vision, courage and determination to make her idea work.Now for the real inspiration!
Marketing Strategies
1 Tell people the point or focus of your web site. Explain to them what things they can do or which goals they can accomplish while visiting your site. For example, you could say, "Read 250 Free Net Marketing Tips So You Can Increase Your Sales! Plus Check Our Wide Selection Of Online Marketing E-books!"
2 Educate yourself with new strategies to increase your sales. You could take classes, subscribe to e-zines and magazines, read books or e-books, etc. Internet business and technology move at lightning speed. You need to keep up so you don't get left behind.
3 End your slow sales periods by planning ahead. Plan to add extra bonuses, hold a sale or package your product with other products. For example, you could say, "Buy one, get one free!" Another example would be, "Buy over $20 worth of products and get 5 free bonuses!"
4 Make more commissions from the affiliate programs you join by giving your own endorsements for the products. They usually pull more sales than ads. For example, you could say, "This e-book sent chills up my spine! I highly recommend buying it!" Another example, "All I have to say is, 'Wow! It's that good!'"
5 Take advantage of popular fads. If something is popular at the current time, put up a web site about it. Just promote your main site on the fad web site. You could also send off a quick article or press release about it to get free publicity. You could also do this with popular search engine keywords and phrases.
6 Increase the perceived value of your free things or bonuses by including the retail dollar amount the freebies would normally sell for. For example, you could say, "Bonus 1# Marketing Tips Newsletter (a value of $120)." Another example, "Get 7 Bonuses With A Retail Value Of $345! That more than pays for your purchase!"
7 Create your own web ring. You will gain highly targeted traffic to your web site and others will link to your site because they'll want to join the ring. For example, if you were selling products to net marketers, you would want to start an online marketing web ring. You would then draw your target audience.
8 Record all your new promotional ideas, good or bad
The majority of job descriptions are written today for a computer system. Many are written without any purpose at all. Very few are written with the employee and their supervisor in mind.At the most basic level, job descriptions for employees need do only two things. They communicate the purpose of the job and the tasks which need to be completed.Write both the purpose of the job and the tasks in an active form. Do not add embellishments and qualifications. Employees reading a job description written in this style are more likely to clearly understand what they have to do.For example, a guest service agent in an hotel has the purpose of: Serve guests by taking reservations, welcoming, checking-in, escorting to room, responding to requests, listening and responding to complaints, providing room service, checking out and farewelling.The tasks of a guest service agent in an hotel are:Attain the standard for grooming Take reservations by phone and walk-in, attaining the reservation standardsInput reservations into the hotel systemCheck-in guests, attaining the hotel standards for greeting and c
2 Educate yourself with new strategies to increase your sales. You could take classes, subscribe to e-zines and magazines, read books or e-books, etc. Internet business and technology move at lightning speed. You need to keep up so you don't get left behind.
3 End your slow sales periods by planning ahead. Plan to add extra bonuses, hold a sale or package your product with other products. For example, you could say, "Buy one, get one free!" Another example would be, "Buy over $20 worth of products and get 5 free bonuses!"
4 Make more commissions from the affiliate programs you join by giving your own endorsements for the products. They usually pull more sales than ads. For example, you could say, "This e-book sent chills up my spine! I highly recommend buying it!" Another example, "All I have to say is, 'Wow! It's that good!'"
5 Take advantage of popular fads. If something is popular at the current time, put up a web site about it. Just promote your main site on the fad web site. You could also send off a quick article or press release about it to get free publicity. You could also do this with popular search engine keywords and phrases.
6 Increase the perceived value of your free things or bonuses by including the retail dollar amount the freebies would normally sell for. For example, you could say, "Bonus 1# Marketing Tips Newsletter (a value of $120)." Another example, "Get 7 Bonuses With A Retail Value Of $345! That more than pays for your purchase!"
7 Create your own web ring. You will gain highly targeted traffic to your web site and others will link to your site because they'll want to join the ring. For example, if you were selling products to net marketers, you would want to start an online marketing web ring. You would then draw your target audience.
8 Record all your new promotional ideas, good or ba
Have you ever went to a place to shop only to find the people there are wearing Customer Service Name Tags, but they may as well be wearing someone else’s name upside down, because they are about as far from customer service representatives as the man on the moon. Did you know this is a big complaint of consumers these days? One of the biggest irritations is the customers do not feel they get good customer service.All these frustrated customers can be your businesses worst nightmare if you fail to fix this problem. They end up negative word of mouth advertising for your company and will prevent others from shopping with you. This completely counteracts your positive marketing efforts to get people into the store. There is nothing worse than a customer scorned by a Customer Service Pretender.What is a customer service pretender? Well it is very simple; it is someone who has the title, but either no authority, no brains or simply could care less about anything except getting off work and getting out of there. Do you have customer pretenders in your business? Do you have pretenders who wish all the customers would just go away and stop complaining?
4 Make more commissions from the affiliate programs you join by giving your own endorsements for the products. They usually pull more sales than ads. For example, you could say, "This e-book sent chills up my spine! I highly recommend buying it!" Another example, "All I have to say is, 'Wow! It's that good!'"
5 Take advantage of popular fads. If something is popular at the current time, put up a web site about it. Just promote your main site on the fad web site. You could also send off a quick article or press release about it to get free publicity. You could also do this with popular search engine keywords and phrases.
6 Increase the perceived value of your free things or bonuses by including the retail dollar amount the freebies would normally sell for. For example, you could say, "Bonus 1# Marketing Tips Newsletter (a value of $120)." Another example, "Get 7 Bonuses With A Retail Value Of $345! That more than pays for your purchase!"
7 Create your own web ring. You will gain highly targeted traffic to your web site and others will link to your site because they'll want to join the ring. For example, if you were selling products to net marketers, you would want to start an online marketing web ring. You would then draw your target audience.
8 Record all your new promotional ideas, good or ba
Have you been operating your business for a few years now? Has the initial excitement of starting your own enterprise worn off? Now is the perfect time to inject some new life and new ideas into your business. Perhaps it's time to expand your product or service offering, create bigger profits, or branch out into a whole new area. Where can you find inspiration?1. TravelTake yourself on a study tour. Visit another city or area and have a look at businesses that are similar to yours, then see what they're doing differently.For example, if you run a hairdressing salon, check out how local salons merchandise their hair products and any clever ideas they might use to entice passers-by to become customers. Make an appointment and enjoy being a customer. You might pick up some good tips for your own business.If you're far enough away not to be in direct competition, call ahead and invite the business owner out for a coffee. You could exchange ideas so you'll both benefit.2. Attend Trade Shows and ExhibitionsAnother place to exchange ideas is at a trad
6 Increase the perceived value of your free things or bonuses by including the retail dollar amount the freebies would normally sell for. For example, you could say, "Bonus 1# Marketing Tips Newsletter (a value of $120)." Another example, "Get 7 Bonuses With A Retail Value Of $345! That more than pays for your purchase!"
7 Create your own web ring. You will gain highly targeted traffic to your web site and others will link to your site because they'll want to join the ring. For example, if you were selling products to net marketers, you would want to start an online marketing web ring. You would then draw your target audience.
8 Record all your new promotional ideas, good or ba
If you are a sales person and you love your product and service this is a good thing. Yet if you are so excited that you become a one-man testimonial then you are telling and you are not selling. Salesmen often talk too much about their companies rather than listening to the prospect in order to sell their products and services.How can you know if the prospect or potential customer is interested in your products or services if you do not listen? How do you know if you are having the customer or prospect level with you on their needs and desires if you are not listening? How can you expect to read the customer to see if you have answered all their questions thus far and they are willing to further discuss it and enter a sales process with you?How can you know any of this if you will not shut up and listen, instead of bragging about your product or service or even yourself for that matter as many salesmen and women so often do? I have always said that; Salesmen Often Talk Too Much about their Companies.Do you do this? If so why; that is to say why are you wasting the prospects time and your own and limiting your company’s sales and yo
7 Create your own web ring. You will gain highly targeted traffic to your web site and others will link to your site because they'll want to join the ring. For example, if you were selling products to net marketers, you would want to start an online marketing web ring. You would then draw your target audience.
8 Record all your new promotional ideas, good or bad, into an 'ideas' journal. Sometimes you can combine ideas to create new ones to increase your sales. You never know when you, or someone you know, needs a new, profitable idea. Plus you could also sell your ideas to other business owners.
9 Buy advertising space on discussion board web sites. They are usually arranged by subject; that makes them highly targeted. For example, if you are selling gardening tools, you would want to advertise on gardening, farm, tool and lawn-related discussion boards.
10 If your online business has enough global potential, thenconvert your web site and free e-mail newsletter into different languages. This will increase your overall target market. You just won't be targeting just one language, you'll be targeting most of the major ones. Plus it wouldn't hurt to learn a few different languages for this new global economy.
Relations with your Prospects and Customers
11 Make your visitors feel comfortable at your web site. Give them your main business address. Your visitors may not trust you if you're using a P.O. Box. If you want to make them feel really comfortable, give them your business, home and cell phone number. Then they will know they can get hold of you if they need help.
12 Include a FAQ on your web site or via e-mail on an autoresponder. This will give your customers extra convenience without having to contact you. Of course there are some questions you can't answer by using Frequently Asked Questions. You will get questions that you never thought of, but you can just keep adding them to your list.
13 Allow people who do not have time to explore your site to download portions of your web site in e-book format. This will allow them time to view it offline. Just compile it like you would a normal e-book. You could also turn it into a viral marketing tool by allowing people to give it away to others for free.
14 Upsell to all
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