Digg it UP - Internet and Businesses Online

Web Store - Why Do You Need One?
Internet has opened a new era of business opportunities. Each day, thousands of new consumers are joining the Internet. More and more companies are adopting Internet as their primary sales and distribution channel. According to Forrester Research -The survey of 130 U.S. companies indicates consumers spent $76 billion shopping on-line in 2002. This represents a 48 percent increase over 2001, and projections for 2003 come close to $100 billion, representing

How to Write a Business Plan Market Analysis
Writing a business plan is an essential part of the initial strategic planning of any company. One thing, which seems to hang up most entrepreneurs, is figuring out what kind of data and information goes into the Market Analysis section. So often entrepreneurs will attempt to bluff or BS their way thru it. Often you find those with MBA write meticulous Market Analysis sections and although they may have little if any true entrepreneurial skills going into

Today’s Internet provides many opportunities for the entrepreneur because it is relatively easy to enter into any chosen industry. While this sounds exciting it’s really an illusion as most of these brave souls end up running into what I call the invisible e-business marketing barrier. I will walk you through the cost to develop a website to sell the product of your choice.

o $10 will buy you a domain name for 1 year - www.mybusiness.com
o $9/month for website hosting
o $250 for a professional logo
o $2,000 for outsourced web development
o $40/month merchant gateway & online store
o $0 dealership with wholesaler

Estimated start-up cost for 1 year = $2,848

For less than three thousand dollars you can have an international e-business that will look professional and will allow you to drop ship products direct to you customers without leaving your house. Wow, what an opportunity with lots of potential. Yes there is a lot of potential, but when you launch your website it is like a rain drop hitting the Atlantic Ocean; nobody knows you exist. Most newbie e-tailers think simply paying $50 to a search engine submit service will generate 1,000 of web page hits within days. While this used to be true 10 years ago, it will do nothing more than register your e-business somewhere at the bottom of the search engines listings. It is purported google.com and some other search engines may give new website boosted search ranking for a few weeks, but this can hardly sustain hits to your site. Still it’s a nice gesture in the brutal world of e-business.

The e-business entrepreneur is now scratching his head wondering why he is getting less than 10 unique visits to his website a day. So, he invests a few hundred dollars into pay- per-click advertising on Google or Yahoo. The more competitive your industry the more expensive it is to buy a high ranking pay-per-click advertisement. For example, “aviation headsets” can cost as much as $5 a click, and you have only driven one person to your e-business with the hopes of a conversion to a sale. The entrepreneur is now starting to feel how strong the invisible e-business marketing barrier is while he spends somewhere between $30 to $100 a day for

Profit From Your Paperwork
It’s a fact that most salespeople end up in sales because they either can’t stand or can’t do administration work. You probably already guessed that but did you know that the most productive salespeople are also usually the best at administration work? Yes, that’s right; the top performers in your company are probably the best at their paperwork.A well known rule of thumb is that generally about eighty percent of any company’s sales come from twent

o $9/month for website hosting
o $250 for a professional logo
o $2,000 for outsourced web development
o $40/month merchant gateway & online store
o $0 dealership with wholesaler

Estimated start-up cost for 1 year = $2,848

The Value of FREE in Internet Business
Do You Get What You Pay For? I have heard the saying "You get what you pay for," but I don't think that theory applies to Internet Marketing. Yes, there is tons of free advertising available on the net and there are millions of people using free advertising to promote their businesses, but is it effective? I think when you try to judge the effectiveness of Free Online Advertising, you have to take into consideration all that you can get for fr

r house. Wow, what an opportunity with lots of potential. Yes there is a lot of potential, but when you launch your website it is like a rain drop hitting the Atlantic Ocean; nobody knows you exist. Most newbie e-tailers think simply paying $50 to a search engine submit service will generate 1,000 of web page hits within days. While this used to be true 10 years ago, it will do nothing more than register your e-business somewhere at the bottom of the search engines listings. It is purported google.com and some other search engines may give new website boosted search ranking for a few weeks, but this can hardly sustain hits to your site. Still it’s a nice gesture in the brutal world of e-business.

Direct Mail Fundraising: Use Testimonials To Boost Readability And Response In Your Donation Letters
Sometimes people will say the sweetest things about your non-profit organization, your staff, your volunteers, and the work you do. These compliments usually arrive unsolicited, and remain private. But you can use them to your advantage in your direct mail fundraising appeals in the form of a testimonial.A testimonial is a statement made by someone that either recommends you to others, proves a point you are making, or pays tr

search engines listings. It is purported google.com and some other search engines may give new website boosted search ranking for a few weeks, but this can hardly sustain hits to your site. Still it’s a nice gesture in the brutal world of e-business.

Marketing Plans: Who Needs 'em?
I was working on a new E-Course the other day when I got to the lesson that addresses the importance of having a marketing plan and I immediately thought, "no one's going to want to read this one."My 16-year-old daughter happened to be in my office at the time, and I explained to her that while most business owners want to be good marketers and be successful, for whatever reason, the idea of having to create a marketing plan turns them off.O

ising on Google or Yahoo. The more competitive your industry the more expensive it is to buy a high ranking pay-per-click advertisement. For example, “aviation headsets” can cost as much as $5 a click, and you have only driven one person to your e-business with the hopes of a conversion to a sale. The entrepreneur is now starting to feel how strong the invisible e-business marketing barrier is while he spends somewhere between $30 to $100 a day for small text ad’s on a leading search engine. This strategy will drive traffic to your website quickly, but for a hefty premium. This is a waste of money and best suited for a pulse marketing strategy because most e-business customers have ZERO loyalty; they shop for the cheapest price.

Search engine optimization (SEO) is the process of climbing the search rankings naturally without having to engage in pay-per-click advertising, but it is an intensely complicated process and the paradigms can change from one week to the next. SEO can cost as little as a one time $500 fee to $10,000 a month. The risk involved for the entrepreneur is that a $10,000 investment may increase website unique hit from 10 hits a day to 1000 hits a day, but in a month the search engine could make changes to their algorithm and the weighting factors for your website may change, crashing your ranking from the top 10 to top 500. If you’re not in that magical first page search engine listing your are not going to see significant hit increases.

Without capital to invest in marketing your website will be a liability, so before you pour your creative talent into an e-business get advice from a knowledgeable business advisor, or successful e-business owner.

Marcus Milligan, M.B.A, PMP
Sunbelt Business Advisor
www.sunbeltmergersohio.com

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How many times has this happened to you? You're all revved up and ready to go, jazzed about implementing a great idea you've been thinking about, only to find yourself dragging your heels for some unknown reason. This article sheds light on what's really going on with resistance and shows you how to release resistance and move in the direction of what you want.

You cannot lead people from behind your desk. When you do come out from behind the desk, there are several reasons you are doing so; to role-model proper behavior, to inspire and influence others, to be visible, and to enable direct communication.

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