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Digg it UP - Everything Needed To Optimize Your Web Site
In the last 10 years there has been an explosion of business done on the web. In fact if you are not aware online business represents billions of dollars a year to the US economy.The huge demand combined wholesale drop shipping supplier’s makes it easy for anyone to start a business online and compete with the big guys.Never herd of
b. Most important benefit?
c. How different from the competition (e.g. exclusive features, better features)
d. If not different from competition, what attributes haven’t been stressed by competitors?
e. What technologies does the product compete against?
f. Applicatio
That you can become a successful Internet marketing consultant even if you only have off line marketing background and are determined to work hard on your dream is true. Not much difference exists between off line marketing consultant and work as an Internet marketing consultant.A little more reading and researching of Internet marketing is
Even the most talented writer can’t create copy that optimizes your business’ ability to maximize results, be it lead or sales generation, unless he has ‘the facts.’ By providing your copywriter with all essential and necessary information related to your web site promotion you serve as the foundation for the powerful persuasive copy that compels customers to queue up to the window, money in hand. Below is a simple checklist of sorts to help you ‘cover all the bases’ for your writing staff.
Four-step procedure for getting the information
1. Gather all previously published material on the product
a. Past promotions – both successful and unsuccessful
b. Tear sheets of previous ads
c. Brochures
d. Catalogs
e. Article reprints
f. Technical papers
g. Copies of speeches
h. Press kits
i. ‘Swipe files’ of competitors’ ads and literature
j. Customer service correspondence
If product is new:
l. Internal memos
m. Letters of technical information
n. Product specifications
o. Engineering drawings
p. Business and marketing plans
q. Reports
r. Proposals
2. Product questions to answer
a. Features and benefits?
b. Most important benefit?
c. How different from the competition (e.g. exclusive features, better features)
d. If not different from competition, what attributes haven’t been stressed by competitors?
e. What technologies does the product compete against?
f. Application
India has recently disclosed its plans to spend around $1 billion in a new global trade deal with Africa. Indian Ambassador Amarendra Khatua said that the agreement would consist of the improvement of the mining and oil facilities in Africa's Ivory Coast during the next 5 years. According to the official, his nation has sought to avail of the vast
Four-step procedure for getting the information
1. Gather all previously published material on the product
a. Past promotions – both successful and unsuccessful
b. Tear sheets of previous ads
c. Brochures
d. Catalogs
e. Article reprints
f. Technical papers
g. Copies of speeches
h. Press kits
i. ‘Swipe files’ of competitors’ ads and literature
j. Customer service correspondence
If product is new:
l. Internal memos
m. Letters of technical information
n. Product specifications
o. Engineering drawings
p. Business and marketing plans
q. Reports
r. Proposals
2. Product questions to answer
a. Features and benefits?
b. Most important benefit?
c. How different from the competition (e.g. exclusive features, better features)
d. If not different from competition, what attributes haven’t been stressed by competitors?
e. What technologies does the product compete against?
f. Applicatio
“Signature service” is a term that I often use to represent something that is fresh and unique to a customer’s experience with your business. All companies have “signature products” that separate them from the rest of the pack, something that their competitor lacks. "Signature service" is just that. Customer service that is unique and special;
b. Tear sheets of previous ads
c. Brochures
d. Catalogs
e. Article reprints
f. Technical papers
g. Copies of speeches
h. Press kits
i. ‘Swipe files’ of competitors’ ads and literature
j. Customer service correspondence
If product is new:
l. Internal memos
m. Letters of technical information
n. Product specifications
o. Engineering drawings
p. Business and marketing plans
q. Reports
r. Proposals
2. Product questions to answer
a. Features and benefits?
b. Most important benefit?
c. How different from the competition (e.g. exclusive features, better features)
d. If not different from competition, what attributes haven’t been stressed by competitors?
e. What technologies does the product compete against?
f. Applicatio
Email marketing is one of the most affordable (and fastest) ways to get the word out about your company, services and/or products. Unfortunately, far too many businesses don’t take the time to develop the same streamlined professional campaign they would if using a traditional marketing plan.Whether utilizing today’s high-tech internet ser
If product is new:
l. Internal memos
m. Letters of technical information
n. Product specifications
o. Engineering drawings
p. Business and marketing plans
q. Reports
r. Proposals
2. Product questions to answer
a. Features and benefits?
b. Most important benefit?
c. How different from the competition (e.g. exclusive features, better features)
d. If not different from competition, what attributes haven’t been stressed by competitors?
e. What technologies does the product compete against?
f. Applicatio
There has been increasing evidence that sales professionals and sales captains are working longer and longer hours, thereby putting health and family relationships at risk. Pressure to complete and meet the ever-increasing demands of customers (as well as the need to achieve higher sales quotas) is forcing people to spend more of their time workin
b. Most important benefit?
c. How different from the competition (e.g. exclusive features, better features)
d. If not different from competition, what attributes haven’t been stressed by competitors?
e. What technologies does the product compete against?
f. Applications of the product?
g. What industries can use the product?
h. What problems does the product solve in the marketplace?
i. How does the product wok?
j. How reliable, efficient, economical is the product?
k. Who has bought it and what have they said about it?
l. What materials, sizes and models is it available in?
m. How quickly does the manufacturer deliver?
n. What service and support does manufacturer offer?
o. Is the product guaranteed?
3. Target audience questions to answer.
a. Who will buy (i.e. what market is it sold to)?
b. Customer’s main concern (i.e. Price, Delivery, Performance, Reliability, Service maintenance)?
c. Character of the buyer?
d. What motivates the buyer?
e. How many different buying influences must the copy appeal to?
4. Promotion objective
a. Generate inquiries?
b. Generate sales?
c. Answer inquiries?
d. Qualify prospects?
e. Transmit product information?
f. Build brand recognition?
g. Build company image?
Copyright Alan Richardson
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