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Digg it UP - What Type of Advertising is Most Effective?
Color printing furnishes reproduction of images and text in color, which cannot be produced in monochrome printing processes. The technique is also referred to as four-color process printing when only CMYK, i.e., cyan, magenta, yellow, and black are used while printing. Six-c
The plain truth was that I had to learn their business, who their customers were and what they wanted to achieve. Then I could br
Brainstorming is a very powerful method for generating lots of ideas very quickly about almost any problem or issue that needs an innovative or creative solution. However, brainstorming is also a very fragile process. It is intended to be a very free flowing non-judgmental
That was the typical answer of most of my clients over a 25 year period of consulting. Why? Because it was (a) free, (b) easy, (c) obvious, (d) what their customer told them, and (e) free. Did I mention it was free? That seemed to be their criteria in choosing an effective media. What they didn’t want to hear from me was how expensive their campaign might be. But I was kind and gentle when I told them they were completely insane. No, I didn’t really say that. But I wanted to, believe me.
The plain truth was that I had to learn their business, who their customers were and what they wanted to achieve. Then I could bre
Amidst everyone's busy life, one may, in one time or the other, stop and think-one person has a steady nine to five job, generating a steady income, may want, or wishes that she can stay at home and be with the kids... but has no choice, one must earn, to make a living. Other
The plain truth was that I had to learn their business, who their customers were and what they wanted to achieve. Then I could br
To be a successful scrap metal dealer you must be able to handle large orders – constantly and consistently. You must be able to pay for the scrap metal costs in advance (and at the best prices) and then wait 30 to 60 days until the transaction is settled to get your investme
The plain truth was that I had to learn their business, who their customers were and what they wanted to achieve. Then I could br
The endless road that is medical billing and trying to make heads or tails of CMNs, is enough to drive even the most sane of us totally out of our minds. It seems that there is a CMN for every possible item. Some CMNs are fairly simple to understand and then there are those
The plain truth was that I had to learn their business, who their customers were and what they wanted to achieve. Then I could br
The Information Age. That is what writers and analysts have labeled the concluding years of the twentieth century and the beginning of the twenty-first century.Throughout the time-line of history every great era has been given a name to identify the major achievement o
The plain truth was that I had to learn their business, who their customers were and what they wanted to achieve. Then I could break the bad news to them: advertising actually costs M-O-N-E-Y. That is, effective advertising is an investment. The type is determined by the needs of the business. Answer all the who, what questions first:
(1) Who are your customers?
(2) Where are your customers?
(3) When can you reach them?
(4) How can you reach them?
(5) Why do they need your goods or services?
(6) What do you plan to do to get these customers?
Depending on the answers, you can construct a basic advertising strategy. For exampl
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