Digg it UP - Internet and Businesses Online

Warm-Up Your Chilliest Cold Calls With The Congratulations Approach
I know how hard it is to develop new business if you don't have an original sounding hook.That's why I love what I call THE CONGRATULATIONS APPROACH. It can instantly heat-up the chilliest cold calls.Whenever I read a newspaper or a business or trade publication, I keep my eyes peeled for names of “comers,” heads of small to middle sized firms that are making a splash in their respective ponds, large or small.For instance I happened upon an article in FORTUNE th

tent is to drive the user to conversion. If oriented around a specific product, it should contain all the information necessary to motivate the user to Sign Up for the product or service (in this paper, Sign Up may mean any number of transactions, from buying to enrolling in a pro

Business Management - Be Aware Of Fear And-Greed
This is probably such a day as many others. Business as usual. Nothing wrong, no alerts, you loose some, you win some. You go with the flow and let your profits grow.... Do not think that this jargon is for investment managers only; business management and investment management is not that different.When you are in the business arena you know that you have to follow the market. You watch the competition, you check the trends and you respond to other incidents that you

Nothing in Internet marketing is more important than customer acquisition -- attracting visitors and converting prospects into clients. The key to customer conversion is to turn your Web site into an acquisition engine that gets Web visitors to do something: Learn more. Sign up. Open an account. Buy something.

Getting Them There
Clients and prospects come to your Web site through a variety of means, driven by advertising, promotions, marketing, or word of mouth. All of these should be used to bring them to your site or to a specific in-site landing page:

Search Engine Optimization (SEO)

Banner ads within your site

Promotion buttons within your site

Offer buttons within your site

Paid or co-op banners on other sites

Television advertising

Print advertising

Direct mail

E-mail marketing

Jump to the Landing Page
The landing page, whether it is your site’s home page, an interior page, or a marketing-specific landing page, is a “hard sell.” The intent is to drive the user to conversion. If oriented around a specific product, it should contain all the information necessary to motivate the user to Sign Up for the product or service (in this paper, Sign Up may mean any number of transactions, from buying to enrolling in a prog

What Cyber-Price for a National Identity?
This is a case of 'let the seller beware' ...The tiny Polynesian island nation of Niue is beginning to think it's been had.Frankly, it's clear they didn't do their homework before they did their deal.Ironically, it seems the buyer hadn't really done his, either.Anyone who has been inundated by advertisements for 'global domains' can easily understand that it's a burgeoning business. The specter of purchasing a domain at a much better price than the more c

count. Buy something.

Search Engine Optimization (SEO)

Banner ads within your site

Promotion buttons within your site

Offer buttons within your site

Paid or co-op banners on other sites

Television advertising

Print advertising

Direct mail

E-mail marketing

The 'How To' Of Raising Capital for Your First Venture
So, you have chosen to be an entrepreneur and you have done your homework to choose the line of business in which you have your core competency. Now comes the investment part in the line up of activities. The key question is how much capital is required, how you will you raise it, and how difficult or easy it is to come up with your part of the contribution.Investing in a new, small venture will be relatively easier if you have savings that can be spared. You can infuse this

ng page:

Search Engine Optimization (SEO)

Banner ads within your site

Promotion buttons within your site

Offer buttons within your site

Paid or co-op banners on other sites

Television advertising

Print advertising

Direct mail

E-mail marketing

5 Tips for Finding Your Core Competencies
1) Is it an essential component to your sales mission or just an ingredient in the recipe?List 10 actions, routines or tasks that are part of your sales day and considered essential components of your sales process.Now, ask yourself. How many of these are essential components to my sales mission are just ingredients in the recipe?Think about a professional golfer's essential competencies from tee-off to last putt. Is the ball and club a core competency, or is it

Print advertising

Direct mail

E-mail marketing

10 Things To Avoid In Your Cover Letter
Like it or not, your cover letter is the first document that creates an impression about you (good or bad). Because first impressions really count, you need to take a careful approach to writing cover letters in order to avoid rejection. Here are the 10 major don’ts you need to avoid:1. Don’t use cover letter templates, however good they may be. There are three things you must know that go against these templates: 1) they are stale & boring 2) most templates are likely

For users who want more familiarity with your products or services before signing up, the second call-to-action on the landing page is to Learn More about the products or services.

Each landing page should use the same basic information design. Many organizations use source-specific landing pages, oriented with consideration to the source acquisition. For example, a user who came from a link within the site will find more links related to the specific offer, where one who sees a television advertisement might be directed to a page specifically built for that audience and its expectations. This allows you not only to set up audience specific sell points, but also to create tracking mechanisms for assessing the strength of your various means of customer acquisition.

All landing pages should contain a primary call-to-action, to Sign up, and a secondary call to Learn More about the products or services.

Usability
Making your site easy to use is not simply an academ

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Don't make the common mistake of positioning your brand, product or service in direct competition with other companies. Instead, you should create a new category in order to gain leadership in that space.

Marketing starts with writing. You write your marketing materials, web site copy, articles, special reports, tip sheets, proposals, and sales letters. Here's a tip: writing is a marketing activity you should spend some time doing every day. Writing will help you gain clarity and keep the flow of ideas coming.

Autoresponders are one of the most popular tools used on the Internet, as they will enable you to put a portion of your business on auto-pilot. Over the years, I have received many questions about autoresponders and have devised a list of the most frequently asked autoresponder questions.

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Digg it UP - The Acquisition Engine: Revving Up Your Web Site's Customer Acquisition

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