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Digg it UP - The Process Is More Important Than the Objective
How to Effectively Use Email Marketing to Promote Your Business
There is a right way and a wrong way to market your products via email. Of course the wrong way is to purchase a list and spam people with your offers. Stay away from this type of thing, it will get your website shutdown when someone complains about you spamming them. The right way would be to have people optin to your list. This is known as permission email marketing.Here’s how it works. You would put a form on your website that would allow people to optin to your newsletter or ezine.
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Remember that the process is more important than objective? In other words, what I have done: I've initiated a relationship with you. I did not ask you to be my subscribers. But by giving you this information, I've initiated communication with you and, quite possible, I increased your confidence in me. At the bottom of this article there is a brief note regarding me and my eZine without any command. Because I hope you already trust in me, you might think that my product is good also, and because the sign up is also for free, may be I do convinced you to click the link to my MCF Newsletter.
There is a right way and a wrong way to market your products via email. Of course the wrong way is to purchase a list and spam people with your offers. Stay away from this type of thing, it will get your website shutdown when someone complains about you spamming them. The right way would be to have people optin to your list. This is known as permission email marketing.Here’s how it works. You would put a form on your website that would allow people to optin to your newsletter or ezine.
In the
Don't Get Scammed by Online Business Reviews
Are you just starting your new online business empire?Well I was just like you not long ago, slaving away at my PC trying to find the best strategies for online business success. Throughout this period I spent heaps of my hard earned cash on information products which were meant to bring me instant riches (or so it was claimed). After wasting money on products which didn’t deliver on their promises and unscrupulous webmasters not living up to the money back guarantee, I thought a chan
For small businesses The Internet is a wonderful tool , but many people are still very disappointed concerning the results they have.
Are you just starting your new online business empire?Well I was just like you not long ago, slaving away at my PC trying to find the best strategies for online business success. Throughout this period I spent heaps of my hard earned cash on information products which were meant to bring me instant riches (or so it was claimed). After wasting money on products which didn’t deliver on their promises and unscrupulous webmasters not living up to the money back guarantee, I thought a chan
The real truth is the web can be effective depending on how the Internet strategy is designed. There is one big error that most business make from the very beginning: they didn't understand that The Internet = Communication!
Of course, they are aware of the importance of communications, but have they applied that knowledge to website strategy?
What most people use the internet for?
I am sure about the answer we shall receive most of the time : "They got on The Internet to sell product or service !!" Of course the answer is right, but they often forget that the process is most important than the objective itself, and turn their web page into an "Internet storefront", going to be disappointed at last.
On the other hand, from the above answer a second conclusion is rising: rarely people come on the internet to buy something. And is true also, as time as, excepting Amazon and a few select websites no one is making a killing selling strictly on-line.
Because people still like to see, to touch and to check goods the main activity of potential buyers is not to *buy* on the internet but to *collect information about a product or service*.
In that circumstances the number one goal of Internet sales strategy should be to give to potential buyers the information that will influence their final sales decision. People come to website looking for information, not for a storefront or a shopping cart. That means the storefronts and shopping carts can be important parts of the strategy - but they shouldn't be the main strategy.
Let's have a simple example.
I hope that some of you who read this article will click on the little link at the end to become new subscribes of my eZine. Let's say this could be my goal. But in order to reach your membership, I'm first giving you a large dose of free and useful information.
Why? As Hamlet said, this is the question!
Think of the benefits this article provides to me. By reading it:
1. I can show you that I know what I know.
2. I've created a dialogue ( built a relation) with you.
3. I've increased your confidence in me.
4. I've given you something of value for free. (you have no obligation to give me something in return).
Remember that the process is more important than objective? In other words, what I have done: I've initiated a relationship with you. I did not ask you to be my subscribers. But by giving you this information, I've initiated communication with you and, quite possible, I increased your confidence in me. At the bottom of this article there is a brief note regarding me and my eZine without any command. Because I hope you already trust in me, you might think that my product is good also, and because the sign up is also for free, may be I do convinced you to click the link to my MCF Newsletter.
In the
If You Want to Hire Frogs, All You Have to Do is Croak
I was talking with a friend recently about Customer Service personnel and what makes a good person become great in the Customer Service field.I thought about it and narrowed it down to 3 basic things.Friendliness.Intelligence.Training.Then he asked me how would I attract a friendly, intelligent and trainable person. I told him I would write an ad, and then he could use it, if he wished.I then proceeded to read about oh, 1000 or so Customer Service ads
f the time : "They got on The Internet to sell product or service !!" Of course the answer is right, but they often forget that the process is most important than the objective itself, and turn their web page into an "Internet storefront", going to be disappointed at last.
I was talking with a friend recently about Customer Service personnel and what makes a good person become great in the Customer Service field.I thought about it and narrowed it down to 3 basic things.Friendliness.Intelligence.Training.Then he asked me how would I attract a friendly, intelligent and trainable person. I told him I would write an ad, and then he could use it, if he wished.I then proceeded to read about oh, 1000 or so Customer Service ads
On the other hand, from the above answer a second conclusion is rising: rarely people come on the internet to buy something. And is true also, as time as, excepting Amazon and a few select websites no one is making a killing selling strictly on-line.
Because people still like to see, to touch and to check goods the main activity of potential buyers is not to *buy* on the internet but to *collect information about a product or service*.
In that circumstances the number one goal of Internet sales strategy should be to give to potential buyers the information that will influence their final sales decision. People come to website looking for information, not for a storefront or a shopping cart. That means the storefronts and shopping carts can be important parts of the strategy - but they shouldn't be the main strategy.
Let's have a simple example.
I hope that some of you who read this article will click on the little link at the end to become new subscribes of my eZine. Let's say this could be my goal. But in order to reach your membership, I'm first giving you a large dose of free and useful information.
Why? As Hamlet said, this is the question!
Think of the benefits this article provides to me. By reading it:
1. I can show you that I know what I know.
2. I've created a dialogue ( built a relation) with you.
3. I've increased your confidence in me.
4. I've given you something of value for free. (you have no obligation to give me something in return).
Remember that the process is more important than objective? In other words, what I have done: I've initiated a relationship with you. I did not ask you to be my subscribers. But by giving you this information, I've initiated communication with you and, quite possible, I increased your confidence in me. At the bottom of this article there is a brief note regarding me and my eZine without any command. Because I hope you already trust in me, you might think that my product is good also, and because the sign up is also for free, may be I do convinced you to click the link to my MCF Newsletter.
In the
Brand Management: Defining Your Brand Position
What does your brand stand for? More importantly, how would your customers answer that question since brands don’t create wealth customers do.Brand positioning starts with a frame of reference, which signals to consumers the goal they can expect to achieve. Customers have expectations that they attach to brands. Over time those expectations change and it’s up to the brand to change accordingly. The brand and the category it competes in are not static things.Consumer’s change a
main activity of potential buyers is not to *buy* on the internet but to *collect information about a product or service*.
What does your brand stand for? More importantly, how would your customers answer that question since brands don’t create wealth customers do.Brand positioning starts with a frame of reference, which signals to consumers the goal they can expect to achieve. Customers have expectations that they attach to brands. Over time those expectations change and it’s up to the brand to change accordingly. The brand and the category it competes in are not static things.Consumer’s change a
In that circumstances the number one goal of Internet sales strategy should be to give to potential buyers the information that will influence their final sales decision. People come to website looking for information, not for a storefront or a shopping cart. That means the storefronts and shopping carts can be important parts of the strategy - but they shouldn't be the main strategy.
Let's have a simple example.
I hope that some of you who read this article will click on the little link at the end to become new subscribes of my eZine. Let's say this could be my goal. But in order to reach your membership, I'm first giving you a large dose of free and useful information.
Why? As Hamlet said, this is the question!
Think of the benefits this article provides to me. By reading it:
1. I can show you that I know what I know.
2. I've created a dialogue ( built a relation) with you.
3. I've increased your confidence in me.
4. I've given you something of value for free. (you have no obligation to give me something in return).
Remember that the process is more important than objective? In other words, what I have done: I've initiated a relationship with you. I did not ask you to be my subscribers. But by giving you this information, I've initiated communication with you and, quite possible, I increased your confidence in me. At the bottom of this article there is a brief note regarding me and my eZine without any command. Because I hope you already trust in me, you might think that my product is good also, and because the sign up is also for free, may be I do convinced you to click the link to my MCF Newsletter.
In the
How To Turn Your eBook Into A Massive Information Marketing Business!
Do you have an e-book? Is it doing well? Most people feel satisfied if they have an e-book that is selling well. What they don’t realize however, is if they adopt three simple strategies, they can double or triple their profits.You see it’s not enough to just sell an e-book. You should be looking at the bigger picture. The bigger picture involves converting your e-book into an information marketing empire.How do you do that?Secret #1 – Add AudioIf
will click on the little link at the end to become new subscribes of my eZine. Let's say this could be my goal. But in order to reach your membership, I'm first giving you a large dose of free and useful information.
Do you have an e-book? Is it doing well? Most people feel satisfied if they have an e-book that is selling well. What they don’t realize however, is if they adopt three simple strategies, they can double or triple their profits.You see it’s not enough to just sell an e-book. You should be looking at the bigger picture. The bigger picture involves converting your e-book into an information marketing empire.How do you do that?Secret #1 – Add AudioIf
Why? As Hamlet said, this is the question!
Think of the benefits this article provides to me. By reading it:
1. I can show you that I know what I know.
2. I've created a dialogue ( built a relation) with you.
3. I've increased your confidence in me.
4. I've given you something of value for free. (you have no obligation to give me something in return).
Remember that the process is more important than objective? In other words, what I have done: I've initiated a relationship with you. I did not ask you to be my subscribers. But by giving you this information, I've initiated communication with you and, quite possible, I increased your confidence in me. At the bottom of this article there is a brief note regarding me and my eZine without any command. Because I hope you already trust in me, you might think that my product is good also, and because the sign up is also for free, may be I do convinced you to click the link to my MCF Newsletter.
In the
The Importance of Background Checks
Most businesses deal with sensitive information at some level. This may range from handling social security numbers, credit card information, drivers license information and other types of personal information. In order to assure clients and customers that their information is being handled properly, it is the duty of the business owner to take the necessary step in getting a thorough background check on all employees. Personal and professional references are still a good method, however, they
br>
Remember that the process is more important than objective? In other words, what I have done: I've initiated a relationship with you. I did not ask you to be my subscribers. But by giving you this information, I've initiated communication with you and, quite possible, I increased your confidence in me. At the bottom of this article there is a brief note regarding me and my eZine without any command. Because I hope you already trust in me, you might think that my product is good also, and because the sign up is also for free, may be I do convinced you to click the link to my MCF Newsletter.
Most businesses deal with sensitive information at some level. This may range from handling social security numbers, credit card information, drivers license information and other types of personal information. In order to assure clients and customers that their information is being handled properly, it is the duty of the business owner to take the necessary step in getting a thorough background check on all employees. Personal and professional references are still a good method, however, they
In the same way, this weekend eZine offers constant a lot of information for small business on the Internet, about the Internets and its secrets, about many available jobs I am informed, refreshes your life with pieces of good humor. I continue to communicate with you in mutual benefit.
Conclusion:
The great advantage of the Internet is *not* your ability to sell your product along side companies that are ten times your size, but your ability to *get information* to potential buyers about your product!
Think all the time of a potential buyer of your product or service. Is your website giving them the information they need? If they are permanently stormed by the sharp buying competition, are you giving them all the detailed information they need to choose you?
Remember that the process is more important than the objective.
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