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Digg it UP - Planning for Success - A Positive Approach
Public relations and advertising are both great ways to reach key audiences. However, I think PR should be the foundation upon which all other marketing communications tactics are built.Now, it is true that you have more control over your initial advertising message than you do over your public relations generated messages. You pay for that luxury and that is the problem.Your audience knows that you paid for the message delivery and immediately discounts it because it is from you. Also, your advertising message has
WHO: In the first instance Bill himself and then by others as the subscriber base grows
HOW MUCH: The budget is under $50 a month
Bill's next step is to start to put together the Action Plan in more detail. This is a very important stage of the overall plan because it focuses on specifics:
* how many hours is he going to devote?
* which specific advertising media is he going to use and how often?
* which advertisements is he going to use?
When getting down to the nitty gritty of executing his plan, Bill will try to keep in mind:
* his daily advertising routine (stick to it)
* whether he is keeping to the budget
* his target
When considering yo
Over one-fourth of 2006 is history. What did you accomplished in this quarter of the year toward fulfilling your New Year's Resolution?If you are like most people you will have fallen behind in accomplishing your resolutions for 2006 or abandoned them entirely. That is a harsh reality, not easy to face. But it's not too late to make the effort to turn your good resolutions into accomplishments.A New Year Begins TodayThere are 10 actions you can take to help turn your resolutions into achievements by the
A good many of these people may well have never considered a plan of action as part of their daily marketing activities. Others may think they are too busy to spare any time for planning. Still others may feel they do need to plan, can see the benefits to be gained from planning, but don't think their skills or personality are suited to this task.
It seems perfectly clear to me that without planning, the long term success of any business,large or small, is unlikely to be realised!
A plan need not be elaborate. It need not be detailed, but you should at least commit something to paper.
Start off by taking a positive view of planning. Don't just look at it as 'another boring chore I've got to do'. Say to yourself 'This is my plan for success.'
Also consider the following benefits to be gained from good planning:
* you can meet deadlines
* you can meet or even exceed your targets
* you can create a feeling of achievement for each step you fulfill
* you can monitor and control your marketing activities to greater effect
* you can initiate improvements
* you can achieve personal growth and success
Once you have accepted that planning for success is a positive thing, it is then time to think about your goals. And just what do you want to achieve? Why are you marketing this or that product in the first place? Do you know what your short term and long term aims are?
Answering these questions accurately will enable you to take a big step forward to achieving whatever goals you ultimately set yourself. So what are your goals? And how do you plan to achieve them?
The great thing about targets is they give you a way to measure your performance and give you a sense of direction - you are going somewhere. It is important also to consider that in order for your goals to have substance and meaning they should satisfy the following criteria:
* they should be achievable
* they should be measurable
* they should be challenging though NOT impossible
Here are THREE achievable, measurable and challenging goals that Bill, an Ezine owner, has set himself:
* to get 200 subscribers within the first three months following launch * to ensure that AT LEAST 70% of subscribers are still in place after 6 months * to increase the number of subscribers by 800 in the year following the initial 6 month target
What three goals relating to your business can you think of that meet the above criteria? Write them down.
Now let's look more in depth at each of Bill's goals to see how he can evolve an Action Plan that will enable him to meet each goal in a systematic, cost-effective way.
In order to work out the Action Plan he should consider a set of specific questions he should ask. These questions are:
When should this happen? How is it going to be carried out? Who is going to do it? How much is it going to cost?
GOAL ONE: To bring in 30 subscribers
WHEN: Within the first 30 days
HOW: By advertising in Ezines, on PPC Search Engines, via opt-in email lists, and via other media such as Classified Ad sites and also offline via magazines and periodicals
WHO: In the first instance Bill himself and then by others as the subscriber base grows
HOW MUCH: The budget is under $50 a month
Bill's next step is to start to put together the Action Plan in more detail. This is a very important stage of the overall plan because it focuses on specifics:
* how many hours is he going to devote?
* which specific advertising media is he going to use and how often?
* which advertisements is he going to use?
When getting down to the nitty gritty of executing his plan, Bill will try to keep in mind:
* his daily advertising routine (stick to it)
* whether he is keeping to the budget
* his target
When considering yo
The highest achievers in sales are often those who have mastered tight rope walking. Now, of course, I don’t mean literally tight rope walking! However, the best salespeople are those who can reach the perfect balance between empathy and genuine interest in the customer and having that killer instinct.I’ve often found myself a little too focused on the former. I’ve always loved being in sales because of the interaction with people and the ability to actually to try and help them. I know that this is not the case with all top sa
Also consider the following benefits to be gained from good planning:
* you can meet deadlines
* you can meet or even exceed your targets
* you can create a feeling of achievement for each step you fulfill
* you can monitor and control your marketing activities to greater effect
* you can initiate improvements
* you can achieve personal growth and success
Once you have accepted that planning for success is a positive thing, it is then time to think about your goals. And just what do you want to achieve? Why are you marketing this or that product in the first place? Do you know what your short term and long term aims are?
Answering these questions accurately will enable you to take a big step forward to achieving whatever goals you ultimately set yourself. So what are your goals? And how do you plan to achieve them?
The great thing about targets is they give you a way to measure your performance and give you a sense of direction - you are going somewhere. It is important also to consider that in order for your goals to have substance and meaning they should satisfy the following criteria:
* they should be achievable
* they should be measurable
* they should be challenging though NOT impossible
Here are THREE achievable, measurable and challenging goals that Bill, an Ezine owner, has set himself:
* to get 200 subscribers within the first three months following launch * to ensure that AT LEAST 70% of subscribers are still in place after 6 months * to increase the number of subscribers by 800 in the year following the initial 6 month target
What three goals relating to your business can you think of that meet the above criteria? Write them down.
Now let's look more in depth at each of Bill's goals to see how he can evolve an Action Plan that will enable him to meet each goal in a systematic, cost-effective way.
In order to work out the Action Plan he should consider a set of specific questions he should ask. These questions are:
When should this happen? How is it going to be carried out? Who is going to do it? How much is it going to cost?
GOAL ONE: To bring in 30 subscribers
WHEN: Within the first 30 days
HOW: By advertising in Ezines, on PPC Search Engines, via opt-in email lists, and via other media such as Classified Ad sites and also offline via magazines and periodicals
WHO: In the first instance Bill himself and then by others as the subscriber base grows
HOW MUCH: The budget is under $50 a month
Bill's next step is to start to put together the Action Plan in more detail. This is a very important stage of the overall plan because it focuses on specifics:
* how many hours is he going to devote?
* which specific advertising media is he going to use and how often?
* which advertisements is he going to use?
When getting down to the nitty gritty of executing his plan, Bill will try to keep in mind:
* his daily advertising routine (stick to it)
* whether he is keeping to the budget
* his target
When considering yo
Firstly, I would have assumed you have already signed up with Clickbank as an affiliate. If you have not, please proceed to their website to register.Selecting the right product to promote. This is actually one of the trickiest to do. Do you select a popular one and risk being in an over-crowded market? Do you select a new product? But risk low popularity and sales? How about a “middle” product? And risk being mediocre? As you can see, it really takes a lot of skill and experience to select the right products.
The great thing about targets is they give you a way to measure your performance and give you a sense of direction - you are going somewhere. It is important also to consider that in order for your goals to have substance and meaning they should satisfy the following criteria:
* they should be achievable
* they should be measurable
* they should be challenging though NOT impossible
Here are THREE achievable, measurable and challenging goals that Bill, an Ezine owner, has set himself:
* to get 200 subscribers within the first three months following launch * to ensure that AT LEAST 70% of subscribers are still in place after 6 months * to increase the number of subscribers by 800 in the year following the initial 6 month target
What three goals relating to your business can you think of that meet the above criteria? Write them down.
Now let's look more in depth at each of Bill's goals to see how he can evolve an Action Plan that will enable him to meet each goal in a systematic, cost-effective way.
In order to work out the Action Plan he should consider a set of specific questions he should ask. These questions are:
When should this happen? How is it going to be carried out? Who is going to do it? How much is it going to cost?
GOAL ONE: To bring in 30 subscribers
WHEN: Within the first 30 days
HOW: By advertising in Ezines, on PPC Search Engines, via opt-in email lists, and via other media such as Classified Ad sites and also offline via magazines and periodicals
WHO: In the first instance Bill himself and then by others as the subscriber base grows
HOW MUCH: The budget is under $50 a month
Bill's next step is to start to put together the Action Plan in more detail. This is a very important stage of the overall plan because it focuses on specifics:
* how many hours is he going to devote?
* which specific advertising media is he going to use and how often?
* which advertisements is he going to use?
When getting down to the nitty gritty of executing his plan, Bill will try to keep in mind:
* his daily advertising routine (stick to it)
* whether he is keeping to the budget
* his target
When considering yo
Did you know that you can develop an information product and then simply sit back and watch other people take care of marketing and logistics for you? No, you’re not gonna hear about hiring a whole division of staff to do your job for you; instead, I’m going to tell you about a very simple way in which you can sell your product completely on auto-pilot and pocket the cash while others do the hard stuff for you.Whenever affiliate programs are mentioned, the first thing that normally comes to mind is the prospect of becoming an a
What three goals relating to your business can you think of that meet the above criteria? Write them down.
Now let's look more in depth at each of Bill's goals to see how he can evolve an Action Plan that will enable him to meet each goal in a systematic, cost-effective way.
In order to work out the Action Plan he should consider a set of specific questions he should ask. These questions are:
When should this happen? How is it going to be carried out? Who is going to do it? How much is it going to cost?
GOAL ONE: To bring in 30 subscribers
WHEN: Within the first 30 days
HOW: By advertising in Ezines, on PPC Search Engines, via opt-in email lists, and via other media such as Classified Ad sites and also offline via magazines and periodicals
WHO: In the first instance Bill himself and then by others as the subscriber base grows
HOW MUCH: The budget is under $50 a month
Bill's next step is to start to put together the Action Plan in more detail. This is a very important stage of the overall plan because it focuses on specifics:
* how many hours is he going to devote?
* which specific advertising media is he going to use and how often?
* which advertisements is he going to use?
When getting down to the nitty gritty of executing his plan, Bill will try to keep in mind:
* his daily advertising routine (stick to it)
* whether he is keeping to the budget
* his target
When considering yo
Ebay Feedback Transfer is a growing trend. Many new and competing auctions sites to eBay offer to import your eBay feedback so you don't have to start afresh when you either sell or buy on these alternative sites. For both sellers and buyers, this is overall a good development as it helps establish credibility.Obviously you'd only want to transfer your feedback if it was mostly positive, in the event it contains some negative comments you'd rather others didn't see then it would be best to start rebuilding it.Feedback in
WHO: In the first instance Bill himself and then by others as the subscriber base grows
HOW MUCH: The budget is under $50 a month
Bill's next step is to start to put together the Action Plan in more detail. This is a very important stage of the overall plan because it focuses on specifics:
* how many hours is he going to devote?
* which specific advertising media is he going to use and how often?
* which advertisements is he going to use?
When getting down to the nitty gritty of executing his plan, Bill will try to keep in mind:
* his daily advertising routine (stick to it)
* whether he is keeping to the budget
* his target
When considering your own marketing campaign always think to yourself that EVERY day you follow your Action Plan is a step closer to the achievement of your goal!
Copyright 2005 Robert Evans
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