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Digg it UP - How to Leverage the Internet in MLM
STOP and picture what it would be like to have TOTAL Financial Freedom, or to be Rich or Wealthy and have FULL CONTROL over your life. Certainly financial freedom is something we are all striving for... right!?! I mean who wants to work for the rest of your life and have nothing to show for it?...or... Who is happy living paycheck-to-paycheck and having someone else control how much money you can make?...or... Who likes being told what time you have to wake up every morning, what you must do everyday, and what time you can go home in the evening?...or... Who enjoys earning just enough to pay off your bills, but never having enough left over to build savings or even to 'splurg
Don’t trick your prospects into attending a meeting or live presentation if they are unaware that your business is MLM. This turns people off, and makes them feel manipulated and it puts you in a position where you may have to deal with those objections yourself.
Use a system that informs the prospect of the MLM nature of your business without your input. That way, you will not attract difficult questions from your prospect. If your prospect is completely un-accepting of the MLM business model, they will bow out of the process at this point.
By using a video or other tool to inform your prospect
Ben Mack has burst onto the Internet Marketing scene out of nowhere. Launching a very novel campaign to sell his book and brand himself online.Who is this Ben Mack guy? He burst onto the Internet Marketing scene out of nowhere, picking up many friends in high places along the way, including Mark Joyner, Jay Abraham, Jay Conrad Levinson, Dave Lakhani, Jeff Gitomer, Marlon Sanders. He's joint ventured with the usual suspects to blitz the Internet Marketing community with his latest book, Think Two Products Ahead: Secrets the Big Advertising Agencies Don't Want You to Know and How to Use Them for Bigger Profits , which rose to #1 on Amazon Business Best Seller list.Mack is a welcome addition to
Your marketing system should fulfill four critical functions in order to peek the interest of your prospect to the point where they either come back to you for more information, or they remove themselves from the prospect pool.
First of all, your system should promote you as a professional. This adds to your credibility and makes it much easier for your prospects to understand that you are serious about your business and that you are capable of helping them.
To accomplish this, whatever resource you use to begin to promote your business should somehow be professionally labeled or marked as coming from you. This is not to say that you must be the author or presenter of the material, but that material should be accompanied buy some promotional entity which depicts you as the deliverer of professional information.
If your resources are on-line, you should have a professional looking photo and/or a short professional bio on the web site.
By promoting yourself first as a reliable source of information, you will build trust and rapport with your prospects, increasing their chances of allowing you the privilege of helping them solve their unwanted condition.
The second critical function of your marketing system should be to emotionally engage your prospect so that they can relate to the information on a personal level. By presenting an emotionally compelling presentation, your prospect’s mind will be more accepting to the information that follows.
Remember that the reason your prospect is examining your information in the first place is because they have indicated a specific discontent that they need to have serviced. Your marketing system should remind them of the feelings of discontent that they experience, so that they become excited about the possibility of solving that discontent.
Since most decisions are made based on how we feel, it is critical that your prospect become emotionally involved. This emotional involvement will help your prospect to make the decision to continue exploring your information.
Appeal to your prospects emotional senses using specific questioning, a generic audio, video or on-line presentation which brings your prospect’s sense of discontent back to the surface in order to prepare them for the next step.
The third function of your marketing system should be to educate your prospect so that your prospect is clear that this is a network marketing business.
In a previous article entitled “100% Rejection Free MLM Prospecting”, I provided the following advice, and it’s worth repeating here because it is highly critical to the effectiveness of your on-line prospecting initiatives:
Don’t trick your prospects into attending a meeting or live presentation if they are unaware that your business is MLM. This turns people off, and makes them feel manipulated and it puts you in a position where you may have to deal with those objections yourself.
Use a system that informs the prospect of the MLM nature of your business without your input. That way, you will not attract difficult questions from your prospect. If your prospect is completely un-accepting of the MLM business model, they will bow out of the process at this point.
By using a video or other tool to inform your prospect
So you got a your own weblog. Everything looks great, you have nice layout, some nice pictures and last but not least excellent articles.You also update your blog on a regular basis but nobody seems to read it ! You start to think where did I go wrong. Well if your blog is really good you just need to be patient. Also make sure you submit your blog to directories specialized in blogs and search engines.But even if you did all this you might get not the amount of readers you wished for.Get unlimited readers for you blog !Smart people started to notice blogs are very popular so they came up with a great ideas. Blogexplosion.com is such
If your resources are on-line, you should have a professional looking photo and/or a short professional bio on the web site.
By promoting yourself first as a reliable source of information, you will build trust and rapport with your prospects, increasing their chances of allowing you the privilege of helping them solve their unwanted condition.
The second critical function of your marketing system should be to emotionally engage your prospect so that they can relate to the information on a personal level. By presenting an emotionally compelling presentation, your prospect’s mind will be more accepting to the information that follows.
Remember that the reason your prospect is examining your information in the first place is because they have indicated a specific discontent that they need to have serviced. Your marketing system should remind them of the feelings of discontent that they experience, so that they become excited about the possibility of solving that discontent.
Since most decisions are made based on how we feel, it is critical that your prospect become emotionally involved. This emotional involvement will help your prospect to make the decision to continue exploring your information.
Appeal to your prospects emotional senses using specific questioning, a generic audio, video or on-line presentation which brings your prospect’s sense of discontent back to the surface in order to prepare them for the next step.
The third function of your marketing system should be to educate your prospect so that your prospect is clear that this is a network marketing business.
In a previous article entitled “100% Rejection Free MLM Prospecting”, I provided the following advice, and it’s worth repeating here because it is highly critical to the effectiveness of your on-line prospecting initiatives:
Don’t trick your prospects into attending a meeting or live presentation if they are unaware that your business is MLM. This turns people off, and makes them feel manipulated and it puts you in a position where you may have to deal with those objections yourself.
Use a system that informs the prospect of the MLM nature of your business without your input. That way, you will not attract difficult questions from your prospect. If your prospect is completely un-accepting of the MLM business model, they will bow out of the process at this point.
By using a video or other tool to inform your prospect
Machiavelli said that “The first opinion which one forms of a prince, and of his understanding, is by observing the men he has around him; and when they are capable and faithful he may always be considered wise”.Similarly the selection of the employees in the modern organization is critical as they are the most valuable assets of the organization. Machiavelli proposed that those should be hired who believe in the grandness of the task and greatness of the leader rather than who are simply driven by other factors like money and reputation (Knowledge@Wharton, 2003). As per him the people looking for money and reputation will leave the moment they will get it better somewhere else.Secondly all t
Remember that the reason your prospect is examining your information in the first place is because they have indicated a specific discontent that they need to have serviced. Your marketing system should remind them of the feelings of discontent that they experience, so that they become excited about the possibility of solving that discontent.
Since most decisions are made based on how we feel, it is critical that your prospect become emotionally involved. This emotional involvement will help your prospect to make the decision to continue exploring your information.
Appeal to your prospects emotional senses using specific questioning, a generic audio, video or on-line presentation which brings your prospect’s sense of discontent back to the surface in order to prepare them for the next step.
The third function of your marketing system should be to educate your prospect so that your prospect is clear that this is a network marketing business.
In a previous article entitled “100% Rejection Free MLM Prospecting”, I provided the following advice, and it’s worth repeating here because it is highly critical to the effectiveness of your on-line prospecting initiatives:
Don’t trick your prospects into attending a meeting or live presentation if they are unaware that your business is MLM. This turns people off, and makes them feel manipulated and it puts you in a position where you may have to deal with those objections yourself.
Use a system that informs the prospect of the MLM nature of your business without your input. That way, you will not attract difficult questions from your prospect. If your prospect is completely un-accepting of the MLM business model, they will bow out of the process at this point.
By using a video or other tool to inform your prospect
Get your site exposed. Are you ruining your own campaign?Marketing is not something to be forgotten when delving into an online business. Marketing is in fact just as, if not even more important today in promoting a website than any offline business. So what does it take to market on online business? Well, it’s the newest strategy on the market and it’s called Search Engine Marketing.In the same way a business would choose an advertising company to lead an advertising campaign, an online business should choose an online advertising company to lead their search engine marketing campaign. Effective marketing requires the experience and expertise of professional advertisers. For a website
Appeal to your prospects emotional senses using specific questioning, a generic audio, video or on-line presentation which brings your prospect’s sense of discontent back to the surface in order to prepare them for the next step.
The third function of your marketing system should be to educate your prospect so that your prospect is clear that this is a network marketing business.
In a previous article entitled “100% Rejection Free MLM Prospecting”, I provided the following advice, and it’s worth repeating here because it is highly critical to the effectiveness of your on-line prospecting initiatives:
Don’t trick your prospects into attending a meeting or live presentation if they are unaware that your business is MLM. This turns people off, and makes them feel manipulated and it puts you in a position where you may have to deal with those objections yourself.
Use a system that informs the prospect of the MLM nature of your business without your input. That way, you will not attract difficult questions from your prospect. If your prospect is completely un-accepting of the MLM business model, they will bow out of the process at this point.
By using a video or other tool to inform your prospect
How do you turn what you love into something that is profitable? It is not an easy task and there are some questions you should ask yourself before delving into something you “think” would be a perfect business for you.Often, when people think they have a passion or desire to be doing something else, they fail to ask themselves if they have what it takes to make it on their own. It is easy to collect a weekly paycheck, but working for the income you desire means sweat, tears, and even more tears. It also means sometimes missing a few bills because you could not drum up the business you needed.Start by taking an assessment of your current finances and standard of living. Do you currently l
Don’t trick your prospects into attending a meeting or live presentation if they are unaware that your business is MLM. This turns people off, and makes them feel manipulated and it puts you in a position where you may have to deal with those objections yourself.
Use a system that informs the prospect of the MLM nature of your business without your input. That way, you will not attract difficult questions from your prospect. If your prospect is completely un-accepting of the MLM business model, they will bow out of the process at this point.
By using a video or other tool to inform your prospect that your business in Network Marketing, you allow the prospect to absorb and consider that information on their own time on their own terms. They will be much more appreciative of this consideration than if they had invested time to attend a lengthy “opportunity meeting”
You want to know if your prospect is resistant to the MLM business model at this point so that you can stop investing time in trying to recruit someone who does not want to be recruited. This is a major problem area for most inexperienced network marketers.
The fourth function of your marketing system is to pre-qualify your prospect by requiring some sort of action on the part of the prospect.
Maybe they have to fill in a form on-line, or complete a short questionnaire. If your prospect completes the required action, after they have been educated, that will tell you that your prospect understands that your business is MLM and they are accepting of the concept and they are likely open to exploring your offerings further…otherwise they would not have completed the process.
The reason this is so important is because by giving your prospect a task to complete, you are pre-qualifying their level of commitment to solving their discontent, and you are giving them an easy way out in that if they decide that they are not interested in following through any further, they simply wont complete the task.
This removes the rejection factor completely from the equation, and allows you to invest your time only with those prospects who have demonstrated a sincere interest by completing the tasks requested of them.
The marketing system that I use is a compilation of generic systems, connected together to form an effective and easy to follow marketing and pre-qualification system which can be used by any network marketing professional in any network marketing business.
I recommend that you visit the MLM Executive Roundtable website at the URL below and subscribe to the MLM Daily Meeting Minute, a free 30 day audio program that will provide you with proven Network Marketing tips, hints and suggestions each day for 30 days.
Copyright 2005 Steve Lowell
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