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Digg it UP - De-Mystifying Catalog Design
The Yellow Page Directory is an Annual EventIt won’t be long before the 2007 Yellow Page directory goes to press. So expect a visit from your sales person one of these days. Don’t let him or her catch you by surprise. A little time getting ready for that visit ahead of time will save you money month after month.Traps Most Business Owners Fall For- Putting things off
Provide a taste of what’s inside – use top sellers
Point to purpose of catalog – is there a season or other reason
Focus on merchandise – you are what you sell
Convey company image – ALWAYS be consistent with your brand
Provide stopping power and reason to go inside – there’s a lot of competition out there
Highlight new products – especially if you carry the same items each month
Sell company services/policies/extras – sell your customer service
Most professional commercial printing companies ensure the quality of their products through different stages of the printing processes. There are many professional commercial printing services such as graphic design and illustration, full color offset printing, desktop publishing or electronic pre-press, bindery and finishing, film output and assembly and computerized mail management services. Profe
An online version of your print catalog is highly recommended – the USPS reports that 55% of online shoppers shop with a printed catalog in hand. Cover these five areas with the help of advertising professionals who will design, photograph, write -- and get your catalog online.
1. Product Photography
High Quality – poor quality photos diminish your credibility
Image Focus – whether sharp or selective, be consistent with your brand
Color – accuracy is a must and depends on paper, prepress, and printing
Consistency – of style regardless of type (silo, background, location)
Visual interest – all your photos should be interesting to look at
Space allotment – bigger is better, use as much space as possible
2. Product Copy
Balancing act – romance with personality plus descriptive information of product
Always benefit driven – customers want to know “What’s in it for me?”
Always credible – accurate, authoritative, helpful and informative
Targeted to the audience – know who you’re speaking to and use appropriate language
Easy to read and understand – readers don’t want to have to figure it out for themselves
Space allotment & size – consider brand, product being sold, and target audience
3. Page Layout
Product is focus – quick identification of what’s being sold
Price point visibly noticeable – especially if price is your niche
Clean and simple and easy to shop – readers usually don’t spend a lot of time
Consistent in format and purpose – all pages should look like they’re from the same brand
Space allotment – good design sense is key here
White space – rest for the eye is critical
Location of information/order form – make it easy for the customer to purchase
Overall print quality – must be consistent with your brand
4. Front Cover
An invitation – inviting the reader to open the catalog
Provide a taste of what’s inside – use top sellers
Point to purpose of catalog – is there a season or other reason
Focus on merchandise – you are what you sell
Convey company image – ALWAYS be consistent with your brand
Provide stopping power and reason to go inside – there’s a lot of competition out there
Highlight new products – especially if you carry the same items each month
Sell company services/policies/extras – sell your customer service r
Whether you’ve created a corporation or limited liability company, you must maintain records. Here’s a primer on the basic corporate records you need to maintain.Corporate RecordsWhen forming a corporation or limited liability company, you are creating an entity independent from yourself. In so doing, this independent entity must take actions for itself, not you. For instance, a corpora
High Quality – poor quality photos diminish your credibility
Image Focus – whether sharp or selective, be consistent with your brand
Color – accuracy is a must and depends on paper, prepress, and printing
Consistency – of style regardless of type (silo, background, location)
Visual interest – all your photos should be interesting to look at
Space allotment – bigger is better, use as much space as possible
2. Product Copy
Balancing act – romance with personality plus descriptive information of product
Always benefit driven – customers want to know “What’s in it for me?”
Always credible – accurate, authoritative, helpful and informative
Targeted to the audience – know who you’re speaking to and use appropriate language
Easy to read and understand – readers don’t want to have to figure it out for themselves
Space allotment & size – consider brand, product being sold, and target audience
3. Page Layout
Product is focus – quick identification of what’s being sold
Price point visibly noticeable – especially if price is your niche
Clean and simple and easy to shop – readers usually don’t spend a lot of time
Consistent in format and purpose – all pages should look like they’re from the same brand
Space allotment – good design sense is key here
White space – rest for the eye is critical
Location of information/order form – make it easy for the customer to purchase
Overall print quality – must be consistent with your brand
4. Front Cover
An invitation – inviting the reader to open the catalog
Provide a taste of what’s inside – use top sellers
Point to purpose of catalog – is there a season or other reason
Focus on merchandise – you are what you sell
Convey company image – ALWAYS be consistent with your brand
Provide stopping power and reason to go inside – there’s a lot of competition out there
Highlight new products – especially if you carry the same items each month
Sell company services/policies/extras – sell your customer service
Procurement consulting can be done on the Internet and many other companies provide consultation services for a fee. These consultants are usually experts in economics or related fields that can study, understand, and even predict the market trends. This makes them useful in the long term because they are capable of cutting costs for the company by providing legal and financial advice.Buyers c
Always benefit driven – customers want to know “What’s in it for me?”
Always credible – accurate, authoritative, helpful and informative
Targeted to the audience – know who you’re speaking to and use appropriate language
Easy to read and understand – readers don’t want to have to figure it out for themselves
Space allotment & size – consider brand, product being sold, and target audience
3. Page Layout
Product is focus – quick identification of what’s being sold
Price point visibly noticeable – especially if price is your niche
Clean and simple and easy to shop – readers usually don’t spend a lot of time
Consistent in format and purpose – all pages should look like they’re from the same brand
Space allotment – good design sense is key here
White space – rest for the eye is critical
Location of information/order form – make it easy for the customer to purchase
Overall print quality – must be consistent with your brand
4. Front Cover
An invitation – inviting the reader to open the catalog
Provide a taste of what’s inside – use top sellers
Point to purpose of catalog – is there a season or other reason
Focus on merchandise – you are what you sell
Convey company image – ALWAYS be consistent with your brand
Provide stopping power and reason to go inside – there’s a lot of competition out there
Highlight new products – especially if you carry the same items each month
Sell company services/policies/extras – sell your customer service
There are many avenues for success. Sometimes, success is just a door away; once you have to right key, success will fall into your hands. But in business, success is not gained through luck alone. It will not come to you unless you do something to achieve it.Success is the goal of all businessmen. And because of this, it always becomes the top priority in business. But success is intangible,
Clean and simple and easy to shop – readers usually don’t spend a lot of time
Consistent in format and purpose – all pages should look like they’re from the same brand
Space allotment – good design sense is key here
White space – rest for the eye is critical
Location of information/order form – make it easy for the customer to purchase
Overall print quality – must be consistent with your brand
4. Front Cover
An invitation – inviting the reader to open the catalog
Provide a taste of what’s inside – use top sellers
Point to purpose of catalog – is there a season or other reason
Focus on merchandise – you are what you sell
Convey company image – ALWAYS be consistent with your brand
Provide stopping power and reason to go inside – there’s a lot of competition out there
Highlight new products – especially if you carry the same items each month
Sell company services/policies/extras – sell your customer service
Are you selling goods or services to commercial customers or to the government? If so, you are probably used to the idea of having to wait up to 60 days to get your invoices paid. However, waiting to get paid can be challenging, especially if you have business expenses that can’t wait. That is where a factoring company can help you.Factoring companies can provide you with financing, based on
Provide a taste of what’s inside – use top sellers
Point to purpose of catalog – is there a season or other reason
Focus on merchandise – you are what you sell
Convey company image – ALWAYS be consistent with your brand
Provide stopping power and reason to go inside – there’s a lot of competition out there
Highlight new products – especially if you carry the same items each month
Sell company services/policies/extras – sell your customer service right up front
5. Company Policies and Services
Guarantee – strong return policy visually evident
Make shopping simple – customers will go elsewhere if not
Ordering info – placed where easy to find
Web address – placed where it’s easy to find, and specify online services
Personalize and caring feeling – utilizing demographic information and purchasing history
Going beyond basic services – poor or non-existent customer service is not an option
Honesty and Sincerity – be your image. Don’t ever promise what you cannot deliver
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