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Digg it UP - The 13 Key Success Factors Of A Well-Executed Joint Venture
Many people have asked me what was the secret to our market domination? Hello, my name is Lance Winslow and I am the founder of The Car Wash Guys. Before now I have not disclosed my secrets of grass roots market; a strategic plan we used city after city to market our franchised outlets in 23 states. I named the plan Bonzai and Blitz Marketing. Yes, Bonzai is spelled incorrectly. Bonsai is the correct spelling for the plant and to this day I do not know the actual spelling for the Japanese Battle Call, but I do know how to say it and what it means to our team. I have never been a champion spelle
11. Has The Sales Letter, Price Of The Product Or Service, Etc. Been Tested?
A tested sales letter, etc. will be a lot more lucrative than one that hasn’t been tested at all.
If the price hasn’t been tested, you are most likely going to be losing a lot in sales. You should test to determine the price that sells the most.
12. Is The Endorsee A Well-Known And Trusted Expert ?
The more the product or service owner is trusted and considered to be an expert in his or her field, the more the Joint Venture will have the potential to be profitable.
13. Are The Prospects Rich? Or At Least Well-Off?
This pretty much ties in with the frequency. Most rich people spend a LOT of money to learn as much as they possi
Perhaps the simplest definition of a blog is that of a journal or serial newsletter that provides fresh content for the reading on a timely basis. However what most people don’t realize is that a blog is not just a virtual space where you put your thoughts or the latest news about your products or services. It is more than just an online press release or a way of announcing things. It is also a journal that can” talk back to you” as there are usually spaces for individuals to respond to what you have to say and offer feedback. This content is a natural form of SEO that will bring intereste
You want to find a product / service that sells, and sells well. You need something that people want, not something that people need. People buy wants a lot more than they buy needs.
Is your product or service targeted towards a niche market? Is there a big demand for it? Are the customers in that market rabid for products like yours? Are they easy to reach?
2. Endorsement
One of the most important factors in the success or failure of your Joint Venture.
You have to send an endorsement (recommendation) to the list. NOT a blatant sales letter type ‘‘endorsement’’.
The endorsement has to convey the fact that the list owner is trying to help his client base, not sell them something. The endorser is doing a favor to his clients. He went out of his way for them to bring them this special offer.
That’s why you should always offer a special privileged rebate on the product or service.
Write the endorsement as if you were personally talking to someone and someone only.
3. Price Of The Product Or Service
The price has to be along the lines of the cost of what has already been sold to the list. Trying to sell a several hundred dollar product to a mailing list that’s used to buying cheap products is not a good idea.
4. How Targeted Is The List Vs. Your Product? Or Vice Versa?
The more targeted, the better. Don’t expect to make megabucks if you match a book on doll collecting with a financial newsletter or e-zine. If the offer is not very targeted, the deal will flop.
There can be exceptions to this rule however. Special occasions like Christmas, Valentine’s Day, Easter etc. can be used as a reason to buy. So you can match 2 completely unrelated businesses and the deal will probably work.
5. Relationship
Another very important factor. Always, always partner with list-owners that have a great relationship with their subscribers because the stronger the relationship, the stronger the endorsement, and the stronger the endorsement, the more sales you’ll make.
And if you have a mailing list, you should always work on building a better relationship with your subscribers. Some marketers have such great reputations and relationships with their client base that they can sell almost anything to them.
Some have been known to sell products that were priced several times higher than their competitors, and they made a killing at it. Achieving this level of trust with your subscribers should be one of your main goals, one that will benefit you for years and years to come.
6. Size Of The List
As a rule of thumb, the bigger the better. But that’s not always the case. If the subscriber base does not trust, or has little or no relationship with the list owner, doing a Joint Venture with that mailing list will be futile. If you can find a huge targeted list that has a great relationship with the list owner, you may very well be sitting on a gold mine.
7. Sales Letter (Or Copy)
The sales letter is another very important factor. The higher the conversion rate (or visitor value), the more profits you will be making.
8. Recency
Have the prospects recently bought products similar to the one you’re trying to sell? If so, it’s a very good sign. The best prospects are the ones who bought within the last 4-6 weeks. These folks will be the most responsive. But don’t mail sooner than 3 weeks apart.
9. Frequency
Do the prospects regularly buy products and services similar to yours? Another very good sign. If they have often bought stuff like yours, they’ll probably want to buy more.
10. The “High-Passion Index” Of Your Target Market
You’ll have a lot more luck selling to folks who are really passionate about whatever you are selling. Golfers, for example, have been known to spend small fortunes just to take a stroke or two off of their game.
11. Has The Sales Letter, Price Of The Product Or Service, Etc. Been Tested?
A tested sales letter, etc. will be a lot more lucrative than one that hasn’t been tested at all.
If the price hasn’t been tested, you are most likely going to be losing a lot in sales. You should test to determine the price that sells the most.
12. Is The Endorsee A Well-Known And Trusted Expert ?
The more the product or service owner is trusted and considered to be an expert in his or her field, the more the Joint Venture will have the potential to be profitable.
13. Are The Prospects Rich? Or At Least Well-Off?
This pretty much ties in with the frequency. Most rich people spend a LOT of money to learn as much as they possi
When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are the issues business owners and their employees minimally need to be aware of in their day-to-day online communications.1. SUBJECT: Field: The SUBJECT: field is the window into your e-mail and can many times determine even if your e-mail will be opened. If this is your first contact with a c
Write the endorsement as if you were personally talking to someone and someone only.
3. Price Of The Product Or Service
The price has to be along the lines of the cost of what has already been sold to the list. Trying to sell a several hundred dollar product to a mailing list that’s used to buying cheap products is not a good idea.
4. How Targeted Is The List Vs. Your Product? Or Vice Versa?
The more targeted, the better. Don’t expect to make megabucks if you match a book on doll collecting with a financial newsletter or e-zine. If the offer is not very targeted, the deal will flop.
There can be exceptions to this rule however. Special occasions like Christmas, Valentine’s Day, Easter etc. can be used as a reason to buy. So you can match 2 completely unrelated businesses and the deal will probably work.
5. Relationship
Another very important factor. Always, always partner with list-owners that have a great relationship with their subscribers because the stronger the relationship, the stronger the endorsement, and the stronger the endorsement, the more sales you’ll make.
And if you have a mailing list, you should always work on building a better relationship with your subscribers. Some marketers have such great reputations and relationships with their client base that they can sell almost anything to them.
Some have been known to sell products that were priced several times higher than their competitors, and they made a killing at it. Achieving this level of trust with your subscribers should be one of your main goals, one that will benefit you for years and years to come.
6. Size Of The List
As a rule of thumb, the bigger the better. But that’s not always the case. If the subscriber base does not trust, or has little or no relationship with the list owner, doing a Joint Venture with that mailing list will be futile. If you can find a huge targeted list that has a great relationship with the list owner, you may very well be sitting on a gold mine.
7. Sales Letter (Or Copy)
The sales letter is another very important factor. The higher the conversion rate (or visitor value), the more profits you will be making.
8. Recency
Have the prospects recently bought products similar to the one you’re trying to sell? If so, it’s a very good sign. The best prospects are the ones who bought within the last 4-6 weeks. These folks will be the most responsive. But don’t mail sooner than 3 weeks apart.
9. Frequency
Do the prospects regularly buy products and services similar to yours? Another very good sign. If they have often bought stuff like yours, they’ll probably want to buy more.
10. The “High-Passion Index” Of Your Target Market
You’ll have a lot more luck selling to folks who are really passionate about whatever you are selling. Golfers, for example, have been known to spend small fortunes just to take a stroke or two off of their game.
11. Has The Sales Letter, Price Of The Product Or Service, Etc. Been Tested?
A tested sales letter, etc. will be a lot more lucrative than one that hasn’t been tested at all.
If the price hasn’t been tested, you are most likely going to be losing a lot in sales. You should test to determine the price that sells the most.
12. Is The Endorsee A Well-Known And Trusted Expert ?
The more the product or service owner is trusted and considered to be an expert in his or her field, the more the Joint Venture will have the potential to be profitable.
13. Are The Prospects Rich? Or At Least Well-Off?
This pretty much ties in with the frequency. Most rich people spend a LOT of money to learn as much as they possi
Did you know that the average person will spend less than 15 seconds reading your webpage? So much for all that perfectly-precise text where you describe absolutely everything you do in loving detail! Guess what-no one's reading it. They're skimming. Are you skimming now?A couple months ago I bought some website traffic analysis software so I could tell how my search engine placement is going and see what my popular pages were. I about fell over dead when I realized how quickly people click in and out, especially because I do some pay-per-click advertising that costs me over $1 pe
And if you have a mailing list, you should always work on building a better relationship with your subscribers. Some marketers have such great reputations and relationships with their client base that they can sell almost anything to them.
Some have been known to sell products that were priced several times higher than their competitors, and they made a killing at it. Achieving this level of trust with your subscribers should be one of your main goals, one that will benefit you for years and years to come.
6. Size Of The List
As a rule of thumb, the bigger the better. But that’s not always the case. If the subscriber base does not trust, or has little or no relationship with the list owner, doing a Joint Venture with that mailing list will be futile. If you can find a huge targeted list that has a great relationship with the list owner, you may very well be sitting on a gold mine.
7. Sales Letter (Or Copy)
The sales letter is another very important factor. The higher the conversion rate (or visitor value), the more profits you will be making.
8. Recency
Have the prospects recently bought products similar to the one you’re trying to sell? If so, it’s a very good sign. The best prospects are the ones who bought within the last 4-6 weeks. These folks will be the most responsive. But don’t mail sooner than 3 weeks apart.
9. Frequency
Do the prospects regularly buy products and services similar to yours? Another very good sign. If they have often bought stuff like yours, they’ll probably want to buy more.
10. The “High-Passion Index” Of Your Target Market
You’ll have a lot more luck selling to folks who are really passionate about whatever you are selling. Golfers, for example, have been known to spend small fortunes just to take a stroke or two off of their game.
11. Has The Sales Letter, Price Of The Product Or Service, Etc. Been Tested?
A tested sales letter, etc. will be a lot more lucrative than one that hasn’t been tested at all.
If the price hasn’t been tested, you are most likely going to be losing a lot in sales. You should test to determine the price that sells the most.
12. Is The Endorsee A Well-Known And Trusted Expert ?
The more the product or service owner is trusted and considered to be an expert in his or her field, the more the Joint Venture will have the potential to be profitable.
13. Are The Prospects Rich? Or At Least Well-Off?
This pretty much ties in with the frequency. Most rich people spend a LOT of money to learn as much as they possi
Most of us are familiar with using visual aids in our public speaking. Even if you are not an active public speaker yourself it is pretty certain that you have suffered from the odd day or two of ‘death by PowerPoint’. There are alternatives.One of the most memorable presentations I ever saw used a child’s toy as a prop. Jon was a project team leader. He had to give an update on his project to a group of team leaders, project managers and support staff. An audience of twenty five to thirty in all.On the face of it his subject matter was not that great. He was responsible for
7. Sales Letter (Or Copy)
The sales letter is another very important factor. The higher the conversion rate (or visitor value), the more profits you will be making.
8. Recency
Have the prospects recently bought products similar to the one you’re trying to sell? If so, it’s a very good sign. The best prospects are the ones who bought within the last 4-6 weeks. These folks will be the most responsive. But don’t mail sooner than 3 weeks apart.
9. Frequency
Do the prospects regularly buy products and services similar to yours? Another very good sign. If they have often bought stuff like yours, they’ll probably want to buy more.
10. The “High-Passion Index” Of Your Target Market
You’ll have a lot more luck selling to folks who are really passionate about whatever you are selling. Golfers, for example, have been known to spend small fortunes just to take a stroke or two off of their game.
11. Has The Sales Letter, Price Of The Product Or Service, Etc. Been Tested?
A tested sales letter, etc. will be a lot more lucrative than one that hasn’t been tested at all.
If the price hasn’t been tested, you are most likely going to be losing a lot in sales. You should test to determine the price that sells the most.
12. Is The Endorsee A Well-Known And Trusted Expert ?
The more the product or service owner is trusted and considered to be an expert in his or her field, the more the Joint Venture will have the potential to be profitable.
13. Are The Prospects Rich? Or At Least Well-Off?
This pretty much ties in with the frequency. Most rich people spend a LOT of money to learn as much as they possi
Giving gifts to your customers is a long-established way of advertising your business while showing your appreciation for their trade. Advertising business gifts run the range from imprinted key rings and rulers to expensive leather portfolios and laptop cases. Both inexpensive and exclusive executive gifts have their proper place, and choosing the right advertising business gift can leave the gift recipient feeling warm and receptive about your company.There are some rules of thumb to keep in mind when choosing your advertising business gifts. One of the more important is the 80/20 rule
11. Has The Sales Letter, Price Of The Product Or Service, Etc. Been Tested?
A tested sales letter, etc. will be a lot more lucrative than one that hasn’t been tested at all.
If the price hasn’t been tested, you are most likely going to be losing a lot in sales. You should test to determine the price that sells the most.
12. Is The Endorsee A Well-Known And Trusted Expert ?
The more the product or service owner is trusted and considered to be an expert in his or her field, the more the Joint Venture will have the potential to be profitable.
13. Are The Prospects Rich? Or At Least Well-Off?
This pretty much ties in with the frequency. Most rich people spend a LOT of money to learn as much as they possibly can. They never hesitate to invest in their education.
Copyright 2005 Gabriel Howes
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