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Digg it UP - How Nonprofit Organizations Compete
Do you know what is Googling? We hear and read that different people all over the world are Googling. It has become a house name. It is on TV already.Googling is an expression used to name the regular practice of search for things on the Internet. For example, if anyone is looking for a work at home based business opportunity; it goes to Goog
Quality of support services: Simple things like quickly turning invoices or receipts around, immediately responding to phone calls and correspondence and accurately processing paperwork - all of which can be
A mind-set is a way we organize our thinking, whether consciously or unconsciously. Most of the time, we act based on unconscious mind-sets that simply repeat what we've done most recently. In a new situation where our conscious mind is engaged, we may also repeat past behavior because when faced with a new choice, we often search through our altern
Quality of programs or technology: Many times in a for-profit company, better technology is what puts you ahead of others. R&D departments work continuously to improve existing products and to be the first to roll out new products and services. While your nonprofit probably doesn't have an R&D department, you can - and should - always be evaluating products/programs and creating new ones. Keep improving on what you've got, even if you're "the best." Don't take the status quo as acceptable, because it won't be tomorrow.
Positioning of programs or products: There are many ways to demonstrate high quality for a business, regardless of its profit status. For example, if you have a strong, large competitor you can position yourself as being smaller. You can use being smaller to promote the message that you have more one-on-one contact with constituents. Being smaller could also demonstrate your ability to do high-quality work because you pay attention to the smaller details in your organization. Have you been in business longer than your competitor? Is your staff more credentialed or more experienced? Use these facts to showcase your experience.
Quality of support services: Simple things like quickly turning invoices or receipts around, immediately responding to phone calls and correspondence and accurately processing paperwork - all of which can be
What is the 80/20 Rule?More formally the 80/20 rule is also known as the Pareto Principle. To Quote Wikipedia: "The Pareto principle… known as the 80-20 rule, the law of the vital few…Business management thinker Joseph M. Juran suggested the principle and named it after Italian economist Vilfredo Pareto, who observed that 80% of income in It
Quality of programs or technology: Many times in a for-profit company, better technology is what puts you ahead of others. R&D departments work continuously to improve existing products and to be the first to roll out new products and services. While your nonprofit probably doesn't have an R&D department, you can - and should - always be evaluating products/programs and creating new ones. Keep improving on what you've got, even if you're "the best." Don't take the status quo as acceptable, because it won't be tomorrow.
Positioning of programs or products: There are many ways to demonstrate high quality for a business, regardless of its profit status. For example, if you have a strong, large competitor you can position yourself as being smaller. You can use being smaller to promote the message that you have more one-on-one contact with constituents. Being smaller could also demonstrate your ability to do high-quality work because you pay attention to the smaller details in your organization. Have you been in business longer than your competitor? Is your staff more credentialed or more experienced? Use these facts to showcase your experience.
Quality of support services: Simple things like quickly turning invoices or receipts around, immediately responding to phone calls and correspondence and accurately processing paperwork - all of which can be
Start strong on Monday if you want better sales results at the end of the week on Friday. Here are 11 practical sales tips:1. Set your alarm clock for 30 minutes earlier every Monday morning. It's a great way to start a week of selling.2. Back your car into your garage every Sunday night. You'll begin every Monday morning headed in
Positioning of programs or products: There are many ways to demonstrate high quality for a business, regardless of its profit status. For example, if you have a strong, large competitor you can position yourself as being smaller. You can use being smaller to promote the message that you have more one-on-one contact with constituents. Being smaller could also demonstrate your ability to do high-quality work because you pay attention to the smaller details in your organization. Have you been in business longer than your competitor? Is your staff more credentialed or more experienced? Use these facts to showcase your experience.
Quality of support services: Simple things like quickly turning invoices or receipts around, immediately responding to phone calls and correspondence and accurately processing paperwork - all of which can be
All larger companies and all those who have been in the market for several business cycles are prone to an (identity) crisis. Corporate identity and the product of the company are related. This is quite important when dealing with change.In his book – “let’s make things better,” Marcel Metze writes about the Philips culture which is centered
Quality of support services: Simple things like quickly turning invoices or receipts around, immediately responding to phone calls and correspondence and accurately processing paperwork - all of which can be
ASKING for A RAISE.First find out from old-timers what is the usual procedure about this. If everyone gets a raise once a year, better wait it out. If there is no “usual,” then you begin your research. What are the salaries of similar positions in your company? What are the salaries of similar positions in other companies? What is the n
Quality of support services: Simple things like quickly turning invoices or receipts around, immediately responding to phone calls and correspondence and accurately processing paperwork - all of which can be accomplished by putting systems in place - speak volumes about how an organization is run and managed. These are things people are more likely to experience rather than things you tout. And actual customer experience is key to how a reputation of high quality is built and maintained.
Price: An interesting point I took from McLeish is how accustomed American consumers are to price increases. When a nonprofit organization says that it has saved money or kept costs down, people hear it because it is so opposite to what they are used to hearing. You can use this "cost savings" technique in solicitations to donors, as a news story, to recruit volunteers - use your imagination.
Like in any business, the key to uncovering your competitive advantage as a nonprofit is to evaluate your competition's strengths and weaknesses and to position yourself accordingly. How does your organization compete? What do you do better than your competitors? Do you know what they do better than you?
Copyright (c) 2007 A Marketing Connection
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