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Digg it UP - Boost Your Sales Copy With One Simple Tweak
This may not be relevant to you if you do not sell a product or service, or have no interest in working with partners to boost your business. But it is one of the most powerful business building approaches, and also the least expensive - because you only pay for results!What is an affiliate program?Essentially, it is a way to offer partners who are interested in promoting your product or service a share of the profits generated - after they make a sale. In a sense, your affiliate partners are 'commissioned salespeople' who will take your marketing message to their audience, convince them to buy from you,
Now, let's get on to t
The phrase net neutrality has been bounced around on the news sites a lot lately. So what is net neutrality and how will it effect you?Large broadband (dsl and cable) Internet providers want to edit what its subscribers have access to. For example lets say ISP A has a deal with Product A which has a rival B. So when you subscribe to ISP A and try to go to product B's site you will be redirected to product A or simply not be allowed to see it.This is obviously wrong. There is already enough spin in main stream media. If ISP's can manipulate what you can see or read they can influence your points of view
What can you do with this, you may be wondering? Well, if you have a newsletter, you can create a link to your web site and the page displayed could have your subscribers first name where ever you want it. It doesn't have to be their first name either; it could quite literally be any custom variable that your newsletter managing service/script/program has saved for each of your subscribers -- their last name, email address, snail mail address, gender, age, favorite color, etc.
But we don't have to stop there, not at all. You can go on and use as many variables as you want, not just one. We'll thoroughly cover this.
Why is this HTML tweak useful, you may now be asking? Just imagine this, you email your list of subscribers about a new product you have recently released. In your email, you write a few paragraphs about the product to generate interest and conveniently provide a link for them to click on to go back to your website and read your full sales copy. Since you have such a trusting reputation with your subscribers, they give your product the benefit of the doubt and click on the link to read more. When they get to your sales copy, lo and behold their name is used throughout the page!
We all learned in Marketing 101 that your sales copy needs to be personal; that when you write it, you need to speak to one person and in everyday language. With this cool HTML tweak, you will be able to reach new levels of personalization. Yes, the subscriber will be impressed that their name is used in the middle of your sales copy, and yes, they will have more personal interest in what you are saying. It is a whole new experience at that point, because you are talking to them individually. Heck, you just used their name! It won't just be, "You will get big results!" but, "Fred, you will get big results!"
Now, let's get on to th
Listening to complaints, whether they're reasonable or not, is a part of every manager's job. Sometimes complaints can be overwhelming. However, by taking them in stride with an open mind, we can learn much from our employees' and customers' feelings about the workplace.After all, a complaint is nothing more that a person telling you that his (or her) needs haven't been met. As dissatisfied customers, they are giving us a second chance to correct something that should have been done properly the first time around. (In this case the customer happens to be your employee.)If you listen to them patiently and at
But we don't have to stop there, not at all. You can go on and use as many variables as you want, not just one. We'll thoroughly cover this.
Why is this HTML tweak useful, you may now be asking? Just imagine this, you email your list of subscribers about a new product you have recently released. In your email, you write a few paragraphs about the product to generate interest and conveniently provide a link for them to click on to go back to your website and read your full sales copy. Since you have such a trusting reputation with your subscribers, they give your product the benefit of the doubt and click on the link to read more. When they get to your sales copy, lo and behold their name is used throughout the page!
We all learned in Marketing 101 that your sales copy needs to be personal; that when you write it, you need to speak to one person and in everyday language. With this cool HTML tweak, you will be able to reach new levels of personalization. Yes, the subscriber will be impressed that their name is used in the middle of your sales copy, and yes, they will have more personal interest in what you are saying. It is a whole new experience at that point, because you are talking to them individually. Heck, you just used their name! It won't just be, "You will get big results!" but, "Fred, you will get big results!"
Now, let's get on to t
This is the age of globalization. The vast earth is no longer unfathomed. We can reach every corner of the earth within a few hours due to excellent modern communication. A person sitting in India can talk to another person sitting in Canada. The revolution in telecommunication has brought the people of different parts of the world closer. Taking the advantage of this revolution, the large multinational companies thought to make profit in their business in a new way. They started to outsource a part of their business in other parts of the world where the manpower is efficient and cheaper. The developing countries like In
But we don't have to stop there, not at all. You can go on and use as many variables as you want, not just one. We'll thoroughly cover this.
Why is this HTML tweak useful, you may now be asking? Just imagine this, you email your list of subscribers about a new product you have recently released. In your email, you write a few paragraphs about the product to generate interest and conveniently provide a link for them to click on to go back to your website and read your full sales copy. Since you have such a trusting reputation with your subscribers, they give your product the benefit of the doubt and click on the link to read more. When they get to your sales copy, lo and behold their name is used throughout the page!
We all learned in Marketing 101 that your sales copy needs to be personal; that when you write it, you need to speak to one person and in everyday language. With this cool HTML tweak, you will be able to reach new levels of personalization. Yes, the subscriber will be impressed that their name is used in the middle of your sales copy, and yes, they will have more personal interest in what you are saying. It is a whole new experience at that point, because you are talking to them individually. Heck, you just used their name! It won't just be, "You will get big results!" but, "Fred, you will get big results!"
Now, let's get on to t
So you’ve decided to hang out your shingle and start your own bookkeeping business. Now the nail-biting begins. How are you going to line up some clients fast?1. Send out a sales letter to new businesses announcing your bookkeeping service. Put together a mailing list using your local Yellow Pages directory or Chamber of Commerce membership list.2. Place a display ad in your local newspaper. Watch your costs on this though, as display ads can really be expensive. You could create a “Question and Answer” display ad which solves a common problem a potential customer may have. Your expertise will help as
We all learned in Marketing 101 that your sales copy needs to be personal; that when you write it, you need to speak to one person and in everyday language. With this cool HTML tweak, you will be able to reach new levels of personalization. Yes, the subscriber will be impressed that their name is used in the middle of your sales copy, and yes, they will have more personal interest in what you are saying. It is a whole new experience at that point, because you are talking to them individually. Heck, you just used their name! It won't just be, "You will get big results!" but, "Fred, you will get big results!"
Now, let's get on to t
Employment is probably the most brainwashed term heard in daily socialization; this is one of the reasons why job-hunting strategy is the must for those entering today’s employment rivalry.Besides curriculum vitae (CV) or r?sum? which I name: the career tool described in listing format, “Covering letter or cover letter” is the most important career tool to promote the qualification, job-required personality and other distinguished eligibilities of any prospective employee. This article will only tell you what the covering letter is, but not the format of wiring it.In any job-hunting strategy, though the emp
Now, let's get on to the code! For this example, we are going to be using an HTML file named "choppers.htm".
Open up "choppers.htm" in your favorite editor. Now, where ever you want the subscribers first name to appear, put this code: "" (minus the quotes), and wherever you want their last name to appear, put: "" (again, minus the quotes).
Do you see the "$a" in the first bit of code and the "$b" in the second? For every custom variable you want to appear on your web page, just put that little bit of code with a different letter.
To explain it a little more, for every place the subscribers first name should appear, put "". For every place the subscribers last name should appear, put "". For every place the subscribers email address should appear, put "". And so on and so forth. Yes, you can use each bit of code as often as you want. No, it doesn't really matter that the first name is using the code with "$a" -- it could be "$h", "$p" or even "$z", just as long as each custom variable uses a different letter.
Now you will need to rename "choppers.htm" to "choppers.php". Some HTML editors do not open up .php files, so I suggest only doing a "save as" to a .php file. That way, you will still have "choppers.htm" to edit whenever you need to, then just do another "save as". Upload the .php file to your web host.
Now we need to create the link the subscribers will click on to get to the newly created "choppers.php" file. For this part, you need to know what codes your newsletter managing service/script/program uses to customize your emails. Just for this example, let's say two of them are ;First-Name; and ;Last-Name;.
When you write your email, the address of your sales page in the link you will create to go to it, will look like this: "yourdomain.com/choppers.php?a=;First-Name;&b=;Last-Name;". But when you send
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/70515/diggitup-Boost-Your-Sales-Copy-With-One-Simple-Tweak.html">Boost Your Sales Copy With One Simple Tweak</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/70515/diggitup-Boost-Your-Sales-Copy-With-One-Simple-Tweak.html]Boost Your Sales Copy With One Simple Tweak[/url]
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