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  • Digg it UP - Want Prospects to Do Something After Seeing Your Advertising? Ask 'em!

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    hey tell you what action they want you to take, they show it to you - you actually see the fingers dialing the keypad: 1-8-0-0-C-A-L-L-A-T-T.
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    Business owners are often perplexed that prospects that have been exposed to her/his advertising do not take any action. "We've run an ad in the (insert advertising medium here) but we haven't gotten any action from potential prospects, can you tell us why?"

    I usually respond with, "Did you ask them to take any action?"
    Savvy advertisers like you know that you always want to include an easy, low risk ways for their prospects to take action. Take for instance the folks over at AT&T, with their 1800-CALL-ATT collect call line. Not only do they tell you what action they want you to take, they show it to you - you actually see the fingers dialing the keypad: 1-8-0-0-C-A-L-L-A-T-T.

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    (insert advertising medium here) but we haven't gotten any action from potential prospects, can you tell us why?"

    I usually respond with, "Did you ask them to take any action?"
    Savvy advertisers like you know that you always want to include an easy, low risk ways for their prospects to take action. Take for instance the folks over at AT&T, with their 1800-CALL-ATT collect call line. Not only do they tell you what action they want you to take, they show it to you - you actually see the fingers dialing the keypad: 1-8-0-0-C-A-L-L-A-T-T.

    Are You Advertising Your Company or Entertaining Viewers?
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    th, "Did you ask them to take any action?"
    Savvy advertisers like you know that you always want to include an easy, low risk ways for their prospects to take action. Take for instance the folks over at AT&T, with their 1800-CALL-ATT collect call line. Not only do they tell you what action they want you to take, they show it to you - you actually see the fingers dialing the keypad: 1-8-0-0-C-A-L-L-A-T-T.
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    or their prospects to take action. Take for instance the folks over at AT&T, with their 1800-CALL-ATT collect call line. Not only do they tell you what action they want you to take, they show it to you - you actually see the fingers dialing the keypad: 1-8-0-0-C-A-L-L-A-T-T.
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    hey tell you what action they want you to take, they show it to you - you actually see the fingers dialing the keypad: 1-8-0-0-C-A-L-L-A-T-T. AT&T takes no chances in getting their "call" to action across. Your advertising should do the same in conveying a clear, easy to follow call to action.

    Remember, if you don't ask or prompt your prospects to act - they won't!

    You can focus on getting your prospects to act by offering: additional, valuable information; promotions and contests; discounted products/services; coupons and more. What you elect to choose goes beyond the scope of this article, but what is important is that you offer a soft step that interested people can take if they like w

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