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  • Digg it UP - How Can You Can Go From Zero To Hero Overnight? Viral Marketing!

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    ee email service provider it could control, to a certain extent, the format of all outbound messages that each Hotmail account holder sent. It was this fact that led them
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    Everyone has heard about viral marketing but what is it and how long will it survive?

    Viral Marketing is the creation of a message that is self-perpetuating and hence distributed exponentially after its release. The Internet is full of many classic examples, the most famous one being that of the free email company - Hotmail.

    From Zero To Hero - Overnight!

    When they started out Hotmail were missing a vital factor - traffic. The growth rate of their traffic was not sufficient to meet the needs of the company and a boost was required. It was at this point that the first mass viral marketing campaign via the Internet was launched.

    As Hotmail was a free email service provider it could control, to a certain extent, the format of all outbound messages that each Hotmail account holder sent. It was this fact that led them t

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    e distributed exponentially after its release. The Internet is full of many classic examples, the most famous one being that of the free email company - Hotmail.

    From Zero To Hero - Overnight!

    When they started out Hotmail were missing a vital factor - traffic. The growth rate of their traffic was not sufficient to meet the needs of the company and a boost was required. It was at this point that the first mass viral marketing campaign via the Internet was launched.

    As Hotmail was a free email service provider it could control, to a certain extent, the format of all outbound messages that each Hotmail account holder sent. It was this fact that led them

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    From Zero To Hero - Overnight!

    When they started out Hotmail were missing a vital factor - traffic. The growth rate of their traffic was not sufficient to meet the needs of the company and a boost was required. It was at this point that the first mass viral marketing campaign via the Internet was launched.

    As Hotmail was a free email service provider it could control, to a certain extent, the format of all outbound messages that each Hotmail account holder sent. It was this fact that led them

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    e needs of the company and a boost was required. It was at this point that the first mass viral marketing campaign via the Internet was launched.

    As Hotmail was a free email service provider it could control, to a certain extent, the format of all outbound messages that each Hotmail account holder sent. It was this fact that led them

    Email Marketing - Key Ways to Effective Email Marketing
    Before I even really begin this, I have to tell you that as effective as email marketing is for me, it is only as effective as my entire system is together – that is the bottom line. You have to have a system. And there are a lot of them for sale out there – and if you look at the systems – they are all really about same thing.ee email service provider it could control, to a certain extent, the format of all outbound messages that each Hotmail account holder sent. It was this fact that led them to come up with a viral marketing campaign that has yet to beaten and saw their traffic skyrocket and eventually lead to Microsoft buying the company as a result of their exponential growth.

    So what did they do? Simple. To the footer of each outgoing email they attached a signature file that read:

    "To get your FREE email account goto www.hotmail.com".

    As more and more people received emails from existing Hotmail account holders so the word spread about their free email service and the rest, as they say, is history.

    But do campaigns such as this still work in today's consumer-orientated marketplace where Internet users are wise to such attempts at

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