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Digg it UP - Flat Tires, Slow Leaks, and Online Marketing
Welcome to your new country. You're come here for fun, excitement, change, challenge, and perhaps money. Will the locals speak your language? I'm not trying to scare you, but perhaps they won't. Will some people there speak your language, oh most definitely. This is only one of the things that you may have to think about when you plan on going to a new country.
Actually, my website didn’t have a flat tire; it was more like a car wreck. But if you looked at my e-book cover on the link shown above, I definitely had an online flat tire. (There’s a reason why I earned only
Advertising Specialty Distributors sell and market the products of various manufacturers. These distributors cater to the needs of the people by making the finished Advertising Specialty products available. Advertising Specialty distributors are also known as promotional product distributors. If you are a new Advertising Specialty products manufacturer then th
Today my 16 year old son Fritz called on the cell phone from high school. Mom took the call. “Could Dad fix my flat tire during the day?” Of course I would fix it.
And then it hit me. Knowing you have a flat tire is a lot better than not knowing. Unfortunately, when your online marketing campaign has a flat tire or a slow leak, it may take a while before you realize it or fix it.
My e-book website has had a few flat tires and a few slow leaks. Bad e-book cover, slow website loads, advertising to people who would never buy, and other problems. But I think I’ve repaired the flats and the slow leaks. I hope.
Here’s my first online flat tire. When I first published my e-book on the Internet in November of 2003, my e-book cover was running at a loss. As I remember, I was making a dollar for every 3 dollars I spent on advertising. What was the flat tire? Please take a look at my original e-book cover. It’s below. It was horrible.
http://www.theworldsshortestexcelbook.com/HorribleBookCover.jpg
Actually, my website didn’t have a flat tire; it was more like a car wreck. But if you looked at my e-book cover on the link shown above, I definitely had an online flat tire. (There’s a reason why I earned only p
The question of what value means to a customer has a different answer for every customer. Ultimately each customer — and no one else — decides what constitutes value. When a customer assesses the value of a solution, there are two key determinants: business value and personal value. The explicit discussion may be all about business value, but there is always a
My e-book website has had a few flat tires and a few slow leaks. Bad e-book cover, slow website loads, advertising to people who would never buy, and other problems. But I think I’ve repaired the flats and the slow leaks. I hope.
Here’s my first online flat tire. When I first published my e-book on the Internet in November of 2003, my e-book cover was running at a loss. As I remember, I was making a dollar for every 3 dollars I spent on advertising. What was the flat tire? Please take a look at my original e-book cover. It’s below. It was horrible.
http://www.theworldsshortestexcelbook.com/HorribleBookCover.jpg
Actually, my website didn’t have a flat tire; it was more like a car wreck. But if you looked at my e-book cover on the link shown above, I definitely had an online flat tire. (There’s a reason why I earned only
If you have just started an internet home based business opportunity with a website and an autoresponder (an e-mail series for a year for example), then you have more or less all the components you need to succeed on line. It's comparable with a franchise shop in the 'brick and mortar' world, ready for opening. The next step is how to get your customers to your
Here’s my first online flat tire. When I first published my e-book on the Internet in November of 2003, my e-book cover was running at a loss. As I remember, I was making a dollar for every 3 dollars I spent on advertising. What was the flat tire? Please take a look at my original e-book cover. It’s below. It was horrible.
http://www.theworldsshortestexcelbook.com/HorribleBookCover.jpg
Actually, my website didn’t have a flat tire; it was more like a car wreck. But if you looked at my e-book cover on the link shown above, I definitely had an online flat tire. (There’s a reason why I earned only
If you think brands are only for Starbucks and Oreos, think again. Every single organization - including your nonprofit - has its own personality, its own identity, its own set of characteristics.As the nonprofit landscape gets increasingly competitive, it's more important than ever to brand yourself by clearly conveying your organization's focus, credib
http://www.theworldsshortestexcelbook.com/HorribleBookCover.jpg
Actually, my website didn’t have a flat tire; it was more like a car wreck. But if you looked at my e-book cover on the link shown above, I definitely had an online flat tire. (There’s a reason why I earned only
Mastermind groups are nothing new. In fact, Napoleon Hill writes about them in his classic, "Think and Grow Rich", in which he defines "Master Mind" as the "coordination of knowledge and effort, in a spirit of harmony, between two or more people for the attainment of a definite purpose." He further adds, "No two minds ever come together without thereby creati
Actually, my website didn’t have a flat tire; it was more like a car wreck. But if you looked at my e-book cover on the link shown above, I definitely had an online flat tire. (There’s a reason why I earned only passing grades in art classes). I went cheap on the e-book cover and built my own. I took a fishing photo of myself and put it on a book cover. Not only did I have a flat tire, I had slashed all my tires with a knife, to save pennies.
Then I found Vaughan Davidson at http://killercovers.com/covers and he did a professional e-book cover for me. Visit my new e-book cover shown below.
http://www.theworldsshortestexcelbook.com/BookC.gif
I think I changed the e-book cover in mid-December 2003, turned off my Google advertising, and took a holiday break. It was nice being away from email for a change. When I checked my email on January 2, 2004, I had sold 3 e-books.
Using Excel to measure my conversion rates, my conversion rate during late 2003 was about .003. I was selling 3 books for every 1000 visitors. That was selling at a loss. After my new e-book cover from http://killercovers.com/covers and a week of web page ch
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