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Digg it UP - Online Marketing: Math or Myth?
Online Paid Surveys Can Make Money? ail registrations." This builds a fan base where you can sell an album now and more in the future.Online paid surveys or free internet paid surveys are fast growing to become a choice money making opportunity. If you are thinking of participating in these free internet paid surveys, you might want to note that those claims that say that you can make a fortune out of doing online surveys are misleading. Some even go to the extent to tell you that with one or two hours of work a week, you can earn thousands of dollars in a week. This cannot be farther from the truth. But anyone who is willing to put in a few hours daily or weekly can really make money out of online paid surveys. Few hundreds to a few thousand dollars in a month are attainable by applying some simple tips.Income opportu 4. Not giving fans what they want. "Make your music accessible. Offer a few full streams of your songs. Make a download available in exchange for an email registration. You will win more fans and sell more CDs giving your music away than you will by not letting your potential fans really listen before they buy." 5. Failing to design with bandwidth in mind. "Ever been to a Website and forgot why you were there before the page fully loaded? Getting people to your site is hard enough. Losing them because they got tired of waiting for your page to load is a waste of everyone's time and energy." CONSIDER OTHER OPTIONS: Websites are a necessity, but don't overlook other ways of reaching Top Talent Drives the Global Economy The numbers are supposed to be big in online marketing, but are they significant in the online marketing of music? Clearly, we need someone with 'Net experience to set a few things straight. Scott Meldrum is a businessperson and musician with a dry wit and a background in bulk mail. Oops, excuse me, direct response advertising. He's also the man called on by major labels when they want to brand an artist and reach millions of fans via the Internet.The ability to make good "people" decisions is today's most important source of competitive advantage. All factors of production are easily available and accessible to all organizations but what separates the best from the rest is the people resources. Top leadership talent has always been hard to attain and this has only aggravated in recent times due to globalization, growing worldwide competition, aggressive headhunting practices etc. With growing demand and limited supply top level executives are so much in demand that companies are paying extravagant salaries, bonuses, perks whatever it takes to attract the best brains from across the world. Newly developing economies such as India and Chi Beginning with Papa Roach in 1998 and continuing with such platinum-selling artists as Avril Lavigne, Dido and Jennifer Lopez, Meldrum's Long Beach-based firm, Hype Council, is one of the prime marketing weapons utilized by the world's largest entertainment companies. Taking center stage for a Monday evening presentation by NARIP (National Association of Record Industry Professionals) at the Beverly Garland Hotel in Los Angeles, Meldrum began with some facts about the Internet. Does that sound a bit dull? It wasn't. His presentation quickly revealed things about the 'Net that should be known by every marketer (that's you, if you or your artists are selling music online). THE GLOBAL AUDIENCE FOR MUSIC. Most Internet users (nearly a majority of them) are between the ages of 30 and 49, far older than many in the audience thought. And for those of us who believed that the USA had the highest percentage of Internet users, it was a surprise to learn that we're only sixth. (Of course, in raw numbers of users, the USA has by far the most people.) Fully 40% of the USA's 177 million 'Net users go online for music (more in some other nations). Look at it another way: if you put your music on the Internet, you have a potential audience of some 70 million. And with total Internet users currently at 404 million, that translates into a worldwide potential audience of 161 million people. The problem is: how to reach them. They are wildly segmented in terms of music genre; they only want to be contacted under certain sets of circumstances; and they need to have a safe, secure, and easy way to make purchases. Fortunately, "The Internet is still a new medium," Meldrum asserts, "and there are tremendous opportunities for people in the business of selling music." Some of those opportunities are being wasted, however, through poor Web site design. Meldrum revealed the biggest errors made in creating or maintaining a Web site. . . TOP 5 MISTAKES OF WEBSITES: 1. Mistaking creativity for functionality. "Don't try to put everything on your front page. Organization is the key. Lead your fans to the most important things." That's what menus are for, so don't hide them. "How many times have you gone to a site that looks interesting, but you have no clue how to navigate it? People don't have time to waste figuring it out. Make it easy for them." 2. Burying the offer. "Links to buy the CD should be available at almost every page on your Website. Many Websites challenge, almost dare visitors to find the product, let alone buy it." 3. Ignoring fans. "Many artist Websites have a registration feature, but it is not prominently displayed. When you are not selling albums at your Website, you need to be collecting email registrations." This builds a fan base where you can sell an album now and more in the future. 4. Not giving fans what they want. "Make your music accessible. Offer a few full streams of your songs. Make a download available in exchange for an email registration. You will win more fans and sell more CDs giving your music away than you will by not letting your potential fans really listen before they buy." 5. Failing to design with bandwidth in mind. "Ever been to a Website and forgot why you were there before the page fully loaded? Getting people to your site is hard enough. Losing them because they got tired of waiting for your page to load is a waste of everyone's time and energy." CONSIDER OTHER OPTIONS: Websites are a necessity, but don't overlook other ways of reaching What Is An Open Rate tion of Record Industry Professionals) at the Beverly Garland Hotel in Los Angeles, Meldrum began with some facts about the Internet. Does that sound a bit dull? It wasn't. His presentation quickly revealed things about the 'Net that should be known by every marketer (that's you, if you or your artists are selling music online).Good thing in emarketing business today is that many people use email marketing as an item in their promotional activities. Many companies publish a company email newsletter in order to stay in touch with their clients and prospects and some other people only advertise in other email newsletters. Everyone have one thing in common – they want that their email newsletters open as many people as possible. In other words to have a good open ratio…So what is an open ratio? Open ratio represents the number or percentage of people who actually opened your email newsletters. Yes, you are right. Not everyone will open your email newsletter. In fact, it is often the case that the majority of your THE GLOBAL AUDIENCE FOR MUSIC. Most Internet users (nearly a majority of them) are between the ages of 30 and 49, far older than many in the audience thought. And for those of us who believed that the USA had the highest percentage of Internet users, it was a surprise to learn that we're only sixth. (Of course, in raw numbers of users, the USA has by far the most people.) Fully 40% of the USA's 177 million 'Net users go online for music (more in some other nations). Look at it another way: if you put your music on the Internet, you have a potential audience of some 70 million. And with total Internet users currently at 404 million, that translates into a worldwide potential audience of 161 million people. The problem is: how to reach them. They are wildly segmented in terms of music genre; they only want to be contacted under certain sets of circumstances; and they need to have a safe, secure, and easy way to make purchases. Fortunately, "The Internet is still a new medium," Meldrum asserts, "and there are tremendous opportunities for people in the business of selling music." Some of those opportunities are being wasted, however, through poor Web site design. Meldrum revealed the biggest errors made in creating or maintaining a Web site. . . TOP 5 MISTAKES OF WEBSITES: 1. Mistaking creativity for functionality. "Don't try to put everything on your front page. Organization is the key. Lead your fans to the most important things." That's what menus are for, so don't hide them. "How many times have you gone to a site that looks interesting, but you have no clue how to navigate it? People don't have time to waste figuring it out. Make it easy for them." 2. Burying the offer. "Links to buy the CD should be available at almost every page on your Website. Many Websites challenge, almost dare visitors to find the product, let alone buy it." 3. Ignoring fans. "Many artist Websites have a registration feature, but it is not prominently displayed. When you are not selling albums at your Website, you need to be collecting email registrations." This builds a fan base where you can sell an album now and more in the future. 4. Not giving fans what they want. "Make your music accessible. Offer a few full streams of your songs. Make a download available in exchange for an email registration. You will win more fans and sell more CDs giving your music away than you will by not letting your potential fans really listen before they buy." 5. Failing to design with bandwidth in mind. "Ever been to a Website and forgot why you were there before the page fully loaded? Getting people to your site is hard enough. Losing them because they got tired of waiting for your page to load is a waste of everyone's time and energy." CONSIDER OTHER OPTIONS: Websites are a necessity, but don't overlook other ways of reaching Internet Branding ons). Look at it another way: if you put your music on the Internet, you have a potential audience of some 70 million. And with total Internet users currently at 404 million, that translates into a worldwide potential audience of 161 million people.Having been in the franchising business all my life and understanding how hard it is to build a brand, I have probably read every other popular book on the subject. Some are good and most are excellent, as each one helps give you ideas on setting the stage for your brand marketing objectives. Branding on the Internet is somewhat new as before 1995 there was little if any Internet to speak of. One book I can recommend is:“11 immutable laws of Internet branding” by Laura Ries.This was a goods book. Where as I agree with MANY of the rules of thumb, I disagree completely with nearly all of the examples supporting their assertions. Most of the purported examples to prove their theori The problem is: how to reach them. They are wildly segmented in terms of music genre; they only want to be contacted under certain sets of circumstances; and they need to have a safe, secure, and easy way to make purchases. Fortunately, "The Internet is still a new medium," Meldrum asserts, "and there are tremendous opportunities for people in the business of selling music." Some of those opportunities are being wasted, however, through poor Web site design. Meldrum revealed the biggest errors made in creating or maintaining a Web site. . . TOP 5 MISTAKES OF WEBSITES: 1. Mistaking creativity for functionality. "Don't try to put everything on your front page. Organization is the key. Lead your fans to the most important things." That's what menus are for, so don't hide them. "How many times have you gone to a site that looks interesting, but you have no clue how to navigate it? People don't have time to waste figuring it out. Make it easy for them." 2. Burying the offer. "Links to buy the CD should be available at almost every page on your Website. Many Websites challenge, almost dare visitors to find the product, let alone buy it." 3. Ignoring fans. "Many artist Websites have a registration feature, but it is not prominently displayed. When you are not selling albums at your Website, you need to be collecting email registrations." This builds a fan base where you can sell an album now and more in the future. 4. Not giving fans what they want. "Make your music accessible. Offer a few full streams of your songs. Make a download available in exchange for an email registration. You will win more fans and sell more CDs giving your music away than you will by not letting your potential fans really listen before they buy." 5. Failing to design with bandwidth in mind. "Ever been to a Website and forgot why you were there before the page fully loaded? Getting people to your site is hard enough. Losing them because they got tired of waiting for your page to load is a waste of everyone's time and energy." CONSIDER OTHER OPTIONS: Websites are a necessity, but don't overlook other ways of reaching Technical Sales Recruitment Agency /p>There are many technical sales recruitment agencies that help in the sector of providing jobs to the jobless and employees to employers. They are known to be very good and personalized in their services. These recruitment agencies are spread all over due to a very high demand of jobs. They have many base line jobs in different fields and their main motto is putting the right people in the right job. There are agencies that can be trusted. They get reviews for their services from various people including students who have been benefited by the services offered.There are students and people from different sectors of work who face a lot of failure when they approach companies and offices th TOP 5 MISTAKES OF WEBSITES: 1. Mistaking creativity for functionality. "Don't try to put everything on your front page. Organization is the key. Lead your fans to the most important things." That's what menus are for, so don't hide them. "How many times have you gone to a site that looks interesting, but you have no clue how to navigate it? People don't have time to waste figuring it out. Make it easy for them." 2. Burying the offer. "Links to buy the CD should be available at almost every page on your Website. Many Websites challenge, almost dare visitors to find the product, let alone buy it." 3. Ignoring fans. "Many artist Websites have a registration feature, but it is not prominently displayed. When you are not selling albums at your Website, you need to be collecting email registrations." This builds a fan base where you can sell an album now and more in the future. 4. Not giving fans what they want. "Make your music accessible. Offer a few full streams of your songs. Make a download available in exchange for an email registration. You will win more fans and sell more CDs giving your music away than you will by not letting your potential fans really listen before they buy." 5. Failing to design with bandwidth in mind. "Ever been to a Website and forgot why you were there before the page fully loaded? Getting people to your site is hard enough. Losing them because they got tired of waiting for your page to load is a waste of everyone's time and energy." CONSIDER OTHER OPTIONS: Websites are a necessity, but don't overlook other ways of reaching Setting Up Your Home Office- Things to Consider ail registrations." This builds a fan base where you can sell an album now and more in the future.With the number of telecommuters increasing every year and the amount of workers who bring work home with them at night or on weekends, it's no surprise that more and more folks are setting up an office at home.For some, putting together a home office is as simple as purchasing a laptop and having a free outlet. They can work anywhere. For others, it isn't quite that easy.What you'll need for a home office depends on a number of things: how your office will be used, how often you'll be using the space, specific job requirements, family circumstances, space limitations, and budget. For some, inevitably, other considerations will arise during the planning phase.Perhaps mos 4. Not giving fans what they want. "Make your music accessible. Offer a few full streams of your songs. Make a download available in exchange for an email registration. You will win more fans and sell more CDs giving your music away than you will by not letting your potential fans really listen before they buy." 5. Failing to design with bandwidth in mind. "Ever been to a Website and forgot why you were there before the page fully loaded? Getting people to your site is hard enough. Losing them because they got tired of waiting for your page to load is a waste of everyone's time and energy." CONSIDER OTHER OPTIONS: Websites are a necessity, but don't overlook other ways of reaching out to potential fans on the Internet. Banners can be bought or traded. Emails can be sent (be mindful of the CAN-SPAM law; see below for link). Marketing can be done on search engines. You can join or participate in message boards and blogs (web logs). And the latest advancement in music marketing involves social networks such as MySpace. RECOMMENDATIONS: Meldrum had many specific suggestions for attendees, including: * use Google for research "You can send emails in text or HTML format. With HTML (hyper text markup language), you can include pictures and graphics. They look nice, but we get twice the 'open rate' with text emails." THE BOTTOM LINE ON WEBSITES: "To your online fans, you are your Website. If they love it, they will love you, and will be eager to follow your careers. Take all the great things about you, your talent and your message, and translate to HTML. Keep it simple, easy-to-navigate and informative, and you will have a highly-effective marketing channel for your music." Sources for more info: http://www.narip.com http://www.hypecouncil.com http://www.scottmeldrum.com http://www.spamlaws.com/federal/108s877.html http://www.wilsonweb.com/wmt5/viral-principles.htm http://marketingterms.com/dictionary/blog/ http://www.google.com http://www.myspace.com/thegman # # #
HTTP = HTML link (for blogs, profiles,phorums):
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