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  • Digg it UP - Changing the Way You Advertise

    Taking Advantage of Trends: Cocooning
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    . I would encourage you not to use specific prices in your advertising. Instead, direct potential customers to your website, where they can get up-to-date pricing information.

    Of course, you can fit much more information on your website than

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    One of the clients I work with has only had a website for a couple of years now. When we first set his website up, he was just about to place ads in all the local phone books. Knowing this, the first thing we did was get him a domain, so he could go ahead and put it in the ads. Of course, the site was done in plenty of time for the actual release of the phone books.

    Over time, this particular client has shifted more and more of his advertising towards his website. He used to put coupons in the phone book ad, and it definitely cost him. Now, for a fraction of the price, he puts his coupons online. And the great part is, he can change them at any time.

    As I understand it, at least one of the phone books he advertises in charges extra for letting him put the website's address in. Still, it saves him money because he doesn't include the coupons anymore.

    Not only that, but the website is, of course, much more flexible. Any ad you place is then out there forever. I would encourage you not to use specific prices in your advertising. Instead, direct potential customers to your website, where they can get up-to-date pricing information.

    Of course, you can fit much more information on your website than

    Cash Flow Management
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    go ahead and put it in the ads. Of course, the site was done in plenty of time for the actual release of the phone books.

    Over time, this particular client has shifted more and more of his advertising towards his website. He used to put coupons in the phone book ad, and it definitely cost him. Now, for a fraction of the price, he puts his coupons online. And the great part is, he can change them at any time.

    As I understand it, at least one of the phone books he advertises in charges extra for letting him put the website's address in. Still, it saves him money because he doesn't include the coupons anymore.

    Not only that, but the website is, of course, much more flexible. Any ad you place is then out there forever. I would encourage you not to use specific prices in your advertising. Instead, direct potential customers to your website, where they can get up-to-date pricing information.

    Of course, you can fit much more information on your website than

    Change
    PEOPLE - The most obvious reason we see a faster rate of change is because we are producing a lot more people and people cause change. People make things - they come up with new ideas - they compete for scarce resources. Whatever sorts of things peopl
    ons in the phone book ad, and it definitely cost him. Now, for a fraction of the price, he puts his coupons online. And the great part is, he can change them at any time.

    As I understand it, at least one of the phone books he advertises in charges extra for letting him put the website's address in. Still, it saves him money because he doesn't include the coupons anymore.

    Not only that, but the website is, of course, much more flexible. Any ad you place is then out there forever. I would encourage you not to use specific prices in your advertising. Instead, direct potential customers to your website, where they can get up-to-date pricing information.

    Of course, you can fit much more information on your website than

    Top Dog Has No Papers - New Trend In Business Clears The Way For Innovative Thinking
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    harges extra for letting him put the website's address in. Still, it saves him money because he doesn't include the coupons anymore.

    Not only that, but the website is, of course, much more flexible. Any ad you place is then out there forever. I would encourage you not to use specific prices in your advertising. Instead, direct potential customers to your website, where they can get up-to-date pricing information.

    Of course, you can fit much more information on your website than

    Payroll Check Fraud Incident
    Payroll check fraud came calling four days before Christmas. A branch of our main bank called and wanted to verify a check. The young lady who took the call in our office quickly realized that the check was out of sequence and for a person not on the client'
    . I would encourage you not to use specific prices in your advertising. Instead, direct potential customers to your website, where they can get up-to-date pricing information.

    Of course, you can fit much more information on your website than you ever can in a phone book ad, or just any print ad. On the web, you're not limited by physical space. You can include enough information about yourself and your organization that people feel like they already know you by the time they contact you.

    Naturally, you have to balance all this with a good-sized, eye catching phone book ad. Let's face it, people will still be using the phone book. You just need to get those people to your website.

    So when it's time to place another ad in the phone book, take a small chance. Still make the ad eye catching, but direct people to your website for all the details. Then make sure you find out how new customers found out about you. If they say the phone book, ask them if they visited your website. Chances are, they did. If no one did, then go back to advertising the traditional way.

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