them anything.

I want people on my list who like me, who are willing to actually do the things I teach them to do in my books. What is the point in buying a book if you aren’t going to do what the book teaches you to do?

But enough about my soapbox issue. As you can see, that topic riles me up. So anyhow, I sent this email to my list. It had been kind of a quiet week, and people weren’t buying much, and I don’t even think they were really reading my emails.

Long story short, when I sent that email out, they went crazy. I had people writing me back, telling me how wonderful I was to finally tell the truth. I had people writing me back, firing curse words at me. I had people unsubscribing left and right. I had accomplished my goal! I had gotten my list excited, interacting with me!

What about the ones that were cursing me out? I deleted them from my list. I don’t need people like that on my list. Look, if they don’t see this issue the way I do, they probably won’t see my methods the way I do. They will be the ones that buy my books, read the first chapter, and then decide the book won’t teach them anything.

I want people on my list who like me, who are willing to actually do the things I teach them to do in my books. What is the point in buying a book if you aren’t going to do what the book teaches you to do?

ading my emails.

Long story short, when I sent that email out, they went crazy. I had people writing me back, telling me how wonderful I was to finally tell the truth. I had people writing me back, firing curse words at me. I had people unsubscribing left and right. I had accomplished my goal! I had gotten my list excited, interacting with me!

What about the ones that were cursing me out? I deleted them from my list. I don’t need people like that on my list. Look, if they don’t see this issue the way I do, they probably won’t see my methods the way I do. They will be the ones that buy my books, read the first chapter, and then decide the book won’t teach them anything.

I want people on my list who like me, who are willing to actually do the things I teach them to do in my books. What is the point in buying a book if you aren’t going to do what the book teaches you to do?

me. I had people unsubscribing left and right. I had accomplished my goal! I had gotten my list excited, interacting with me!

What about the ones that were cursing me out? I deleted them from my list. I don’t need people like that on my list. Look, if they don’t see this issue the way I do, they probably won’t see my methods the way I do. They will be the ones that buy my books, read the first chapter, and then decide the book won’t teach them anything.

I want people on my list who like me, who are willing to actually do the things I teach them to do in my books. What is the point in buying a book if you aren’t going to do what the book teaches you to do?

ple like that on my list. Look, if they don’t see this issue the way I do, they probably won’t see my methods the way I do. They will be the ones that buy my books, read the first chapter, and then decide the book won’t teach them anything.

I want people on my list who like me, who are willing to actually do the things I teach them to do in my books. What is the point in buying a book if you aren’t going to do what the book teaches you to do?

them anything.

I want people on my list who like me, who are willing to actually do the things I teach them to do in my books. What is the point in buying a book if you aren’t going to do what the book teaches you to do? And how do you know if it works if you don’t try it out?

But the bottom line here is that you have to define the feel of your campaign. I want my readers to be responsive, to write me back, to share with me, to feel emotion when they read my letters. I want them emotional – I want them to be excited with what I share, I want them to disagree with me some, I want them involved. Because when they are involved is when they learn the most – and if they are learning, they will pay me more.