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Digg it UP - Dump Those Helping Verbs from Your Ads and Promotion Copy
Clients are the most precious assets for a business. Without clients, there can be no business. With poor quality of clients, the business will be poor and if you manage to get very good clients and retain their loyalty, your business will only go up and up. This all sounds very exciting. But it is not easy to get very good clients and all the more difficult to retain them. After al
Are you sick and tired of headaches?
Sick of head splitting headaches?
The last one brought up my grammar checker because it doesn’t have a well-defined verb. It claims this is a fragment. It gave me this advice: consider revising.
If you are writ
Very few businesses can claim to be prepared for the loss of key staff. Quite often it is an unexpected and unplanned for event that causes quite a bit of disruption to business as usual.It is quite a gut wrenching experience to see someone you have worked with over a period of time leaving your business. Even if the parting of ways is on good terms with a period of handover,
“That a girl, Cindy!
“Go!
“Watch out!
“Move your…”
If there was a verb in a sentence, it was an action verb.
Most sentences had no more than 3 words.
I thought, we’re out here with a bunch of copywriters!
We know that we should not use passive verbs in our ads and promotion copy. Well, watch out for the helping verbs too. They will instantly turn a steel spike into that proverbial wet noodle.
If you don’t remember the 23 helping verbs, here they are as I memorized them about sixty years ago:
be is was were,
am are been being,
have has had,
do does did,
will would,
shall should,
can could,
may might must.
There is a place for these critters if you are studying Spanish verb conjugations. But there is not much room for them in copywriting.
Take a look at these examples:
Have you been tired of getting really bad headaches?
Are you sick and tired of headaches?
Sick of head splitting headaches?
The last one brought up my grammar checker because it doesn’t have a well-defined verb. It claims this is a fragment. It gave me this advice: consider revising.
If you are writ
The more time people spend online, the more ways they find to make it profitable. Almost any business that is even moderately successful, or wants to be successful, has its own website. Websites allow business owners and professionals to have a space to direct potential customers to for information about their business. Increasing popular is the blogging business
Most sentences had no more than 3 words.
I thought, we’re out here with a bunch of copywriters!
We know that we should not use passive verbs in our ads and promotion copy. Well, watch out for the helping verbs too. They will instantly turn a steel spike into that proverbial wet noodle.
If you don’t remember the 23 helping verbs, here they are as I memorized them about sixty years ago:
be is was were,
am are been being,
have has had,
do does did,
will would,
shall should,
can could,
may might must.
There is a place for these critters if you are studying Spanish verb conjugations. But there is not much room for them in copywriting.
Take a look at these examples:
Have you been tired of getting really bad headaches?
Are you sick and tired of headaches?
Sick of head splitting headaches?
The last one brought up my grammar checker because it doesn’t have a well-defined verb. It claims this is a fragment. It gave me this advice: consider revising.
If you are writ
Having prepared your best for your dream job interview, it would feel pretty bad to miss out something trivial which has the potential to make or break your candidacy. Because you should not leave your job search to chance, it is best to have a checklist of things to do and carry to the interview and follow it.General Checklist1. Do you have a neat haircut and did you
If you don’t remember the 23 helping verbs, here they are as I memorized them about sixty years ago:
be is was were,
am are been being,
have has had,
do does did,
will would,
shall should,
can could,
may might must.
There is a place for these critters if you are studying Spanish verb conjugations. But there is not much room for them in copywriting.
Take a look at these examples:
Have you been tired of getting really bad headaches?
Are you sick and tired of headaches?
Sick of head splitting headaches?
The last one brought up my grammar checker because it doesn’t have a well-defined verb. It claims this is a fragment. It gave me this advice: consider revising.
If you are writ
The very first thing you need to know about writing and designing effective direct mail packages is that “you” probably should not. Effective copy writing and design is very difficult for the average person, and those that are good at it have done a lot of studying and have tested a multitude of approaches and styles depending on their understanding of the nature of their audiences
can could,
may might must.
There is a place for these critters if you are studying Spanish verb conjugations. But there is not much room for them in copywriting.
Take a look at these examples:
Have you been tired of getting really bad headaches?
Are you sick and tired of headaches?
Sick of head splitting headaches?
The last one brought up my grammar checker because it doesn’t have a well-defined verb. It claims this is a fragment. It gave me this advice: consider revising.
If you are writ
Have you ever recruited someone who looked good at interview only to find out when they started that they “Were not up to it” or, “They just didn’t seem to fit in”. Most of us have made these mistakes (if you haven’t, then you are probably new to management). Why?• We often rely too much on the interview as the main selection process, or• We place too much emphasis o
Are you sick and tired of headaches?
Sick of head splitting headaches?
The last one brought up my grammar checker because it doesn’t have a well-defined verb. It claims this is a fragment. It gave me this advice: consider revising.
If you are writing good copy, your grammar checker should be telling you that you should go back to grade school.
The first example has two helping verbs. The second has one helping verb. The last one has no helping verb despite the fact that my grammar checker tells me it needs a helping verb.
Tough!
The last example has punch to it. The answer, “YES” is demanded to the question. It has your attention and you hope like crazy that you are being offered a solution to a serious problem.
Having said that, what do you think the answer to the first two questions would be? It could be, “Well, yes. I had one a couple of weeks ago. I went to the drugstore and bought some ….. blah, blah, blah. Oh, I’ve got to get the telephone.”
Try this one (Forgive me. I live in Idaho.) :
You mustn’t miss out on what could be the big breakthrough in milk production!
Did you hear about our big milk production breakthrough?
Bossy is ready to give more milk. Are you?
Increase Milk Production--Now!
The only exciting thing about the first sentence is the exclamati
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