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Digg it UP - Don't Use Your Print Ad on Radio
Church chairs are the most important piece of furniture a congregation can own and when they are in limited supply can hurt the attendance of the congregation and affect the message being taught in the sanctuary. When church members must stand for long periods of time, their focus is
Telephone numbers, photos of the owners, grandiose stat
Advertising and marketing in the South African market is one of the toughest in the entire world, just for starters 22 different languages can be identified in our market. You might say this is common in many countries the world over. But do they have 11 official languages as is the
Why then should you waste valuable advertising seconds on the radio by telling me your phone number?
Spend 20 minutes with local radio and you will hear more phone numbers than in most Yellow Pages.
Most radio ads are second thoughts. "Here take my ad in the paper and make something".
Trouble is, most radio people don't know squat about making a good ad so they take everything from the print ad and squeeze it in, including the phone number.
And who designed the print ad in the first place? The business owner, who wants a big bang for his buck, so he put it all in there, lines carried, years in business. Probably even a pic of the building, or worse, the owner's mug shot.
Telephone numbers, photos of the owners, grandiose state
Most businessmen prefer going about their concerns with partners. The main reason is that they will just have to invest on a portion since the other portion would be filled in by their partner. There are also times when there comes the business to business merging between the partner
Spend 20 minutes with local radio and you will hear more phone numbers than in most Yellow Pages.
Most radio ads are second thoughts. "Here take my ad in the paper and make something".
Trouble is, most radio people don't know squat about making a good ad so they take everything from the print ad and squeeze it in, including the phone number.
And who designed the print ad in the first place? The business owner, who wants a big bang for his buck, so he put it all in there, lines carried, years in business. Probably even a pic of the building, or worse, the owner's mug shot.
Telephone numbers, photos of the owners, grandiose stat
Inventory management refers to the process of managing the stocks of finished products, semi-finished products and raw materials by a firm. Inventory management, if done properly, can bring down costs and increase the revenue of a firm.How much one should invest in inventory m
Trouble is, most radio people don't know squat about making a good ad so they take everything from the print ad and squeeze it in, including the phone number.
And who designed the print ad in the first place? The business owner, who wants a big bang for his buck, so he put it all in there, lines carried, years in business. Probably even a pic of the building, or worse, the owner's mug shot.
Telephone numbers, photos of the owners, grandiose stat
Affixing dates on documents is a crucial procedure in inward and outward departments of government agencies and other offices because, at times, there are legal implications associated with such dates. Writing dates manually on a large bunch of documents is labor intensive. Such a ta
And who designed the print ad in the first place? The business owner, who wants a big bang for his buck, so he put it all in there, lines carried, years in business. Probably even a pic of the building, or worse, the owner's mug shot.
Telephone numbers, photos of the owners, grandiose stat
The Internet is a new tool in which making money is a very real thing. People have been told that the Internet is a place where they can make money without working to hard and without spending much money. Your will need your own PC, a telephone line and Internet access account from y
Telephone numbers, photos of the owners, grandiose statements that have nothing to do with good advertising.
The only time telephone numbers work in a radio ad is when the whole ad is built around getting the listener to remember the number. An excellent example comes from the Holiday Inn Hotel people. Their ad screams one 800 HOLIDAY. Great for remembering (a pain to dial).
They sell product when people call the number. Unless you can close the order on the phone and have a mnemonic to remember the number, don't waste seconds repeating your number on the air.
The only time your pic should be in the paper is when you give the Humane Society a truck load of dog food. The only time your voice should be on the radio is in
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