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Digg it UP - Public Relations & Advertising: A Perfect Marriage
Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people?If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse?Without a good filing system, the information on those cards is useless. So clean out your desk and develop a system for prioritizing, organizing, and following up with those contacts.High Tech or Old School?There are two choices for organizing business cards: The traditional way of keeping them in a card file
The campaign results were much better than even American Express could imagine. Consumers couldn’t help but to feel good about a business that supports our country. And, since each purchase supported Lady Liberty, additional spending was certainly justified! As a direct r
1. Ask Around. Find out from friends and colleagues who they use and if they would recommend them. If the designer did a good job, they will be more than happy to pass on their details. 2. Collect Examples. Make a collection of designs you like/don’t like, and give reasons for your choices, this will help you later. Find out who produced the work. Most designers will credit their work if it is on a flyer, poster or website for instance. If you love the look of a company’s brochure, try phoning them and asking who the design company was. I doubt they will mind you phoning, as it’s to praise their good judgement! 3. Search Online. Search for designers by region, speciality and experience on the Design Directory.
Enter Public Relations, an important yet often ignored tool of marketing. When it’s used in conjunction with paid advertising it can mean big bucks for companies of all sizes.
While effective public relations efforts have proven their effectiveness since the on-set of business, early efforts were not integrated into advertising efforts. In fact, it wasn’t until a campaign launched by American Express in the 1980’s when the corporate world started to take notice of the power of public relations. The credit card giant modified all of their advertising, communicating that each time a cardholder used their American Express card, they would donate a penny to the restoration of the Statue of Liberty.
The campaign results were much better than even American Express could imagine. Consumers couldn’t help but to feel good about a business that supports our country. And, since each purchase supported Lady Liberty, additional spending was certainly justified! As a direct re
When you create advertising for small businesses, consider both the life cycle of your product or service along with customer buying habits.Today, both sellers and buyers alike want fast results. You should recognize that the actual process of turning your prospects into customers still takes time. Buying cycle times may be shorter today, but the process still exists. People often buy according to their past purchasing habits and patterns. These habits can be hard to change.Classic marketing theory details the life cycle of a product or service as(1) introduction,(2) growth,(3) maturity,(4) decline, and(5) phase-out.In other words: when it's(1) New,(2) Rapidly Accepted,(
Enter Public Relations, an important yet often ignored tool of marketing. When it’s used in conjunction with paid advertising it can mean big bucks for companies of all sizes.
While effective public relations efforts have proven their effectiveness since the on-set of business, early efforts were not integrated into advertising efforts. In fact, it wasn’t until a campaign launched by American Express in the 1980’s when the corporate world started to take notice of the power of public relations. The credit card giant modified all of their advertising, communicating that each time a cardholder used their American Express card, they would donate a penny to the restoration of the Statue of Liberty.
The campaign results were much better than even American Express could imagine. Consumers couldn’t help but to feel good about a business that supports our country. And, since each purchase supported Lady Liberty, additional spending was certainly justified! As a direct r
In Part 2 we will discuss phones, monitors, desks and filing systems for our office of the future. So let's get started!Phones and Phone SystemsDoes your phone often find a resting place between your head and your shoulders called the neck. If so, you may discover that using a headset is much more comfortable and productive.You will not have that familiar neck ouch and will have both of your hands free while you are on hold, taking notes from your call or completing another task. This means that you will be more efficient.Employees will be using many more wireless blue tooth headsets and will be able to walk all over the building and keep in touch like they are sitting at their desk. This will enhance their productivity and increa
While effective public relations efforts have proven their effectiveness since the on-set of business, early efforts were not integrated into advertising efforts. In fact, it wasn’t until a campaign launched by American Express in the 1980’s when the corporate world started to take notice of the power of public relations. The credit card giant modified all of their advertising, communicating that each time a cardholder used their American Express card, they would donate a penny to the restoration of the Statue of Liberty.
The campaign results were much better than even American Express could imagine. Consumers couldn’t help but to feel good about a business that supports our country. And, since each purchase supported Lady Liberty, additional spending was certainly justified! As a direct r
If you're planning on doing medical billing and sending in claims for oxygen, you better make sure you've had plenty of sleep the night before. Oxygen billing is probably the most complex of all the medical billing procedures because of certain conversions and calculations that need to be done in regard to the oxygen itself. In this installment of our series on medical billing and the electronic transmission of claims using NSF 3.01 specifications, we'll be covering the GX0 record, picking up with field number 14.GX0 field 14, positions 125 - 127, is the oxygen flow rate. This tells the carrier how many liters per minute the patient is supposed to receive. The valid values are 001 - 999. If the patient is going to be getting less than one liter p
The campaign results were much better than even American Express could imagine. Consumers couldn’t help but to feel good about a business that supports our country. And, since each purchase supported Lady Liberty, additional spending was certainly justified! As a direct r
Work at home employment opportunities are growing by the day. If you have ever dreamed of working full time from home and making a full time income, then you just need to find the right work at home employment opportunity and the rest will just be chocolate pudding.In the old days - that is, in the really really old days - everyone worked at home. Work at home employment was the norm. Then, the Industrial Revolution took people out of their homes and put them to work in a factory. Thanks Henry Ford!Well, today, there is a new revolution. It's called the Digital Revolution or the Internet Revolution. You can think of it as a new Work-At-Home Employment Opportunity Revolution. Whatever you call it, one thing is for sure. Everyday people have expa
The campaign results were much better than even American Express could imagine. Consumers couldn’t help but to feel good about a business that supports our country. And, since each purchase supported Lady Liberty, additional spending was certainly justified! As a direct result, card usage and membership had increased substantially. The cost of a facelift for America’s favorite lady: Priceless!
American Express was not the only one pleased with this creative use of advertising and public relations. Their successful campaign kick-started marketing experts all across the world who learned quickly that communicating involvement in a cause, the community, and/or the country will motivate action and generate profit. Businesses began using terms like “cause-related marketing,” becoming involved in community efforts and telling the world through advertising efforts.
Today, study after study continues to find that companies who utilize this combination marketing approach are extremely effective. I often quote findings offered by Cone Corporate Citizenship, indicating that 84% of Americans would be likely to switch brands to one associated with a good cause if both price and quality are similar. If that’s not enough to get your marketing wheels spinning, read on…
In one of the most recent comprehensive marketing studies completed (Brand Benefits, 2003), it was found that we have a much more charita
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