Tags |
|
|
Links |
|
|
Digg it UP - Consider These Pressing Facts Before You Renew Your Yellow Page Ad
Do you make resolutions every year only to find that your resolutions have fallen by the wayside. Research shows that most resolutions don't last past the second week of January. Why? That's what this article is going to concentrate on, and how you can keep your resolutions on track. The most popular resolutions are to lose weight, stop smoking, eat better, get a better job, start my own business, spend more time with my spouse/kids, you can fill in the blank with your resolution. One of the main reasons resol
What to Consider Before Re-running Your Present Ad
- Whether you feel your current ad has been working for you (easiest to tell if you log your calls or customers
- All your present marketing methods (besides your Yellow Page advertising) and how well they work together
- What the other advertisers in your category are doing
When products or brands are trying to build market presence they often look for innovative ways to get consumers to try them. Shows like American Idol which attract large numbers of viewers every week provide the perfect platform for this type of marketing.Services like SMS have been around for over a decade, and while popular Europe, Asia, and Japan, have never caught on in the United States. When AT&T (who was later taken over by Cingular) became a sponsor of the program they took the opportunity to promote SMS throu
Before long, your Yellow Page directory rep will be paying you a visit. It's an annual event that happens several months before next year's directory goes to press. He or she will urge you to think about your ad just long enough to renew what you used in the previous directory - or to upgrade according to their suggestions. If you comment that business is up OR down, they'll recommend a larger, spruced-up ad as the answer.
The statistics they quote are out of date, and don't reflect today's realities. The typical business owner is afraid - unsure what to trust to bring enough new customers. Even if he wants to reduce his reliance on the Yellow Pages (or the every-escalating expense), he doesn't know what to do instead. The truth is, no single promotional method can do the job. However, the majority of the public is already changing the way it decides where to buy - which doesn't bode well for Yellow Pages.
Be forewarned. Sticking with what you've been doing is no longer a smart business move. The role the directory plays in our way of life has shifted dramatically - just during the last year. And those effects will increase in the future. Although people used to rely on the Yellow Pages before buying, that's no longer true. Instead, they're going online, to conduct searches for local vendors.
People Want More Information and the Want it Fast
Declines in Yellow Page usage are dramatic. Recent studies show that many as 70% of buyers rely on Internet search engines to find needed information, as part of their buying process (even when they intend to spend their money in their hometown). The advent of Local Search (combining a search engine query with a geographic term, like town or state) helps Internet users find local suppliers in seconds. Local Search already accounts for over a third of search queries. Unfortunately, many businesses don't show up in those results - so aren't even considered.
While I'm not recommending that you drop your directory ad, I strongly suggest that you shift some of those dollars to online exposure. My ebook, Yellow Page Smarts explains how to get your directory ad and the Internet to work together
http://www.yellowpagesage.com/smarts.html
Recognize that you need to present your business in a variety of ways, in order to match the purchasing styles of most consumers.
Develop an Integrated Yellow Page Strategy
Begin thinking about the next Yellow Page directory, starting now. The worst choice is to just renew what you've done without giving it any serious thought. Use this chance to improve your ad's performance. You'll be stuck with it (and paying for it) for a full year.
What to Consider Before Re-running Your Present Ad
- Whether you feel your current ad has been working for you (easiest to tell if you log your calls or customers
- All your present marketing methods (besides your Yellow Page advertising) and how well they work together
- What the other advertisers in your category are doing
Many industry sectors have abatement professionals and consultants and there are even trade journals specializing in these things. Unfortunately the greatest abatement consultants are so busy that they generally cannot even return phone calls as they travel the world putting out fires and handling crisis management. The issues, which are most pressing are those dealing with multiple reactions caused by abatement procedures in one sector which affect another and the law of unintended consequences which occur.For instanc
Be forewarned. Sticking with what you've been doing is no longer a smart business move. The role the directory plays in our way of life has shifted dramatically - just during the last year. And those effects will increase in the future. Although people used to rely on the Yellow Pages before buying, that's no longer true. Instead, they're going online, to conduct searches for local vendors.
People Want More Information and the Want it Fast
Declines in Yellow Page usage are dramatic. Recent studies show that many as 70% of buyers rely on Internet search engines to find needed information, as part of their buying process (even when they intend to spend their money in their hometown). The advent of Local Search (combining a search engine query with a geographic term, like town or state) helps Internet users find local suppliers in seconds. Local Search already accounts for over a third of search queries. Unfortunately, many businesses don't show up in those results - so aren't even considered.
While I'm not recommending that you drop your directory ad, I strongly suggest that you shift some of those dollars to online exposure. My ebook, Yellow Page Smarts explains how to get your directory ad and the Internet to work together
http://www.yellowpagesage.com/smarts.html
Recognize that you need to present your business in a variety of ways, in order to match the purchasing styles of most consumers.
Develop an Integrated Yellow Page Strategy
Begin thinking about the next Yellow Page directory, starting now. The worst choice is to just renew what you've done without giving it any serious thought. Use this chance to improve your ad's performance. You'll be stuck with it (and paying for it) for a full year.
What to Consider Before Re-running Your Present Ad
- Whether you feel your current ad has been working for you (easiest to tell if you log your calls or customers
- All your present marketing methods (besides your Yellow Page advertising) and how well they work together
- What the other advertisers in your category are doing
The American economy is a sophisticated market. While it is true that the Government, with its war on terrorism, is blowing billions every month, it is also true that superior business strategies (such as outsourcing, interest rate manipulations) have directly or indirectly aided the economy and contributed to the spending power of an average American.America today (2007) is a highly mobile, fast-paced consumer-centric society. Billions of dollars exchange hands across the table and through the Internet and businesses people used to rely on the Yellow Pages before buying, that's no longer true. Instead, they're going online, to conduct searches for local vendors.
People Want More Information and the Want it Fast
Declines in Yellow Page usage are dramatic. Recent studies show that many as 70% of buyers rely on Internet search engines to find needed information, as part of their buying process (even when they intend to spend their money in their hometown). The advent of Local Search (combining a search engine query with a geographic term, like town or state) helps Internet users find local suppliers in seconds. Local Search already accounts for over a third of search queries. Unfortunately, many businesses don't show up in those results - so aren't even considered.
While I'm not recommending that you drop your directory ad, I strongly suggest that you shift some of those dollars to online exposure. My ebook, Yellow Page Smarts explains how to get your directory ad and the Internet to work together
http://www.yellowpagesage.com/smarts.html
Recognize that you need to present your business in a variety of ways, in order to match the purchasing styles of most consumers.
Develop an Integrated Yellow Page Strategy
Begin thinking about the next Yellow Page directory, starting now. The worst choice is to just renew what you've done without giving it any serious thought. Use this chance to improve your ad's performance. You'll be stuck with it (and paying for it) for a full year.
What to Consider Before Re-running Your Present Ad
- Whether you feel your current ad has been working for you (easiest to tell if you log your calls or customers
- All your present marketing methods (besides your Yellow Page advertising) and how well they work together
- What the other advertisers in your category are doing
Do you know where in the office the most rumors are put out? It’s in the coffee kitchen! This is a place to gather in a company and you can learn a lot there. It is also the place where often mobbing starts. It is a place where employees feel kind of safe and not watched. There is a rule of thumb here: The worse the working atmosphere in the company the more frequented the coffee kitchens are.Management is always suspicious when watching employees gathering in small groups all over the place with their coffee mugs in t already accounts for over a third of search queries. Unfortunately, many businesses don't show up in those results - so aren't even considered.
While I'm not recommending that you drop your directory ad, I strongly suggest that you shift some of those dollars to online exposure. My ebook, Yellow Page Smarts explains how to get your directory ad and the Internet to work together
http://www.yellowpagesage.com/smarts.html
Recognize that you need to present your business in a variety of ways, in order to match the purchasing styles of most consumers.
Develop an Integrated Yellow Page Strategy
Begin thinking about the next Yellow Page directory, starting now. The worst choice is to just renew what you've done without giving it any serious thought. Use this chance to improve your ad's performance. You'll be stuck with it (and paying for it) for a full year.
What to Consider Before Re-running Your Present Ad
- Whether you feel your current ad has been working for you (easiest to tell if you log your calls or customers
- All your present marketing methods (besides your Yellow Page advertising) and how well they work together
- What the other advertisers in your category are doing
Investors, like the rest of us, have different tastes. One investor may love a concept and/or business plan while the next may hate both. It is important to understand this as business plans are working documents and are always undergoing iterations.Management teams must not rush to incorporate each potential investor’s comments. Instead, have several investors, partners and other business colleagues review the plan and provide feedback. Then incorporate common concerns and probe other comments to determine if they areBegin thinking about the next Yellow Page directory, starting now. The worst choice is to just renew what you've done without giving it any serious thought. Use this chance to improve your ad's performance. You'll be stuck with it (and paying for it) for a full year.
What to Consider Before Re-running Your Present Ad
- Whether you feel your current ad has been working for you (easiest to tell if you log your calls or customers
- All your present marketing methods (besides your Yellow Page advertising) and how well they work together
- What the other advertisers in your category are doing
- Which categories you need to appear in - Really?
- Ways to improve your copy and message, to demand more attention
- Rearrange the layout to be more legible, clear, and easy on the eye
- Updating anything that's either out of date, or left out
- Adding your website and email address - Even when they use the directory, many people will only call ads with a website; it's about credibility
Don't be Afraid of the New Developments
Your choice is not between the Yellow Pages and an Internet presence. You'll need a marketing method that's big enough to include both. You can find needed answers to help you plot your course at http://www.localsearchresources.com
Your first task is to treat this matter as urgent. The Internet probably seems far afield from your daily priorities. But your customers are online, and your competitors are getting there. This trend is not going away; it's getting stronger. Don't miss the boat. Especially, when it's not very costly or difficult to broaden your exposure to include the Internet. Get moving!
Copyright 2005 Off the Page
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/7169/diggitup-Consider-These-Pressing-Facts-Before-You-Renew-Your-Yellow-Page-Ad.html">Consider These Pressing Facts Before You Renew Your Yellow Page Ad</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/7169/diggitup-Consider-These-Pressing-Facts-Before-You-Renew-Your-Yellow-Page-Ad.html]Consider These Pressing Facts Before You Renew Your Yellow Page Ad[/url]
Related Articles:
Postcards Printing - Way for Essential Marketing
Full Service Advertising Agencies
Bookmark it:
|