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Digg it UP - How to Make Your Claims Believable
Youngstown OH is experiencing good growth in its nearby suburbs. South of town are two cities for those who have had enough of man’s so-called progress, these cities are Salem and Sebring OH. Sufficient small towns
Rather than saying “Our staff are very experienced carpet cleaners”… instead say… “Our team of 12 staff have a combined experience of cleaning carpets for 63 years”
Rather
We all make mistakes in business. The important issue is that we learn from them and apply the lessons in both our online and off-line business activities. One of my most costly mistakes happened about twelve years
…Best Lawnmower in the country
…Absolute Lowest Prices In Existence
…Leaves your hair cleaner than any other shampoo
…do you believe them?
Or is there a certain degree of doubt in your mind about their credibility? Or whether they are ‘hyped up’?
Think about it. Everybody expects advertisers to exaggerate their claims. To present them in their best light. Which is the exact reason why general statememts are not as effective as…
SPECIFIC STATEMENTS
So…
Rather than saying “Our prices have been reduced”… instead say… “Our prices have been reduced by 22% to prepare for our end of year stocktake”
Rather than saying “More than 20 varieties of Reebok shoes in stock”… instead say… “More than 23 varieties of Reebok shoes in stock”
Rather than saying “Our staff are very experienced carpet cleaners”… instead say… “Our team of 12 staff have a combined experience of cleaning carpets for 63 years”
Rather
MAS 90 and MAS 200 MAS 90 and MAS 200 are full fledged Enterprise Resource Planning Solutions which are flexible and can be enhanced as your business grows. They cater to the following areas of your bus
Think about it. Everybody expects advertisers to exaggerate their claims. To present them in their best light. Which is the exact reason why general statememts are not as effective as…
SPECIFIC STATEMENTS
So…
Rather than saying “Our prices have been reduced”… instead say… “Our prices have been reduced by 22% to prepare for our end of year stocktake”
Rather than saying “More than 20 varieties of Reebok shoes in stock”… instead say… “More than 23 varieties of Reebok shoes in stock”
Rather than saying “Our staff are very experienced carpet cleaners”… instead say… “Our team of 12 staff have a combined experience of cleaning carpets for 63 years”
Rather
“At senior levels of an organization, the ability to adapt, to make decisions quickly in situations of high uncertainty, and to steer through wrenching change is critical. But at a time when the need for superior
SPECIFIC STATEMENTS
So…
Rather than saying “Our prices have been reduced”… instead say… “Our prices have been reduced by 22% to prepare for our end of year stocktake”
Rather than saying “More than 20 varieties of Reebok shoes in stock”… instead say… “More than 23 varieties of Reebok shoes in stock”
Rather than saying “Our staff are very experienced carpet cleaners”… instead say… “Our team of 12 staff have a combined experience of cleaning carpets for 63 years”
Rather
In the modem world no business can afford to remain secretive because various parties such as creditors, employees, taxation authorities, investors, public and government etc., are interested to know about the affa
Rather than saying “More than 20 varieties of Reebok shoes in stock”… instead say… “More than 23 varieties of Reebok shoes in stock”
Rather than saying “Our staff are very experienced carpet cleaners”… instead say… “Our team of 12 staff have a combined experience of cleaning carpets for 63 years”
Rather
According to statistics, close to 1 million people will start a small business in the U.S. Unfortunately, at least 400,000 (40%) of those businesses will fail within the first year and more than 800,000 (80%) of th
Rather than saying “Our staff are very experienced carpet cleaners”… instead say… “Our team of 12 staff have a combined experience of cleaning carpets for 63 years”
Rather than saying “Used all over the world”… instead say… “Used in over 46 countries”
Or rather than a cleaner saying “We clean your house thoroughly” why not list every single thing you do
One more thing... When you give people a specific number, they tend to believe it must be true. So don’t use numbers which are a multiple of 5 or 10. Instead say 4 or 9. It makes it more believable.
Even KFC realises this.
No. They don’t have 10 herbs and spices on their special chicken. They have 11. That’s a heck of a lot more believable than 10… or heaps, isn’t it?
So take a moment now and think about how you can apply what you’ve learnt and be more specific in your advertising.
Warmly,
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