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Digg it UP - The Amazing Power of Marketing to A List
Do your project team members show confusion about who is responsible for what aspects of the job? Do their conversations and meetings usually end in heated personal attacks? Or do individual members ever exhibit an "every person for themselves" attitude and refuse to help their teammates? If you answered "yes" to any of these questions, then you're not alone. Sometimes, a team simply doesn't "gel."
Be sure to track your marketing activities with your customers and prospects. This includes direct mail, phone calls, estimates sent, and meetings. You can use something as simple as Microsoft Outlook, which has client relationship management (CRM) functions. You can also use software with more robust CRM capabilities such as ACT! Or Goldmine. If you don't need to have the latest version of these, look on the Ebay for great deals on an earlier release of the software.
Action Item: Take a look at your current system for collecting names
When I first started my marriage and family therapy private practice in 1986, it was considered bad form to advertise your services. It was not considered unethical, just something a “professional” did not do.That never really made a whole lot of sense to me.I think it came from the never was true notion that all you had to do was hang up your shingle and the clients would flock to your doo
And, the other is your list of satisfied, loyal customers, as well as your pool of warm prospects with whom you are building a relationship of credibility and trust. Building this list of warm prospects and satisfied customers is your ticket to a steady stream of income.
Here are some tips to build your list:
1. If you have a website, make sure you have some kind of name capture mechanism. In exchange for people's contact information, offer a subscription to an ezine, a free report, an e-course, a free forum, or some other perk.
Make sure you have an effective online system to collect the names of your customers and prospects. It should be able to manage your lead generation and follow-up activities with the ability to create a name capture form for your website, as well as auto responders to automate the process of communicating with your list on a regular basis. Set it up and let it work for you as your online salesperson - 24 hours a day, seven days a week.
2. If you have a physical location, place a sign-up form in an obvious place for your visitors so you can stay in touch with them on an ongoing basis. You can offer an incentive to sign up such as special coupons, discounts, or a print newsletter with tips.
3. When you give speeches, presentations, and attend trade shows, collect the names of people you interact with! Offer a prize like a free product or a discount. You can do the same thing if you offer telephone seminars or online courses to your clients.
4. Grow your list by conducting a joint venture with a like-minded business. For example, a mortgage broker and realtor can offer a free seminar on home buying. Both businesses can collect the names of the attendees.
5. Submit articles to various websites and ezines. Make sure each article has a resource box with information about your business and a link to your name capture page.
6. Of course, anyone and everyone who has ever purchased from you should go on your list. It is much easier and cost effective to cross-sell and up-sell to past, satisfied customers than it is to convert a prospect into a customer. Regularly keep in touch to ensure your company stays in the forefront of their awareness.
Be sure to track your marketing activities with your customers and prospects. This includes direct mail, phone calls, estimates sent, and meetings. You can use something as simple as Microsoft Outlook, which has client relationship management (CRM) functions. You can also use software with more robust CRM capabilities such as ACT! Or Goldmine. If you don't need to have the latest version of these, look on the Ebay for great deals on an earlier release of the software.
Action Item: Take a look at your current system for collecting names a
For years we have all been going to the local carwash and we conveniently tip the towel spinning driers who do not speak any English a dollar or two depending on their performance and the quality of the drying they have done. Yet have we considered that they are illegal aliens? Certainly we have or should have. Indeed we probably knew they were but did not wish to make a scene and we went on our merry wa
Make sure you have an effective online system to collect the names of your customers and prospects. It should be able to manage your lead generation and follow-up activities with the ability to create a name capture form for your website, as well as auto responders to automate the process of communicating with your list on a regular basis. Set it up and let it work for you as your online salesperson - 24 hours a day, seven days a week.
2. If you have a physical location, place a sign-up form in an obvious place for your visitors so you can stay in touch with them on an ongoing basis. You can offer an incentive to sign up such as special coupons, discounts, or a print newsletter with tips.
3. When you give speeches, presentations, and attend trade shows, collect the names of people you interact with! Offer a prize like a free product or a discount. You can do the same thing if you offer telephone seminars or online courses to your clients.
4. Grow your list by conducting a joint venture with a like-minded business. For example, a mortgage broker and realtor can offer a free seminar on home buying. Both businesses can collect the names of the attendees.
5. Submit articles to various websites and ezines. Make sure each article has a resource box with information about your business and a link to your name capture page.
6. Of course, anyone and everyone who has ever purchased from you should go on your list. It is much easier and cost effective to cross-sell and up-sell to past, satisfied customers than it is to convert a prospect into a customer. Regularly keep in touch to ensure your company stays in the forefront of their awareness.
Be sure to track your marketing activities with your customers and prospects. This includes direct mail, phone calls, estimates sent, and meetings. You can use something as simple as Microsoft Outlook, which has client relationship management (CRM) functions. You can also use software with more robust CRM capabilities such as ACT! Or Goldmine. If you don't need to have the latest version of these, look on the Ebay for great deals on an earlier release of the software.
Action Item: Take a look at your current system for collecting names
I can confidently say that if you were like me, you would not be wasting the morning sleeping, but would make the most of it by working. Recently, there has been increasing debate about the working hours of Americans. Just take look at what author Mitch Ratcliffe has to say:I've never been what you'd call a "morning person," unless you're talking about the hours aftermidnight and before 3 AM. Do
2. If you have a physical location, place a sign-up form in an obvious place for your visitors so you can stay in touch with them on an ongoing basis. You can offer an incentive to sign up such as special coupons, discounts, or a print newsletter with tips.
3. When you give speeches, presentations, and attend trade shows, collect the names of people you interact with! Offer a prize like a free product or a discount. You can do the same thing if you offer telephone seminars or online courses to your clients.
4. Grow your list by conducting a joint venture with a like-minded business. For example, a mortgage broker and realtor can offer a free seminar on home buying. Both businesses can collect the names of the attendees.
5. Submit articles to various websites and ezines. Make sure each article has a resource box with information about your business and a link to your name capture page.
6. Of course, anyone and everyone who has ever purchased from you should go on your list. It is much easier and cost effective to cross-sell and up-sell to past, satisfied customers than it is to convert a prospect into a customer. Regularly keep in touch to ensure your company stays in the forefront of their awareness.
Be sure to track your marketing activities with your customers and prospects. This includes direct mail, phone calls, estimates sent, and meetings. You can use something as simple as Microsoft Outlook, which has client relationship management (CRM) functions. You can also use software with more robust CRM capabilities such as ACT! Or Goldmine. If you don't need to have the latest version of these, look on the Ebay for great deals on an earlier release of the software.
Action Item: Take a look at your current system for collecting names
If you have ever fallen foul of losing at online games and at the casino tables of the virtual and real worlds, you may want to get a measure of revenge. Without sabotage or any other extreme revenge, any person with online access can actually choose to work with the casinos rather than against them, in order to earn money. Rather than risk your own money in order to gain from the casinos, through affili
5. Submit articles to various websites and ezines. Make sure each article has a resource box with information about your business and a link to your name capture page.
6. Of course, anyone and everyone who has ever purchased from you should go on your list. It is much easier and cost effective to cross-sell and up-sell to past, satisfied customers than it is to convert a prospect into a customer. Regularly keep in touch to ensure your company stays in the forefront of their awareness.
Be sure to track your marketing activities with your customers and prospects. This includes direct mail, phone calls, estimates sent, and meetings. You can use something as simple as Microsoft Outlook, which has client relationship management (CRM) functions. You can also use software with more robust CRM capabilities such as ACT! Or Goldmine. If you don't need to have the latest version of these, look on the Ebay for great deals on an earlier release of the software.
Action Item: Take a look at your current system for collecting names
Achieving wealth in America is not about how much you earn, but how wisely you use what you earn. This article is aimed at helping you to both increase your income, and manage your money properly. Among other things, you will learn that spending more than you earn in an effort to impress friends and neighbors with your material possessions is a recipe for financial disaster. Additionally, lacking the pat
Be sure to track your marketing activities with your customers and prospects. This includes direct mail, phone calls, estimates sent, and meetings. You can use something as simple as Microsoft Outlook, which has client relationship management (CRM) functions. You can also use software with more robust CRM capabilities such as ACT! Or Goldmine. If you don't need to have the latest version of these, look on the Ebay for great deals on an earlier release of the software.
Action Item: Take a look at your current system for collecting names and following up with prospects and customers? How do you store your contact data? What actions will you take in the next three months to improve these aspects of your marketing?
Copyright 2006 Marketing Maven
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