Digg it UP - Internet and Businesses Online

Elements of a Successful Customer Newsletter: 4 - Offers
If your newsletter is going to work for you - in other words, if it's going to increase your income - you've got to find a way to encourage people to buy something from you.It's all very well putting in lots of great content that will get people reading if, once they have read your ar

ople have no intention of handing out their email address but a careful planned report or mini-course that is instantly delivered to them is often incentive enough for them to build that bridge.

The met

10 First Rate Tips To Getting More Ezine Subscribers
1. Submit your ezine to ezine directories.Ezine directories attract people interested in subscribing to ezines that provide them with information about their interests such as marketing, affiliate programs, gardening, or staying healthy.In addition, ezine directories will help

The power of collecting an email address is amazing. As I mentioned in a prior article, you can expect between 1 and 10 percent of visitors to make a purchase on their initial visit to your website (conversion rate) and between 10 and 33 percent to give you their email address (signup rate). Often visitors weren’t intending to buy any product but were after more information on your subject. Studies show it often takes 7 communications before a customer will buy a product. Believe me, after selling websites, it’s very rare to get a ‘yes’ on the first visit. Websites can be quite complex so maybe it’s not the best example but people just need more information and confidence before they’re ready to buy.

We need to offer the customer an awesome product that they simply can’t say no to for them to give us their email. Often people have no intention of handing out their email address but a careful planned report or mini-course that is instantly delivered to them is often incentive enough for them to build that bridge.

The meth

Your Pink Spoon Promo Checklist
One of the most effective ways of getting people to discover and try your products or services is by offering a Pink Spoon - a taste of what it is that you offer. Pink Spoons come in many forms: an ezine, an ecourse, an audio program, a special report, etc., and they are usually free. It's a

rate) and between 10 and 33 percent to give you their email address (signup rate). Often visitors weren’t intending to buy any product but were after more information on your subject. Studies show it often takes 7 communications before a customer will buy a product. Believe me, after selling websites, it’s very rare to get a ‘yes’ on the first visit. Websites can be quite complex so maybe it’s not the best example but people just need more information and confidence before they’re ready to buy.

The met

Job Fair Fraud
We sure hear a lot about advertising fraud, fraudulent sales ads and misrepresentations in advertising, however little do we hear about the fraud which goes on at job fairs, where companies make promises and entice folks to sign up or fill out potential applications. One recent study seemed

es 7 communications before a customer will buy a product. Believe me, after selling websites, it’s very rare to get a ‘yes’ on the first visit. Websites can be quite complex so maybe it’s not the best example but people just need more information and confidence before they’re ready to buy.

The met

A Brief Primer on Merchant Account Discount Rates
You just obtained a merchant account at a quoted discount rate of 1.79% for your store. But, lo and behold, when your account statement for your first month's processing arrived, you discovered to your dismay that many of your customers' transactions were processed at a much higher rate than

ut people just need more information and confidence before they’re ready to buy.

The met

Passion Equals Purpose
Passion is a key driver in achieving success because passion creates purpose. Purpose in turn creates focus, focus leads to results and results will normally move you closer to the fulfillment of your goals. I have worked with countless executives and entrepreneurs and consistently find that

ople have no intention of handing out their email address but a careful planned report or mini-course that is instantly delivered to them is often incentive enough for them to build that bridge.

The method of collecting email addresses is called an autoresponder. That is, a database that stores names and email addresses and can send out pre-programmed email addresses to recipients. These can be customised and sent instantly, 1 day, 5 days and anywhere up to 10 years after the initial email was collected. Very powerful and effective. Third party autoresponders that sit on a separate server are the most effective and you can generate your own signup form to place on your website.

You can also send an email to your database at any time. Let’s look at an example of the power of an email database. Let’s say you attract 200 visitors each day (easily possible) and have a signup rate of 15%, so that’s 30 email addresses a day, and after a year you have 10 950. If you mailout a promotion for a course you have created that costs

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Many people have no idea that co-registration services even exist, much less the many advantages to be gained by using them. Co-registration leads are the quickest way to build a large mailing list of people who are interested in your products, services, and offers.

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