tter. A super targeted keyword would be "dell dimension E340" - at this stage the searcher knows what he wants to buy. Granted the search volume is much lower but you will get a much better ROI.

3.Landing Pages - there are a couple of key things to consider which can dramatically boost your conversion. Firstly, make sure that the landing page contains the keyword or is consistent with the keywords in your Adgroup. Secondly, do not bombard the person who clicks on your ad with too many options. Focus the landing page on 1 action Google Adwords is one of the most effective marketing tools you can use to drive traffic to your websites. While it may initially seem an easy tool to use, the reality is that it is difficult to get top results with. With Google Adwords you can burn through your marketing budget very quickly without getting the ROI you expect or need.

Here are 4 tips to help you along the way to achieving a winning result with Adwords. For a more detailed guide on how to improve your Adwords results do not forget to visit the link at the bottom of this article.

1. Tracking Your Results - one of the most important difference between successful Adwords marketers and those that fail is effective tracking of your campaigns. Most inexperienced marketers overlook this completely.

There are a number of tracking solutions available to you. Google provides a conversion tracking tool within Adwords with easy to follow instructions. All you need to do is add a snipped of HTML code to your website.

For affiliates tracking is a bit more complicated and varies per Affiliate Network. For example, if you promote through Clickbank you can add a tracking ID to your hoplink for each keyword. A bit more work but the pay off is huge.

2. Keywords - one of the easiest ways to burn a ton of cash on Adwords is to select a number of single word / high volume "browse" keywords and battle it out with the significant number of other advertisers already there. The competition will force you to bid higher keyword CPCs and the volume will mean you spend money quickly. The other downside is that the keywords will not convert that well as a searcher using these types of keyword is really only looking for information i.e. there is no strong purchase intent.

The keywords which are more likely to convert are more specific, multi-word keywords. For example, "computer" is a very generic "browse" keyword. A more targeted keyword would be "dell computer" or "dell desktop computer" but these are still quite general. An even better keyword would be "dell dimension desktop" - this is a more specific search on a brand and model and will convert much better. A super targeted keyword would be "dell dimension E340" - at this stage the searcher knows what he wants to buy. Granted the search volume is much lower but you will get a much better ROI.

3.Landing Pages - there are a couple of key things to consider which can dramatically boost your conversion. Firstly, make sure that the landing page contains the keyword or is consistent with the keywords in your Adgroup. Secondly, do not bombard the person who clicks on your ad with too many options. Focus the landing page on 1 action larticle.

1. Tracking Your Results - one of the most important difference between successful Adwords marketers and those that fail is effective tracking of your campaigns. Most inexperienced marketers overlook this completely.

There are a number of tracking solutions available to you. Google provides a conversion tracking tool within Adwords with easy to follow instructions. All you need to do is add a snipped of HTML code to your website.

For affiliates tracking is a bit more complicated and varies per Affiliate Network. For example, if you promote through Clickbank you can add a tracking ID to your hoplink for each keyword. A bit more work but the pay off is huge.

2. Keywords - one of the easiest ways to burn a ton of cash on Adwords is to select a number of single word / high volume "browse" keywords and battle it out with the significant number of other advertisers already there. The competition will force you to bid higher keyword CPCs and the volume will mean you spend money quickly. The other downside is that the keywords will not convert that well as a searcher using these types of keyword is really only looking for information i.e. there is no strong purchase intent.

The keywords which are more likely to convert are more specific, multi-word keywords. For example, "computer" is a very generic "browse" keyword. A more targeted keyword would be "dell computer" or "dell desktop computer" but these are still quite general. An even better keyword would be "dell dimension desktop" - this is a more specific search on a brand and model and will convert much better. A super targeted keyword would be "dell dimension E340" - at this stage the searcher knows what he wants to buy. Granted the search volume is much lower but you will get a much better ROI.

3.Landing Pages - there are a couple of key things to consider which can dramatically boost your conversion. Firstly, make sure that the landing page contains the keyword or is consistent with the keywords in your Adgroup. Secondly, do not bombard the person who clicks on your ad with too many options. Focus the landing page on 1 action Affiliate Network. For example, if you promote through Clickbank you can add a tracking ID to your hoplink for each keyword. A bit more work but the pay off is huge.

2. Keywords - one of the easiest ways to burn a ton of cash on Adwords is to select a number of single word / high volume "browse" keywords and battle it out with the significant number of other advertisers already there. The competition will force you to bid higher keyword CPCs and the volume will mean you spend money quickly. The other downside is that the keywords will not convert that well as a searcher using these types of keyword is really only looking for information i.e. there is no strong purchase intent.

The keywords which are more likely to convert are more specific, multi-word keywords. For example, "computer" is a very generic "browse" keyword. A more targeted keyword would be "dell computer" or "dell desktop computer" but these are still quite general. An even better keyword would be "dell dimension desktop" - this is a more specific search on a brand and model and will convert much better. A super targeted keyword would be "dell dimension E340" - at this stage the searcher knows what he wants to buy. Granted the search volume is much lower but you will get a much better ROI.

3.Landing Pages - there are a couple of key things to consider which can dramatically boost your conversion. Firstly, make sure that the landing page contains the keyword or is consistent with the keywords in your Adgroup. Secondly, do not bombard the person who clicks on your ad with too many options. Focus the landing page on 1 action will not convert that well as a searcher using these types of keyword is really only looking for information i.e. there is no strong purchase intent.

The keywords which are more likely to convert are more specific, multi-word keywords. For example, "computer" is a very generic "browse" keyword. A more targeted keyword would be "dell computer" or "dell desktop computer" but these are still quite general. An even better keyword would be "dell dimension desktop" - this is a more specific search on a brand and model and will convert much better. A super targeted keyword would be "dell dimension E340" - at this stage the searcher knows what he wants to buy. Granted the search volume is much lower but you will get a much better ROI.

3.Landing Pages - there are a couple of key things to consider which can dramatically boost your conversion. Firstly, make sure that the landing page contains the keyword or is consistent with the keywords in your Adgroup. Secondly, do not bombard the person who clicks on your ad with too many options. Focus the landing page on 1 action tter. A super targeted keyword would be "dell dimension E340" - at this stage the searcher knows what he wants to buy. Granted the search volume is much lower but you will get a much better ROI.

3.Landing Pages - there are a couple of key things to consider which can dramatically boost your conversion. Firstly, make sure that the landing page contains the keyword or is consistent with the keywords in your Adgroup. Secondly, do not bombard the person who clicks on your ad with too many options. Focus the landing page on 1 action like clicking on your affiliate link or signing up for your newsletter. Do not dilute your prospect's attention with Adsense ads or multiple product choices.

4.Continuous Campaign Improvement - it is good practice to continuously try to improve your Adwords campaign. Test new add copy, eliminate keywords that do not convert, add additional keywords etc. The market changes daily and you can ALWAYS do better.

The tips in this article are by no means definitive and it is important to keep educating yourself. You can download a more detailed free guide to build on the advice in this article from the website below.