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Digg it UP - Website Marketing- Do You Forget To Check This Forgotten Website Data?
Promotional products and giveaways are a marketing strategy with a long and lustrous lineage with good reason. They work. Giving people a free gift is a great way to make them feel good about your company, service or product. When people feel good about you, they are more likely to buy from you. Even when promotional products don’t bring an immediate retu
Clicks: 321 Sufficient Website visitors for first test
CTR: 2.5% An acceptable click-through-rate
CPC: ?0.09 No pr
Have you heard about take surveys get paid? Many multinational companies especially the top Fortune 500 companies spend billions of dollars per annum on the advertisements and surveys. The aim of these companies is to get the product information and feedback quickly so that the feedback could be used for implementing the peoples view about the products an
You want to know if your campaign is proving successful or otherwise, and if it is not going to plan your problems start. You check your Website; you make sure all the links are active and correct, the headline, copy, sub-heads, and call-to-action are complete and fully optimised.
Perhaps you look deeper and check your advertisements and keywords and look for factors that may be influencing your results. When you find nothing, you may then have to decide whether to continue advertising or can the whole project.
Recently, I was in this exact position, when a quick look at an often forgotten piece of data immediately showed the exact problem.
Let me show you the results of a couple of days of advertising a new book with an advert on Google, which provided zero sales. Here are the results I pored over in the hope of finding the problem:
Impressions: 12,871 Enough to give an indication of interest
Clicks: 321 Sufficient Website visitors for first test
CTR: 2.5% An acceptable click-through-rate
CPC: ?0.09 No pro
Nearly 30 years ago, I was a guest panelist at a seminar about “Writing for Profit.” -- All day long,the speakers had told the attendees all about how to submit their written works to editors and publishers ... what to expect in a publisher’s contract ... how to prepare a writer’s proposal ... primarily focusing on how to “sell” what the attendees had wr
Perhaps you look deeper and check your advertisements and keywords and look for factors that may be influencing your results. When you find nothing, you may then have to decide whether to continue advertising or can the whole project.
Recently, I was in this exact position, when a quick look at an often forgotten piece of data immediately showed the exact problem.
Let me show you the results of a couple of days of advertising a new book with an advert on Google, which provided zero sales. Here are the results I pored over in the hope of finding the problem:
Impressions: 12,871 Enough to give an indication of interest
Clicks: 321 Sufficient Website visitors for first test
CTR: 2.5% An acceptable click-through-rate
CPC: ?0.09 No pr
So, you’ve come up with a business idea and put your heart and soul into gathering capital, developing a product, or refining a service that you plan to offer. Now it’s time to get your business online with a web site. You may be tempted to save money by using a web design template, but what you may not know is that using a web template may defeat all o
Recently, I was in this exact position, when a quick look at an often forgotten piece of data immediately showed the exact problem.
Let me show you the results of a couple of days of advertising a new book with an advert on Google, which provided zero sales. Here are the results I pored over in the hope of finding the problem:
Impressions: 12,871 Enough to give an indication of interest
Clicks: 321 Sufficient Website visitors for first test
CTR: 2.5% An acceptable click-through-rate
CPC: ?0.09 No pr
Newsletters are a means of communication between a company and its employees, clients, patrons and customers. These are periodically printed updates about products, events and other news about your company. This is a good means of increasing your market exposure. By regularly reminding your market of your presence, you give an impression of consistency an
Let me show you the results of a couple of days of advertising a new book with an advert on Google, which provided zero sales. Here are the results I pored over in the hope of finding the problem:
Impressions: 12,871 Enough to give an indication of interest
Clicks: 321 Sufficient Website visitors for first test
CTR: 2.5% An acceptable click-through-rate
CPC: ?0.09 No pr
There's always speculation on where to start your online business, where to learn? Who to listen?Over the last year, TurboMembership has helped many marketers in their Internet Marketing efforts and has grown to embrace new technologies and strategies that are already setting higher standards in the industry. But maybe the most important trend is I
Clicks: 321 Sufficient Website visitors for first test
CTR: 2.5% An acceptable click-through-rate
CPC: ?0.09 No problems here, either
Costs: ?28.48 A nominal amount for first test
Sales: 0 Panic!
Sales Ratio: 0% My target is a 3% conversion rate
These figures tell the story, but they do not tell me exactly what the problem is; nor do they tell me how to correct it. This is where looking at data that is often ignored showed me exactly what the problem was, and what I needed to do to correct it.
I was examining the Website data in great detail, thanks to the new tool from Google Analytics, and the information jumped off the screen in large font and hit me right between the eyes. My visitors were staying on my beautiful new Website for less than 14 seconds, and the bounce rate was 85% and climbing!
On another product launch in April at http://www.deckingbuilder.com/ebook, which is proving successful, my visitors are staying for almost 3 minutes.
Obviously, I was using keywords that were attracting visitors who were not the least bit interested in the Website content. I had to select a new set o
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