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Digg it UP - A $40 Million Dollar Little Known Referral Strategy
When you own a small business and have never owned a business before then it would be understandable if you needed some bankruptcy help. There is nothing to be ashamed of, you may not know which section of bankruptcy to file for and we can help you. One of the first questions to be answered is your business a partnership or a sole proprietorship? If you own a corporation t
The barber I use had a stack of Car Spa flyers.
The oil and lube place I use had a stack of Car Spa flyers.
The local handicraft shop my wife goes to had a stack of Car Spa flyers.
My son's dentist had a stack of Car Spa flyers in his office.
My local chiropractor friend had a stack of Car Spa flyers in his office.
An
Prodir pens are one of the most popular brands of pens and for good reason – these beautiful pens are stylish, functional and cost-effective. For under one ?, you can have a beautiful pen customized for color of choice and your logo and company information imprinted on the pen. On top of that, Prodir personalized pens also come with a high-gloss colour box to hand out your
Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy. I often go to Taco Bell to have lunch and read a book. I noticed a little flyer next to their cash register.
A few days later I stopped in with my family to get a frozen yogurt and right next to the cash register was the same flyer.
The next day, I took my family to our favorite buffet restaurant and low and behold, there was a stack of Car Spa flyers.
I then started asking the people at these locations what the deal was with the Car Spa flyer that they had next to their cash register and they all said that some old guy comes around every week and replinishes their stack.
I asked them, "Do you have some type of reciprocal arrangement with Car Spa?" They all said, "No... they asked if they could put their flyers there as a gift to our guests and we said sure."
Here's a copy of the referral flyer that Car Spa uses to drive traffic. http://www.marketingbestpractices.com/temp/car_spa.pdf
Pretty simple. Notice the 48 hour guarantee.
They're All Over the Place!
Before you knew it, I started noticing their little discount flyers ALL OVER THE PLACE.
The copy center I use had a stack of Car Spa flyers.
The barber I use had a stack of Car Spa flyers.
The oil and lube place I use had a stack of Car Spa flyers.
The local handicraft shop my wife goes to had a stack of Car Spa flyers.
My son's dentist had a stack of Car Spa flyers in his office.
My local chiropractor friend had a stack of Car Spa flyers in his office.
An
Understanding how specific investment strategies can affect your entire commercial real estate process. A popular topic of commercial real estate is what is known as quick turning. The media has caught on to this phenomenon and generalized it. Many of the things you may have heard about quick turning are not as simple as they make them look. The general public has confused
A few days later I stopped in with my family to get a frozen yogurt and right next to the cash register was the same flyer.
The next day, I took my family to our favorite buffet restaurant and low and behold, there was a stack of Car Spa flyers.
I then started asking the people at these locations what the deal was with the Car Spa flyer that they had next to their cash register and they all said that some old guy comes around every week and replinishes their stack.
I asked them, "Do you have some type of reciprocal arrangement with Car Spa?" They all said, "No... they asked if they could put their flyers there as a gift to our guests and we said sure."
Here's a copy of the referral flyer that Car Spa uses to drive traffic. http://www.marketingbestpractices.com/temp/car_spa.pdf
Pretty simple. Notice the 48 hour guarantee.
They're All Over the Place!
Before you knew it, I started noticing their little discount flyers ALL OVER THE PLACE.
The copy center I use had a stack of Car Spa flyers.
The barber I use had a stack of Car Spa flyers.
The oil and lube place I use had a stack of Car Spa flyers.
The local handicraft shop my wife goes to had a stack of Car Spa flyers.
My son's dentist had a stack of Car Spa flyers in his office.
My local chiropractor friend had a stack of Car Spa flyers in his office.
An
In this installment of medical billing, we're going to examine some common problems that you may run into with one of the more common add-ons to a medical billing package, barcoding. We'll not only examine the problems but give possible causes and solutions to them. Of course each case may be different.One of the most common problems you will run into with barcodi
I asked them, "Do you have some type of reciprocal arrangement with Car Spa?" They all said, "No... they asked if they could put their flyers there as a gift to our guests and we said sure."
Here's a copy of the referral flyer that Car Spa uses to drive traffic. http://www.marketingbestpractices.com/temp/car_spa.pdf
Pretty simple. Notice the 48 hour guarantee.
They're All Over the Place!
Before you knew it, I started noticing their little discount flyers ALL OVER THE PLACE.
The copy center I use had a stack of Car Spa flyers.
The barber I use had a stack of Car Spa flyers.
The oil and lube place I use had a stack of Car Spa flyers.
The local handicraft shop my wife goes to had a stack of Car Spa flyers.
My son's dentist had a stack of Car Spa flyers in his office.
My local chiropractor friend had a stack of Car Spa flyers in his office.
An
There is so much hype about website promotion on the internet and false promises on how you can get your site seen by “Millions of visitor within 24 hours” that I wanted to focus this article on promoting your site offline.There are many ways to promote your website offline that can draw visitors to your website literally within hours, and maybe even minutes.
Here's a copy of the referral flyer that Car Spa uses to drive traffic. http://www.marketingbestpractices.com/temp/car_spa.pdf
Pretty simple. Notice the 48 hour guarantee.
They're All Over the Place!
Before you knew it, I started noticing their little discount flyers ALL OVER THE PLACE.
The copy center I use had a stack of Car Spa flyers.
The barber I use had a stack of Car Spa flyers.
The oil and lube place I use had a stack of Car Spa flyers.
The local handicraft shop my wife goes to had a stack of Car Spa flyers.
My son's dentist had a stack of Car Spa flyers in his office.
My local chiropractor friend had a stack of Car Spa flyers in his office.
An
Buying a Franchise is a complicated business investment. Generally the way most franchising agreements stand in modern day business you are leasing a business rather than buying one for a specific term.Most consumer awareness websites and even the government regulatory bodies recommend before taking the plunge and buying a franchise that you have a Franchising attor
The barber I use had a stack of Car Spa flyers.
The oil and lube place I use had a stack of Car Spa flyers.
The local handicraft shop my wife goes to had a stack of Car Spa flyers.
My son's dentist had a stack of Car Spa flyers in his office.
My local chiropractor friend had a stack of Car Spa flyers in his office.
An apartment complex office I visited had a stack of Car Spa flyers.
Everywhere I went, I saw a stack of Car Spa flyers. It was amazing. The have these little "referral lead generation magnets" all over the place.
So I Finally Visited Car Spa
And it wasn't any surprise that they were so busy that it took about 15 minutes of waiting just to get my car into their car wash.
I then went inside their office to wait for my car and noticed that they did NOT have one flyer from another business inside their office.
They were able to get all those other businesses in the area to send them referrals without having to do one reciprocal referral arrangement. And they did it simply by asking the business owners. That's all.
Car Spa probably gets 100 times the amount of referrals of any other business in the area as a direct result of this simple referral tactic.
If you have a brick and mortar business, what's stopping you from doing the same thing? All it takes is a couple of hours a day and a handful or referral flyers to pass out.
Copyright 2005 David Frey
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