Tags |
|
|
Links |
|
|
Digg it UP - Why Almost Everyone is Wrong about Google Alternatives
I wonder when we decided to become a sales person. I know when I was at school all I ever wanted to do was join the Navy and see the world. My best mates wanted to be a truck driver or Fireman, Policeman, Soldier, Banker, Doctor, Pop star, Football player and so the list went on.I have yet to meet anyone who knew when they were young that they were going to be a salesman or woman. So where do we learn our trade? Most of it will be through mentoring, reading and actually learning ‘on the job.’ Here are a few tips to help you continue to grow your wealth and personal happiness through your sales efforts.1. When cold callin
One major potential `fly in the ointment' is this; you can't select what countries your ads will be shown in, on the 7Search network. That can be a real deal-breaker for an advertiser who wants to target a particular region or country. Why?
Click fraud and useless clicks are likely to increase. But remember; on 7Search, click prices are also a lot cheaper than Google, so it may be worth a try. As with Enhance, you pay in advance for clicks.
The 7Search inte
Many companies, particularly in the B2B space, who don’t have an ecommerce site mistakenly believe that because they don’t have an online transaction presence they shouldn’t be focused on generating leads through the Internet. Why is this? Well they mistakenly equate online lead generation with online sales. They are two different things.Many companies that sell through traditional sales channels are turning to online lead generation as a key component of their overall marketing strategy. Why? Because it works. Most companies that are doing internet marketing these days understand the benefits, but the vast majority of bu
What if I told you that there are a couple of alternatives to Google AdWords Pay-Per-Click (PPC) advertising that could only cost you between 10% and 33% per click? How can this be?
It's no secret that Google has the vast majority of click traffic on the internet - and as unhealthy as that is, its not going to change anytime soon. Most PPC specialists will tell you if you're not advertising on Google, you're history.
But with some clicks going for more than $15 each, for high-end and lucrative products and services such as computer servers and credit card merchant accounts, isn't it time to look for effective alternatives? Serious advertisers should consider alternative pay-per-click services.
Two that I have been trying recently for my own advertising are and Enhance Interactive and 7Search (disclosure; I am in no way affiliated with either of these companies).
Enhance Interactive
Based in Provo, Utah, Enhance Interactive's partner network receives more than one billion queries each month. I've found their program to be an easy, effective way to purchase PPC (pay-per-click) advertising.
You can pick both the keywords for your ad and the price you're willing to pay for someone to click on it (as little as $0.03). Like Google, you only pay when your ad is clicked on.
Enhance Interactive's Guaranteed Inclusion service allows you to submit URLs which are guaranteed to be in the database of highly visited search engines such as Excite and Dogpile, as well as smaller directories.
What's more, you can set your click price on any keyword that's significantly less than other large pay-per-click search engines. Enhance's system allows you to see your competitor's bids, something Google does not allow. That's handy.
Your first deposit at Enhance Interactive is a minimum of $50, all of which is directly applied to clicks. There is no minimum monthly spend at Enhance Interactive. One disadvantage is that you have to pay in advance, whereas Google allows you to make a $5 deposit and they charge you two weeks or a month for past clicks.
An interesting feature available on Enhance, which is not available on Google, is a feature called 'LogoLink' where you can upload an 80x40 pixel image that's no larger than 8KB in size. Animation is not accepted. This image will then be displayed alongside your PPC ad. Very cool. Feedback from users who use this feature is positive.
While not as sophisticated as Google, conversion tools are available on Enhance, after you've installed some simple html code into your web pages you wish to track.
Overall, I'm impressed with Enhance Interactive's service and prices, which I've found to cost only 20%-30% what a Google click would cost for the same keyword. I suggest you give them a try on a small scale. You won't have to stop your Google campaigns completely - just cut back a bit and purchase some clicks from Enhance to give them a try.
7Search
Moving a little down the click quality scale, yet still worth a try, is 7Search.
With over 1.5 billion searches per month and no minimum keyword bids (starting at one cent per visit) the 7Search product is an enticing alternative for advertisers weary of Google's high bid prices. Like Enhance, Chicago-based 7Search allows you to see your competitor's bids, and select the ad position you wish to take.
One major potential `fly in the ointment' is this; you can't select what countries your ads will be shown in, on the 7Search network. That can be a real deal-breaker for an advertiser who wants to target a particular region or country. Why?
Click fraud and useless clicks are likely to increase. But remember; on 7Search, click prices are also a lot cheaper than Google, so it may be worth a try. As with Enhance, you pay in advance for clicks.
The 7Search inter
CeMAP training for armed services personnel who are leaving the services is a relatively recent innovation. The Herne Group were the first company to be approved to supply CeMAP training to armed forces personnel, and are still the only company offering CeMAP training distance learning materials to resettlement personnel. Prior to this innovation, the traditional career training given for armed forces resettlement has been in driving, security, general admin roles, etc.This CeMAP training has been approved by the Career Transition Partnership, which means that the CeMAP course can be booked through the Armed Services network of
Two that I have been trying recently for my own advertising are and Enhance Interactive and 7Search (disclosure; I am in no way affiliated with either of these companies).
Enhance Interactive
Based in Provo, Utah, Enhance Interactive's partner network receives more than one billion queries each month. I've found their program to be an easy, effective way to purchase PPC (pay-per-click) advertising.
You can pick both the keywords for your ad and the price you're willing to pay for someone to click on it (as little as $0.03). Like Google, you only pay when your ad is clicked on.
Enhance Interactive's Guaranteed Inclusion service allows you to submit URLs which are guaranteed to be in the database of highly visited search engines such as Excite and Dogpile, as well as smaller directories.
What's more, you can set your click price on any keyword that's significantly less than other large pay-per-click search engines. Enhance's system allows you to see your competitor's bids, something Google does not allow. That's handy.
Your first deposit at Enhance Interactive is a minimum of $50, all of which is directly applied to clicks. There is no minimum monthly spend at Enhance Interactive. One disadvantage is that you have to pay in advance, whereas Google allows you to make a $5 deposit and they charge you two weeks or a month for past clicks.
An interesting feature available on Enhance, which is not available on Google, is a feature called 'LogoLink' where you can upload an 80x40 pixel image that's no larger than 8KB in size. Animation is not accepted. This image will then be displayed alongside your PPC ad. Very cool. Feedback from users who use this feature is positive.
While not as sophisticated as Google, conversion tools are available on Enhance, after you've installed some simple html code into your web pages you wish to track.
Overall, I'm impressed with Enhance Interactive's service and prices, which I've found to cost only 20%-30% what a Google click would cost for the same keyword. I suggest you give them a try on a small scale. You won't have to stop your Google campaigns completely - just cut back a bit and purchase some clicks from Enhance to give them a try.
7Search
Moving a little down the click quality scale, yet still worth a try, is 7Search.
With over 1.5 billion searches per month and no minimum keyword bids (starting at one cent per visit) the 7Search product is an enticing alternative for advertisers weary of Google's high bid prices. Like Enhance, Chicago-based 7Search allows you to see your competitor's bids, and select the ad position you wish to take.
One major potential `fly in the ointment' is this; you can't select what countries your ads will be shown in, on the 7Search network. That can be a real deal-breaker for an advertiser who wants to target a particular region or country. Why?
Click fraud and useless clicks are likely to increase. But remember; on 7Search, click prices are also a lot cheaper than Google, so it may be worth a try. As with Enhance, you pay in advance for clicks.
The 7Search inte
A good consultant provides specialist abilities and experience, innovative ideas, second opinions (reality checks), unbiased appraisals, and new approaches.A good consultant will leave you with tools, plans, and materials, and will transfer knowledge and resources to help you use them.Avoid making mistakes and wasting time and resources. A small investment and timely, professional advice can mean savings and increased revenues in the future.Adding the services of a consultant can make a difference when time or human resource constraints would otherwise mean a lost revenue, market, promotion, or funding opportunity
What's more, you can set your click price on any keyword that's significantly less than other large pay-per-click search engines. Enhance's system allows you to see your competitor's bids, something Google does not allow. That's handy.
Your first deposit at Enhance Interactive is a minimum of $50, all of which is directly applied to clicks. There is no minimum monthly spend at Enhance Interactive. One disadvantage is that you have to pay in advance, whereas Google allows you to make a $5 deposit and they charge you two weeks or a month for past clicks.
An interesting feature available on Enhance, which is not available on Google, is a feature called 'LogoLink' where you can upload an 80x40 pixel image that's no larger than 8KB in size. Animation is not accepted. This image will then be displayed alongside your PPC ad. Very cool. Feedback from users who use this feature is positive.
While not as sophisticated as Google, conversion tools are available on Enhance, after you've installed some simple html code into your web pages you wish to track.
Overall, I'm impressed with Enhance Interactive's service and prices, which I've found to cost only 20%-30% what a Google click would cost for the same keyword. I suggest you give them a try on a small scale. You won't have to stop your Google campaigns completely - just cut back a bit and purchase some clicks from Enhance to give them a try.
7Search
Moving a little down the click quality scale, yet still worth a try, is 7Search.
With over 1.5 billion searches per month and no minimum keyword bids (starting at one cent per visit) the 7Search product is an enticing alternative for advertisers weary of Google's high bid prices. Like Enhance, Chicago-based 7Search allows you to see your competitor's bids, and select the ad position you wish to take.
One major potential `fly in the ointment' is this; you can't select what countries your ads will be shown in, on the 7Search network. That can be a real deal-breaker for an advertiser who wants to target a particular region or country. Why?
Click fraud and useless clicks are likely to increase. But remember; on 7Search, click prices are also a lot cheaper than Google, so it may be worth a try. As with Enhance, you pay in advance for clicks.
The 7Search inte
“The money is in the list.” This is one of the slogans of internet marketing experts who say that it is very important to build up an opt-in list and then make regular mailings which will enable you to sell your goods and services.If you doubt this slogan, then you should consult with one of my close friends and colleagues who has been quietly building his mailing list over the best three years. Recently he sent out a mailing to all his subscribers, asking them to help out with Hurricane Katrina relief work. He was astonished to see that immediately following the mailing the traffic to his website jumped ten-fold over a period o
While not as sophisticated as Google, conversion tools are available on Enhance, after you've installed some simple html code into your web pages you wish to track.
Overall, I'm impressed with Enhance Interactive's service and prices, which I've found to cost only 20%-30% what a Google click would cost for the same keyword. I suggest you give them a try on a small scale. You won't have to stop your Google campaigns completely - just cut back a bit and purchase some clicks from Enhance to give them a try.
7Search
Moving a little down the click quality scale, yet still worth a try, is 7Search.
With over 1.5 billion searches per month and no minimum keyword bids (starting at one cent per visit) the 7Search product is an enticing alternative for advertisers weary of Google's high bid prices. Like Enhance, Chicago-based 7Search allows you to see your competitor's bids, and select the ad position you wish to take.
One major potential `fly in the ointment' is this; you can't select what countries your ads will be shown in, on the 7Search network. That can be a real deal-breaker for an advertiser who wants to target a particular region or country. Why?
Click fraud and useless clicks are likely to increase. But remember; on 7Search, click prices are also a lot cheaper than Google, so it may be worth a try. As with Enhance, you pay in advance for clicks.
The 7Search inte
Most of us are familiar with using visual aids in our public speaking. Even if you are not an active public speaker yourself it is pretty certain that you have suffered from the odd day or two of ‘death by PowerPoint’. There are alternatives.One of the most memorable presentations I ever saw used a child’s toy as a prop. Jon was a project team leader. He had to give an update on his project to a group of team leaders, project managers and support staff. An audience of twenty five to thirty in all.On the face of it his subject matter was not that great. He was responsible for the implementation of a payroll outsourci
One major potential `fly in the ointment' is this; you can't select what countries your ads will be shown in, on the 7Search network. That can be a real deal-breaker for an advertiser who wants to target a particular region or country. Why?
Click fraud and useless clicks are likely to increase. But remember; on 7Search, click prices are also a lot cheaper than Google, so it may be worth a try. As with Enhance, you pay in advance for clicks.
The 7Search interface feels a bit 'clunky' when compared with Google or even Enhance Interactive. But if you're willing to slog through it for 30 minutes or so, you'll likely be able to figure out what to do. Your effort should pay off with low cost clicks delivered to your landing page.
While 7Search does not provide a conversion tool, Google Analytics will track clicks that come from other search engines, so if your Analytics code is installed correctly, you can track a 7Search click, or most other search engines for that matter.
Summary
Let's not desert Google entirely - it's still a good (if more expensive) tool. As always, even if you decide to choose Google alternatives, remember you can track most, if not all, the clicks arriving at your site with Google Analytics.
OK, that's it for now. Towards becoming a more efficient business give some thought to Google PPC alternatives. One more thing -- it's important. Using proper PPC ad writing and construction strategies is vital on the cheaper PPC service providers. The proven secrets apply on these cheaper services, as much as they do on Google.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/72406/diggitup-Why-Almost-Everyone-is-Wrong-about-Google-Alternatives.html">Why Almost Everyone is Wrong about Google Alternatives</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/72406/diggitup-Why-Almost-Everyone-is-Wrong-about-Google-Alternatives.html]Why Almost Everyone is Wrong about Google Alternatives[/url]
Related Articles:
The Selling Process is a Sales Map to Success
The Ten Commandments To Creating Amazing Audio Products
Bookmark it:
|