advert:

“Tennis Shoes for Sale”.

You get 500 clicks at 10c a click: that’s your $50. However, you only get the one sale for $30. You have just lost $20. Some people do this but it’s not 500 visitors at 10c a click, it’s 5000 at $1 a click, so they lose $5000. And you can do that in one day unless you notice tha

It is very easy to lose money using PPC advertising and there are some horrendous stories on the internet as to how people have lost tens of thousands of dollars through using such advertising. Many people have problems in stopping after making a quick loss. They may take their eye off the costs of the campaign and find they have lost a quick thousand bucks, and rather than dropping the idea they try to recoup their losses by advertising even more.

This rarely works. The principle that the more you spend on advertising the more likely it will be for you to start making money is a dangerous one to believe. You should test the water with a low budget, say $50. Once that has gone and you have sold nothing, or even only $30 of goods, then give it up in the meantime. You might need some advice on how to use PPC advertising properly, or even to need to re-evaluate your products, since once your $50 is gone you will have received $50 of traffic in return for it.

That is the only sure thing about PPC advertising. You get the volume of traffic you pay for, but it might not be the right kind of traffic. If you are getting traffic, but making nothing, then either your product is no good or your advertising is no good. Your advert is not targeted enough, or not specific enough. Take this advert:

“Tennis Shoes for Sale”.

You get 500 clicks at 10c a click: that’s your $50. However, you only get the one sale for $30. You have just lost $20. Some people do this but it’s not 500 visitors at 10c a click, it’s 5000 at $1 a click, so they lose $5000. And you can do that in one day unless you notice that

ave lost a quick thousand bucks, and rather than dropping the idea they try to recoup their losses by advertising even more.

This rarely works. The principle that the more you spend on advertising the more likely it will be for you to start making money is a dangerous one to believe. You should test the water with a low budget, say $50. Once that has gone and you have sold nothing, or even only $30 of goods, then give it up in the meantime. You might need some advice on how to use PPC advertising properly, or even to need to re-evaluate your products, since once your $50 is gone you will have received $50 of traffic in return for it.

That is the only sure thing about PPC advertising. You get the volume of traffic you pay for, but it might not be the right kind of traffic. If you are getting traffic, but making nothing, then either your product is no good or your advertising is no good. Your advert is not targeted enough, or not specific enough. Take this advert:

“Tennis Shoes for Sale”.

You get 500 clicks at 10c a click: that’s your $50. However, you only get the one sale for $30. You have just lost $20. Some people do this but it’s not 500 visitors at 10c a click, it’s 5000 at $1 a click, so they lose $5000. And you can do that in one day unless you notice tha

budget, say $50. Once that has gone and you have sold nothing, or even only $30 of goods, then give it up in the meantime. You might need some advice on how to use PPC advertising properly, or even to need to re-evaluate your products, since once your $50 is gone you will have received $50 of traffic in return for it.

That is the only sure thing about PPC advertising. You get the volume of traffic you pay for, but it might not be the right kind of traffic. If you are getting traffic, but making nothing, then either your product is no good or your advertising is no good. Your advert is not targeted enough, or not specific enough. Take this advert:

“Tennis Shoes for Sale”.

You get 500 clicks at 10c a click: that’s your $50. However, you only get the one sale for $30. You have just lost $20. Some people do this but it’s not 500 visitors at 10c a click, it’s 5000 at $1 a click, so they lose $5000. And you can do that in one day unless you notice tha

hat is the only sure thing about PPC advertising. You get the volume of traffic you pay for, but it might not be the right kind of traffic. If you are getting traffic, but making nothing, then either your product is no good or your advertising is no good. Your advert is not targeted enough, or not specific enough. Take this advert:

“Tennis Shoes for Sale”.

You get 500 clicks at 10c a click: that’s your $50. However, you only get the one sale for $30. You have just lost $20. Some people do this but it’s not 500 visitors at 10c a click, it’s 5000 at $1 a click, so they lose $5000. And you can do that in one day unless you notice tha

advert:

“Tennis Shoes for Sale”.

You get 500 clicks at 10c a click: that’s your $50. However, you only get the one sale for $30. You have just lost $20. Some people do this but it’s not 500 visitors at 10c a click, it’s 5000 at $1 a click, so they lose $5000. And you can do that in one day unless you notice that PPC systems allow you to set a daily or monthly maximum.

That’s beside the point. You have to be more targeted with your ad. You are going to get anybody interested in buying tennis shoes visiting your website, even though they might only want Reebock tennis shoes. So why not advertise only Reebock tennis shoes? It doesn’t matter that you sell every other make, if the Reebock guy doesn’t see what he wants he will leave. How about that girl looking for Reebock Figjam shoes. Do you have any? If you don’t have a good range of sizes that she can purchase now she will go elsewhere.