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Digg it UP - Advertising Copy: What's Really Important?
Newspaper advertisements may cost more than those which can be posted on the Internet, however, posting your classified advertisements in the newspaper will likely increase the chance of a sale as you are reaching a more local market. It is unlikely that someone from across the country or around the world will want to purchase your used furniture, lawn mower or Kenmore washer and thus much of the traffic that would come to your Internet ad would be useless. However, due to the fact that most newspapers that feature classified advertisements have a local circulation, the chances of completing a sale through the newspaper greatly increase since the product can easily
Headlines and sub-headlines are designed
It is a good idea to have custom trade show displays to exhibit your products and services. A good trade show display is design according to your company's vision and it gives your booth a distinctive identity of its own as you try to attract new business. A well design custom trade show display creates an impression that results in more business. You can design your own display or hire and expert to create a lasting impact in any tradeshow. Custom trade show displays get you noticed and help you succeed.Designing custom trade show displays does not require any fixed and fast rules. Simple sketches can be used as a new design to which you can add graphics, colo
While it might sound frightening or frustrating, it's a fact of advertising life. So what do you do next? There are some sections of your copy that potential customers are practically guaranteed to read. If you know what these are, you'll see your sales increase dramatically. There are six key sections of your marketing copy to focus upon for success.
HEADLINES
Headlines have always been and will always be the most important section in any copy.
They are the first thing potential customers will see. They have the greatest impact on whether any of the other copy gets read. Your headlines must be enticing. Think of them as your opening line. If people aren’t intrigued, they won’t read any further.
Use strong active verbs (like slash, chop, quit, etc.) in your headlines. These words clearly demonstrate actions as opposed to more passive words (like reduce, think, consider, etc.). Most of the time, buying is an emotional action. The more you stir the emotions, the more you cause movement toward your ideal customer response.
Pay a lot of attention to your headline. It's the powerhouse of your copy.
SUB-HEADLINES
If your headline has captured your potential customers attention, they will scan the sub-headlines. Think of sub-headlines as chapter titles. These sub-headlines, when read with the headline, should tell your reader the whole story. Always begin writing your advertising copy by outlining using this headline and sub-headline format.
Headlines and sub-headlines are designed
Last Summer the Federal Trade Commission put forth a report for the Franchise Industry; 432 pages of study. This report asks Franchise Industry participants to comment on only certain aspects of franchising which were addressed between 1995 to 1999. It is good to see that the FTC is finally doing something after 10-years of sitting on their rear ends with a stick up their butts, however one has to ask what about the issues between 1999 and 2005. Thus this exercise is completely flawed if it’s goal is to bring the franchise rule up to date with consideration to the newest technologies of today in 2005. The process was also started during the ned of an election cycle. T
HEADLINES
Headlines have always been and will always be the most important section in any copy.
They are the first thing potential customers will see. They have the greatest impact on whether any of the other copy gets read. Your headlines must be enticing. Think of them as your opening line. If people aren’t intrigued, they won’t read any further.
Use strong active verbs (like slash, chop, quit, etc.) in your headlines. These words clearly demonstrate actions as opposed to more passive words (like reduce, think, consider, etc.). Most of the time, buying is an emotional action. The more you stir the emotions, the more you cause movement toward your ideal customer response.
Pay a lot of attention to your headline. It's the powerhouse of your copy.
SUB-HEADLINES
If your headline has captured your potential customers attention, they will scan the sub-headlines. Think of sub-headlines as chapter titles. These sub-headlines, when read with the headline, should tell your reader the whole story. Always begin writing your advertising copy by outlining using this headline and sub-headline format.
Headlines and sub-headlines are designed
In all forms of business, and even hobbies, the people who have been involved in a particular activity for awhile will start to use different slang terms. When someone new comes along these slang terms can be very confusing. As all businesses depend on customers, you need to be careful and educate yourself on these terms so you don’t lose any sales.It recently came to my attention that online marketing has more than its share of slang for the newbie to learn. Since marketing is all about getting and keeping customers, I could see that seasoned online marketers may start have an image problem. Online marketing slang was pointed out to me by an associate who w
They are the first thing potential customers will see. They have the greatest impact on whether any of the other copy gets read. Your headlines must be enticing. Think of them as your opening line. If people aren’t intrigued, they won’t read any further.
Use strong active verbs (like slash, chop, quit, etc.) in your headlines. These words clearly demonstrate actions as opposed to more passive words (like reduce, think, consider, etc.). Most of the time, buying is an emotional action. The more you stir the emotions, the more you cause movement toward your ideal customer response.
Pay a lot of attention to your headline. It's the powerhouse of your copy.
SUB-HEADLINES
If your headline has captured your potential customers attention, they will scan the sub-headlines. Think of sub-headlines as chapter titles. These sub-headlines, when read with the headline, should tell your reader the whole story. Always begin writing your advertising copy by outlining using this headline and sub-headline format.
Headlines and sub-headlines are designed
Your business card can be your most powerful advertising and marketing tool. Get your card into the hands of people who can do business with you and profit is sure to follow.The little card is often taken for granted and not given the thought it deserves. Since it plays such a big role in the impression you make, it, and you, should not make mistakes.Here are some common business card mistakesPrinting them yourself.It's not much cheaper and it looks like you did it at home, no matter what kind of printer you use. All it is, is faster.Not carrying them with you.Pocket, coat, briefcase or purse, you should have a number of fresh
Pay a lot of attention to your headline. It's the powerhouse of your copy.
SUB-HEADLINES
If your headline has captured your potential customers attention, they will scan the sub-headlines. Think of sub-headlines as chapter titles. These sub-headlines, when read with the headline, should tell your reader the whole story. Always begin writing your advertising copy by outlining using this headline and sub-headline format.
Headlines and sub-headlines are designed
All customers have certain expectations about what good service should be. It is the personal responsibility of every employee to provide exceptional customer service. Customer expectations differ from one person to another but, basically, they all expect the same things.Customers expect:♦ Value - Fair Prices ♦ Quality ♦ Variety ♦ Pleasant Atmosphere ♦ Friendly Service ♦ Interested Employees Who Care ♦ Attentiveness To Their NeedsThere are six keys to excellent customer service.Key 1: Competence People who enjoy what they are doing usually do it well. Before a pers
Headlines and sub-headlines are designed to make the sale. Barring that desired outcome, they can guide your visitors to read deeper into your copy. If you set up a structure of progressive sub-headlines, you'll have a better shot getting your point across.
Where do your prospective customers read after the headline and sub-headlines? Typically, they will read any captions you have under pictures in your ad copy.
CAPTIONS UNDER PICTURES
Newspaper journalists were the first to use captions. A caption is a few words below a photograph to explain what the picture is.
People are in the habit of looking for the captions in order to relate the importance of the image with the information they are receiving. Captions in advertising pieces are highly read. Don't waste the space! Don’t just use the caption to explain the picture. Use the caption to sell the product! Use descriptive benefit-oriented words in your captions for maximum impact.
So, they’ve looked at your headline, sub-headlines, and at the captions under your pictures. They might have already made the purchase decision. Congratulations! For those readers that haven’t made the purchase decision yet, let’s flesh out the advertisement with some choice sentences.
FIRST SENTENCES
When you scan a newspaper, what do you read? Almost everyone reads the first sentence or two of each paragraph. These sentences are vitally important. To get your potential customers interested enough to keep reading, ad
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