Tags |
|
|
Links |
|
|
Digg it UP - Double the Effectiveness of Your Company Brochure
It was a noble effort, even if I was naive. Last week I returned from a thirty-day trip to Germany, China, Singapore, Japan, Australia, and New Zealand. In each country, I led Skilled Facilitator workshops. Some of you reading this participated in these work
"Only the overall review of the entire business as an economic system can give real knowledge" - Peter F. DruckerNo one needs to emphasize the holistic approach the Six Sigma deployment takes on overall business processes. All processes in an organiza
The big mistake I'm talking about is that brochures too often focus on the company itself. They describe, in great detail, the company's commitment to excellence, how pro-active the company is, how many awards the company's products or services have won and how innovative they are.
Prospective clients, of course, couldn't care less.
Prospective clients want to know what's in it for them. They want to improve their bottom line. They want to make their lives easier. That's what's important to your clients. To get their business you must fulfill their needs. And that's what your marketing materials must communicate - how you can help them. And don't just tell your clients about the benefits of your services - show them. Nothing is more convincing than a good demonstration of how you can help. So use your company brochure to do just that.
By offering information your client can use, you'll demonstrate the benefits of your services and create a "value added" brochure. The more useful the information, the stronger your demonstration will be. For example, if you're a web design company, include a section: "Top 7 Questions to Ask Before You Hire a Web Designer". Then outline problems bad web design can create. Explain how your cli
The federal, state and local government agencies throughout the United States are looking to do business with women-owned firms like never before. One of the key reasons is that women-owned firms in the U.S. are growing like never before.The federal g
Prospective clients, of course, couldn't care less.
Prospective clients want to know what's in it for them. They want to improve their bottom line. They want to make their lives easier. That's what's important to your clients. To get their business you must fulfill their needs. And that's what your marketing materials must communicate - how you can help them. And don't just tell your clients about the benefits of your services - show them. Nothing is more convincing than a good demonstration of how you can help. So use your company brochure to do just that.
By offering information your client can use, you'll demonstrate the benefits of your services and create a "value added" brochure. The more useful the information, the stronger your demonstration will be. For example, if you're a web design company, include a section: "Top 7 Questions to Ask Before You Hire a Web Designer". Then outline problems bad web design can create. Explain how your cli
Have you ever attend an event or watched a motivational speaker and gone back to the office all hyped up and ready to implement the process or use the product? I know I have and a couple of days later, I find that I am back to my old routines and back to my
By offering information your client can use, you'll demonstrate the benefits of your services and create a "value added" brochure. The more useful the information, the stronger your demonstration will be. For example, if you're a web design company, include a section: "Top 7 Questions to Ask Before You Hire a Web Designer". Then outline problems bad web design can create. Explain how your cli
Ah, how exciting it is to start your own business and be free of the corporate life! Many women—to the tune of 10.6 million according to the Center for Women’s Business Research—have cut the strings to an employer’s schedule and agenda to set their own dire
By offering information your client can use, you'll demonstrate the benefits of your services and create a "value added" brochure. The more useful the information, the stronger your demonstration will be. For example, if you're a web design company, include a section: "Top 7 Questions to Ask Before You Hire a Web Designer". Then outline problems bad web design can create. Explain how your cli
If you’ve ever been to a professional conference, then you’ve probably received one of those lovely little goodies known as conference bags. If you’re an attendee, they seem simple enough – and are one of nice perks of attending a conference. In general, con
A "value added" brochure accomplishes several goals:
1. Your prospective clients will keep your brochure. Your name will be in front of them every day of the week.
2. By providing free, useful advice, you start building a relationship based on trust.
3. You establish yourself as an expert in your field. If your prospective clients have questions, chances are they'll get in touch with you to ask.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.diggitup.net/article/7262/diggitup-Double-the-Effectiveness-of-Your-Company-Brochure.html">Double the Effectiveness of Your Company Brochure</a>
BB link (for phorums):
[url=http://www.diggitup.net/article/7262/diggitup-Double-the-Effectiveness-of-Your-Company-Brochure.html]Double the Effectiveness of Your Company Brochure[/url]
Related Articles:
Getting Started With Print Advertising
How You Measure Yourself Is How You Motivate Yourself
Bookmark it:
|